Impact of loyalty programs in retailing business in India for creating long t...Love Suryavanshi
There has been a revolution during the last three decades in the Retail Industry, especially in India. Customer Relationship programs have been taken as the strategy to attract customer for repeat purchase as well to up-sell and cross-sell to the existing customers at lower cost than attracting the new ones. Working with customer care the company hopes to create satisfied and loyal customers. Under the loyalty program companies are offering different kind of benefits to the customer. Gift cards, frequent purchase program, point program, rewards, offers, Schemes, value added services etc are lucrative content of loyalty programs.
Impact of loyalty programs in retailing business in India for creating long t...Love Suryavanshi
There has been a revolution during the last three decades in the Retail Industry, especially in India. Customer Relationship programs have been taken as the strategy to attract customer for repeat purchase as well to up-sell and cross-sell to the existing customers at lower cost than attracting the new ones. Working with customer care the company hopes to create satisfied and loyal customers. Under the loyalty program companies are offering different kind of benefits to the customer. Gift cards, frequent purchase program, point program, rewards, offers, Schemes, value added services etc are lucrative content of loyalty programs.
Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
This is the presentation i have made on startup called CRED, in this presentation you can get a simplified knowledge about Company Called CRED. Hope you guys like it.
Founded in March 2011, Healthkart.com (Aquamarine Health Care Pvt. Ltd.) was formed on the grounds of giving simple, effective solutions to health enthusiasts. Today, Healthkart offers India’s largest range of genuine health products across categories and all major brands. HealthKart.com is an online portal where people can find, compare and buy health products.
Healthcare, technology and consumer behaviour, a lot is happening. There is a huge potential. With experience in technology & healthcare, the idea is to develop an organized portal in healthcare retail sector. There is a huge space, a huge need of good products. There is no ceiling for growth in this space.
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.NITESH RANJAN
This is a Project work done with the research o the Loyalty programs in Big Bazaar at the time of 2015 during Marketing internship at Jamshedpur store. It covers most of the information about the response of customer towards the loyalty programs through the pie charts and subjective matter according to the Market situation at that time.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Lenskart.com was founded in November 2010 by Peyush Bansal. Lenskart raised its first round of funding from IDG Ventures India (IDGVI) in 2011. IDGVI invested around INR22 crore (US$3.6 million) in Valyoo Technologies, the parent company of Lenskart.com. In February 2013, Unilazer Ventures invested around Rs. 30 crores in their first ever e-commerce portfolio. Lenskart has used the funding to invest in expansion to smaller towns and cities, build offline franchisees and range development.[citation needed] It has 7 offline franchise owned stores under the brand name ‘Lenskart’ in Chandigarh, Pune, Agartala, Delhi and Goa. Lenskart plans to set up 100 retail stores across India to strengthen its offline presence
http://en.wikipedia.org/wiki/Lenskart
Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
This is the presentation i have made on startup called CRED, in this presentation you can get a simplified knowledge about Company Called CRED. Hope you guys like it.
Founded in March 2011, Healthkart.com (Aquamarine Health Care Pvt. Ltd.) was formed on the grounds of giving simple, effective solutions to health enthusiasts. Today, Healthkart offers India’s largest range of genuine health products across categories and all major brands. HealthKart.com is an online portal where people can find, compare and buy health products.
Healthcare, technology and consumer behaviour, a lot is happening. There is a huge potential. With experience in technology & healthcare, the idea is to develop an organized portal in healthcare retail sector. There is a huge space, a huge need of good products. There is no ceiling for growth in this space.
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.NITESH RANJAN
This is a Project work done with the research o the Loyalty programs in Big Bazaar at the time of 2015 during Marketing internship at Jamshedpur store. It covers most of the information about the response of customer towards the loyalty programs through the pie charts and subjective matter according to the Market situation at that time.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Lenskart.com was founded in November 2010 by Peyush Bansal. Lenskart raised its first round of funding from IDG Ventures India (IDGVI) in 2011. IDGVI invested around INR22 crore (US$3.6 million) in Valyoo Technologies, the parent company of Lenskart.com. In February 2013, Unilazer Ventures invested around Rs. 30 crores in their first ever e-commerce portfolio. Lenskart has used the funding to invest in expansion to smaller towns and cities, build offline franchisees and range development.[citation needed] It has 7 offline franchise owned stores under the brand name ‘Lenskart’ in Chandigarh, Pune, Agartala, Delhi and Goa. Lenskart plans to set up 100 retail stores across India to strengthen its offline presence
http://en.wikipedia.org/wiki/Lenskart
"Cracking the Code: The Ultimate Guide to Affiliate Marketing Success"exoticlife365
Affiliate marketing is a dynamic online business model that empowers individuals to earn commissions by promoting and driving sales for other people's products or services. It operates on a performance-based structure, wherein affiliates receive compensation only when their marketing efforts result in a desired action, such as a sale, lead, or click.
