A repurposed blog on 'how to create a cold email strategy that will hook your readers'

1. How to Create a
Cold Email Strategy
That Will Hook Your
Readers

2. Have a clear goal in mind for your
email campaign
Ensure that you have clarity on the objective of your campaign
Avoid sending generic emails that have no clear direction
If the email has no benefit for the customer, don’t send it

3. Know your target audience
Shooting off emails blasts without audience analysis can get you blocked
Create buyer personas of all your potential customers

4. Localize your email content
Tailor your content to appeal to audiences of specific geographies
This can help with better credibility and impact

5. Find the perfect time to send out
your cold emails
Send B2B emails to employees during weekdays
Send cold emails to business owners during weekends
Schedule your cold emails for the mornings and early afternoons

6. Tick off the essentials for cold email
campaigns
Use a separate email ID for different campaigns
Allow some time for your new email address to warm up
Build a good domain reputation to increase your email deliverability

7. Create optimized content
Create an appealing email copy and always personalize your emails
Write catchy subject lines
Use tools like Grammarly to ensure that your content is top-notch
Avoid too many pictures or fancy HTML elements in your email copy