This document discusses planning sales meetings and different types of sales meetings. It also discusses sales contests, their objectives and formats. Quotas are quantitative sales objectives assigned to individual salespeople. Objectives of quotas include providing performance standards, obtaining sales and expense control, and motivating performance. Types of quotas include sales volume, dollar sales volume, and unit sales volume quotas. Budget quotas are also used to control expenses, gross margin, or net profit.
Objectives of sales management are derived from the organizations marketing objectives.
Ultimate sales objective of an organisation is to have a decent growth in sales.
More specifically, sales management objectives can be grouped under:
Quantitative Objectives (Short-term)
Qualitative Objectives (Long-term)
Sales organization is a part of the total organization which is given the responsibility of selling of products manufactured by a company
It is another organization within the larger organization which is given the responsibility of selling function
It involves people working together for attaining the sales objectives of the company
It is concerned with planning, organizing, leading and controlling the activities of the sales force
Objectives of sales management are derived from the organizations marketing objectives.
Ultimate sales objective of an organisation is to have a decent growth in sales.
More specifically, sales management objectives can be grouped under:
Quantitative Objectives (Short-term)
Qualitative Objectives (Long-term)
Sales organization is a part of the total organization which is given the responsibility of selling of products manufactured by a company
It is another organization within the larger organization which is given the responsibility of selling function
It involves people working together for attaining the sales objectives of the company
It is concerned with planning, organizing, leading and controlling the activities of the sales force
When your product is high involvement, your marketing communications becomes high involvement and that is where direct marketing, relationship & personal selling comes into picture .
Sales and Sales Management: Meaning and DefinitionAmitabh Mishra
A sale is the pinnacle activity involved in selling products/services in return for money or other compensation. It is an act of completion of a commercial activity.
Sales is everything that you do to close the sale and get a signed agreement or contract.
Sales & Distribution Management- nature, recruitment and seelction, training and compensation of sales people, sales cost and sales meetings,
Channel flows, sales territories, role of logistics
Theory Of Personal Selling
1) Introduction of Personal Selling
2) Step in Personal Selling
3)Theory of Personal Selling
a) AIDAS Theory
b) Right to set of circumstances Theory
c) Buying Formula Theory
d) Behavioural Equation Theory
Chapter 1 introduction to sales and distribution managementNishant Agrawal
To understand evolution, nature and importance of sales management
To know role and skills of modern sales managers
To understand types of sales managers
To learn objectives, strategies and tactics of sales management
To know emerging trends in sales management
To understand linkage between sales and distribution management.
When your product is high involvement, your marketing communications becomes high involvement and that is where direct marketing, relationship & personal selling comes into picture .
Sales and Sales Management: Meaning and DefinitionAmitabh Mishra
A sale is the pinnacle activity involved in selling products/services in return for money or other compensation. It is an act of completion of a commercial activity.
Sales is everything that you do to close the sale and get a signed agreement or contract.
Sales & Distribution Management- nature, recruitment and seelction, training and compensation of sales people, sales cost and sales meetings,
Channel flows, sales territories, role of logistics
Theory Of Personal Selling
1) Introduction of Personal Selling
2) Step in Personal Selling
3)Theory of Personal Selling
a) AIDAS Theory
b) Right to set of circumstances Theory
c) Buying Formula Theory
d) Behavioural Equation Theory
Chapter 1 introduction to sales and distribution managementNishant Agrawal
To understand evolution, nature and importance of sales management
To know role and skills of modern sales managers
To understand types of sales managers
To learn objectives, strategies and tactics of sales management
To know emerging trends in sales management
To understand linkage between sales and distribution management.
Introduction to Sales Management – The Sales Organization
– Determining Sales Related Marketing Policies – Sales
Functions and Policies – International Sales Management
– Personal Selling.
Sales Planning – Sales Budgets – Estimating Market
Potential and Forecasting Sales – Sales Quotes – Sales &
Cost Analysis, Sales Force Management: Hiring and Training Sales
Personnel – Time and Territory Management –Compensating Sales Personnel – Motivating the Sales Force
– Leading the Sales Force – Evaluating Sales Force
Performance.
Marketing Logistics - Distribution as Marketing Mix
Element – Distribution Resource Planning – Marketing
Channel Integration – Channel Management – Nature of
Marketing Channels – Evaluating Channel Performance-
Specialized Techniques in selling – Tele Marketing – Web
Marketing
Distribution Cost Analysis: Managing Channel Conflicts –
Channel Information Systems – Wholesaling – Retailing –
Ethical And Social Issues in Sales and Distribution
Management.
1. Sales meetings are important both for communication
and motivational purposes
Planning and Staging Sales Meetings
1. Define the specific aims
2. Deciding meeting content
3. Determining methods of conducting the meeting
4. Decide how to execute the meeting
5. Deciding how to evaluate results
2. Sales Meetings
TYPES:-
1. National Sales Meetings
2. Regional Sales Meetings
3. Local Sales Meetings
4. Remote Control and Travelling Sales Meetings
Sales Meeting by telephone
Sales Meeting at Home
Travel Sales Meeting
3. Sales Contests
A sales contest is a special selling campaign offering
incentives in the form of prizes or awards beyond
those in the compensation plan
Objectives:
To obtain new customers
To overcome a seasonal sales slump
To improve the performance to distributors, dealers or
both
To get reorders
To obtain larger orders per sales call
5. Objectives and Quotas in sales
personal
Quotas are quantitative objectives assigned to sales
organizational- individual sales performance
OBJECTIVES IN USING QUOTAS
To provide quantitative performance standards
To obtain tighter sales and expense control
To motivate desired performance
To use in connection to sales contests
6. Objectives and Quotas in sales
personal
Types of Quotas
Sales volume Quotas
Dollar Sales Volume Quota
Unit sales volume Quota
7. Procedure for setting sales volume
quotas
Setting volume quotas derived from territorial sales
potentials.
Sales volume quotas derived from total market
estimates.
Sales volume quotas based on past sales experience.
Sales volume quotas based on executive judgment
alone.
Sales volume quotas based only to compensation plan.
Letting sales personal set their own sales volume
quotas.
8. Budget Quotas
Budget quotas are set for various units in the sales
organization to control expenses, gross margin, or net
profit
Types:
Expense quotas
Gross margin or Net profit quotas
Activity quotas
Combinations and other point system quotas