This role profile is for a Customer Marketing position at the G50-80 level. The role is responsible for the 4P's of marketing - product, price, distribution, and promotion - for a specific sector or category in the country. This includes owning the annual operating plan and ensuring the local execution of regional marketing strategies. Key responsibilities include managing the marketing plan, objectives, promotions, partnerships, and supporting sales to achieve business goals. Success is measured by various metrics like revenue growth, profitability, market share, and brand performance. Strong experience in marketing, sales, and category management is required.