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Ways to create an online
knowledge base to boost
sales
Focus on help articles




Gather and organize
extensive ‘how to’
and ‘help’ articles
Publish information
about everything
related to your
products or services
Write clear, crisp copies




Write your content
in a friendly and
conversational tone
Avoid using too much
jargon, keep it simple
for beginners
Use a clean design for your
knowledge base




Try to make the look
and feel of the
database simple,
clean
Make your search
bar large and easily
visible
Make your knowledge base
mobile-friendly




Optimize your
website for mobile
users
Check for errors in
formatting, images,
videos, etc for
mobile use
Think about your new
employees




Let your knowledge
base be a learning
platform for new
employees
Augment your
employee training
sessions with your
knowledge base
Implement SEO




Use SEO to make
your help articles
rank in search
engines
Use canonical links,
pay attention to
your meta tags
Update your knowledge
base often


Publish evergreen
content 

Keep checking for
outdated
information


Add information
updates and fresh
articles regularly
Search bar in EngageBay Knowledge Base

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Ways to create an online knowledge base to boost

  • 1. Ways to create an online knowledge base to boost sales
  • 2. Focus on help articles Gather and organize extensive ‘how to’ and ‘help’ articles Publish information about everything related to your products or services
  • 3. Write clear, crisp copies Write your content in a friendly and conversational tone Avoid using too much jargon, keep it simple for beginners
  • 4. Use a clean design for your knowledge base Try to make the look and feel of the database simple, clean Make your search bar large and easily visible
  • 5. Make your knowledge base mobile-friendly Optimize your website for mobile users Check for errors in formatting, images, videos, etc for mobile use
  • 6. Think about your new employees Let your knowledge base be a learning platform for new employees Augment your employee training sessions with your knowledge base
  • 7. Implement SEO Use SEO to make your help articles rank in search engines Use canonical links, pay attention to your meta tags
  • 8. Update your knowledge base often Publish evergreen content Keep checking for outdated information Add information updates and fresh articles regularly
  • 9. Search bar in EngageBay Knowledge Base