A repurposed blog on 'relationship marketing strategies'

1. Relationship Marketing
Strategies

2. What is relationship
marketing?
The process of developing long-
term customer relationships to
increase customer loyalty, build
trust and create value

3. Ask for customer feedback
Listen to customer's feedback to fix
your product's shortcomings
Offer discounts or other perks to
make them feel valued
Ask customers to offer feedback through
emails, SMS or via social media

4. Invest in CRM tools
CRM helps automate workflows, launch
marketing campaigns and customer support
One such software is EngageBay which
helps ‘market better, sell faster, and
support smarter.’
The ROI of investing in CRM software is a
whopping $8.71 for every dollar spent!

5. Use email marketing
Email marketing is at the forefront of
relationship marketing
It helps gain deep customer insights
It is a great way to personalize your
messages

6. Go with omnichannel marketing
Reach customers via multiple channels like
phone, social media, email and in-person
Omnichannel marketing builds trust and
strengthens customer relationship
Use a CRM tool like EngageBay to see how
customers interact with your business

7. Launch customer loyalty programs
Launching customer loyalty programs can
increase your customer retention rates
Host an event with one of your customer's
favorite brands and allow access to
exclusive sales
Introduce a rewards program to let your
customers earn points for purchasing

8. Collect customer data
Collect customer data consistently to
know your customer's needs
CRM metrics include purchase patterns,
demographics, transaction history, clicks
and open rates, etc
Use a CRM tool to track your customer's
behavior across social media

9. Build a brand identity
Crafting a brand identity lets you connect
with your customers on a personal level
Great examples include IKEA, Apple,
Nike, and Tesla
An excellent relationship marketing strategy is
building a brand identity

10. Offer incentives
Offer free shipping or any such
incentives to build customer loyalty
Make renewals easy and lucrative
Incentives like limited period discounts
encourage customers to take action right away

11. Have a look at
EngageBay's
metrics dashboard

12. World's #1 affordable All-in-One Marketing, Sales and
Service Platform
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