At its core, affiliate marketing involves three key players: the merchant, the affiliate, and the consumer. The merchant is the creator or seller of a product, the affiliate is the marketer who promotes the product, and the consumer is the individual who makes a purchase through the affiliate's marketing efforts.
Cracking the Code- Demystifying Affiliate Marketing for Profitcindyvos17
Affiliate marketing is a dynamic and lucrative online business model that allows individuals to earn commissions by promoting and selling other people's products or services. It operates on a performance-based structure, meaning affiliates only earn money when their promotional efforts result in a specific action, typically a sale or lead generation.
Beyond Side Hustle-Transforming your life through Affiliate Marketing.pdftrueangelintuition
Affiliate marketing is a performance-based model where businesses compensate affiliates for driving traffic or sales to their products. Merchants create affiliate programs, allowing affiliates to promote products in exchange for commissions. Affiliates use unique tracking links in their online channels, earning commissions when visitors make purchases through these links. This symbiotic relationship benefits merchants by expanding their reach and affiliates by providing a potential income stream through strategic promotion.
Click, Convert, Cash In- The ABCs of Affiliate MarketingMyles
What is Affiliate Marketing?
Affiliate marketing stands as a modern online strategy fostering collaboration between individuals, termed affiliates, and businesses. In this dynamic model, affiliates promote products or services on behalf of merchants, earning commissions for driving desired actions such as sales or leads. It has become a cornerstone of digital marketing, providing a mutually beneficial avenue for individuals to monetize their online presence and for businesses to expand their reach and boost sales.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
Advanced Loyalty Trends to Establish Long-Lasting Customer Relationships in 2024Epixel MLM Software
The widespread presence of loyalty programs in several industries highlights their crucial function in cultivating brand loyalty. Businesses that engage in direct selling go beyond simply selling goods; they are committed to giving their customers memorable and engaging experiences. Direct selling companies are preparing to launch advanced loyalty programs that transcend transactional aspects in order to establish long-lasting relationships with their clientele in the cutthroat market of 2024.
Different types of experiential rewards to elevate loyalty experience
Experiential rewards come in a variety of formats for direct selling companies. These incentives have the potential to improve customers' loyalty experiences. Experiential rewards have a longer-lasting impact on customers than monetary savings since they create a lasting impression.
Rewards based on privileges
Rewards based on privileges will be the first important path we study. This is to give your clients a feeling of exclusivity and distinction. Make an effort to get them first access to your most recent line of products.
Unique community gathering
Create a special community gathering for your valued customers. They will be able to gather and discuss their interactions with the brand here. A dinner event, a seasonal brunch, or the debut of an exclusive product could all be examples of this kind of get-together. The main goal is to unite members in order to build new relationships and promote harmony within the community.
Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it's the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs end up paying for themselves.
Brands want to provide great customer service so customers will continue subscribing or purchasing. But customer loyalty is paramount to brands' success -- because loyal customers can grow business faster than sales and marketing.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Contents
What is a loyalty programme?
Loyalty Success Factors
Introduction to Retail Loyalty Programmes
Loyalty Programme Structure Secrets
Loyalty Programme Promotions - Driving Sales
Loyalty Market
Summary
3.
4. What is a loyalty programme?
The systematic collection of customer data in return for rewards or
benefits, often used to give customer additional privileges or services to
best/loyal customers
Opportunities
• Understand customers
• Give discounts to best customers only
• Adjust real price for certain customers
• Use data to negotiate with partners
5. Loyalty Programme Options
Points
Earn points and redeem
for rewards
Good
-Offers control
-Customer understands
-Lower cost
Bad
- Points cost are knowledge
- Accrued liability
Discount
Immediate discount for
presenting card
Good
-Easy and instant
- No liability
Bad
- Discount has to be large
(+10%)
- No control
Privilege
Rebate
Reward spend over
time
Good
-Easy to manage
Bad
- Little control
- Easy to copy e.g.
stampcard
- Little emotional connection
Krisflyer
Earn points and redeem for rewards plus tiers of privilege
Bad
Good
- Low spend customer disillusion
-Privileges lead to loyalty
- Competitors can match
-Offers control
-Customer understands
6. What is a privilege program?
Tiers of benefits over and
above points for miles.
