A repurposed blog on 'sales enablement guide for small business owners'

1. Sales
enablement
guide for small
business owners

2. What is
sales
enablement?
Process of equipping
salespeople with the tools
and resources they need
to sell more effectively

3. Train your sales reps
constantly for better sales
Create a sales playbook to
know about the changing
trends in sales
Cover various topics, ranging
from product knowledge to
customer onboarding
Train your sales reps about sales
pipeline management and how
to take a lead from the pipeline
Provide sales training

4. Identify your selling problems
and solve them
Set up goals that have to be
accomplished
Assign unique roles to sales reps
to work on their individual goals
Understand what exactly
you want to accomplish

5. Know your buyer personas
Identify your buyers’ preferred
content type
Understand the factors that
motivate your audience to buy
your product
Determine the buyer
persona

6. Collaborate with other teams
for data insights
For instance, your customer
support team can help sales reps
understand common complaints
Have the right sales enablement
tools to streamline all your
departments
Involve other departments

7. Use a sales enablement CRM
to align your sales reps with
other teams
This includes a sales & marketing
automation tool that automates
all your manual tasks
Helps close deals faster
Focus on sales enablement
tools & technology

8. Create relevant content
Provide relevant sales enabled
content to your sales reps to sell
effectively
This may include blog posts,
videos, podcasts and webinars,
whitepapers, eBooks, etc.

9. Evaluate your sales
enablement process
Use surveys or questionnaires to
analyze the gaps you have in
selling
Measure all key sales
enablement KPIs

10. Benefits of sales
enablement
Improves sales readiness
Makes team coordination
better
Helps close deals quicker
Improves customer
engagement and retention
Enhances your brand’s
reputation