(SpiceJET)
7. Loyalty Programme Options
Coalition Model
Hybrid Model
VIP Privileges and private
sales for spend over 60000
Rebates for spend
over 12000
Lucky Chances for spend
Up to 12000
Single Owner
Coalition
8. Bank
Data
Nets & Credit
Data entry
Application Form
name
NRIC
email
mobile
age
family
122132
Customer card
122132
Marketing Planning &
Promotion tactics
Analysis services
Transaction
Database
Customers
9. Considering a programme?
Steps to launch
Planning
1. Feasibility audit
2. Customer research
3. Financial planning
4. Develop programme model
Implementation
1. Implementation – develop systems/communications
2. Launch
Management (operations)
10.
11. Balancing Loyalty Investment Against Return
Loyalty Programme is a cost
of learning about customers
Additional
Customer Profits
>
Loyalty Programme
Investment
+
Loyalty Promotions
Costs
12. Critical Success Factors for Customer Loyalty
Target
Audience
Degree of
Participation
Delivery of
rewards
Getting
Customers to
join
Brand
Positioning
Choice of
rewards
Liability
risk
Competitor
Strength
Customer
Loyalty
Drivers
Generosity
Investment
Cost
Sales
Focus
13. Redeem Program
Barcode card Hybred model
Instant privileges
Discounts for members
Birthday privileges
Points
14. How is it successful?
Getting
Customers to
Join
Easy – free
membership
Target
Audience
Regular shoppers
Degree of
Participation
High
Delivery of
Rewards –
rebate vouchers
(cash effectively)
Brand
Positioning
- for everyone
-Birthday treats
-Members only
Choice of
rewards
Choose from
whole store
Liability
Risk
High but also
High redemption
Competitor
Strength
n/a
Customer
Loyalty
Drivers
Use membership
To make offers
Generosity
Very generous
rebate up to 20%
Investment
Cost
High
Sales
Focus
Very High
15.
16. Loyalty Programme Structure Secrets
Data Collection
FMCG
Partnerships
8
Brand Extension
1
Value
Proposition
2
3
7
6 5
Loyalty Programme
Mechanics
4
Clubs within
programme
Sales Promotion
Integration
Investment
Ratio
17. Loyalty Programme Structure Secrets
1
Strategy
Capture all data relevant to the customer relationship
Data Collection
Lifestyle
Lifestage
RFM
Basket
Attitude
Shop
Habit
Geo
-Dem
Interest
Data Warehouse
Segmentation Engine
Segmented Promotion Marketing
Approach
Use Loyalty cards to capture all customer transactions,
point redemptions, online transactions and calls to any
touch-point
Segment the data according to shopping behavior,
lifestage, lifestyle and other differentiating factors
Advantages
Understanding of customer behavior, identify valuable
customers and communicate one to one with customers
creating a more personal relationship
18. Application form is the single
most important point of data
capture
a)Gather all data in form
b)Gather data incrementally
using electronic channels
Key Information
-Contact
-Age/Gender
-Family/No family
19. Loyalty Programme Structure Secrets
Primary Retail Segmentation Approaches
Recency, Frequency, Value (RFV): e.g High Value Frequent
1
Data Collection
Shoppers, Low Value Frequent Lapsed
Lifestage: e.g. Young Adult, Young Family, Older Family, Empty
Nesters
Lifestyle: e.g. Organic, Fast Food, Home Cooking, TV Diners, Ethnic
Dining based on basket
Internet Shopping: e.g. Trial, Cautious Developing, Everything
Recency , Frequency, Value Segmentation
Frequency
Visit
Recency
Frequency
Visit
Visit
Time
Value $
Today
20. Loyalty Programme Structure Secrets
Basket analysis to get shopper type
Price sensitive
Health Conscious
Low far milk
Natural
Yogurt
Eco-Washing
Powder
Basket <10
items
Lowest price
cola
Organic
Carrots
Brown Rice
Brown Bread
New organic
chocolate
Current
Basket
Lowest price
noodles
Uses 2-1
offers
New large value
biscuits
No fresh items
Cheapest
washing powder
large format
Recommended
46 other shopping types – tv dinners, daily divers, traditional,
ethnic explorers, meat feast, vegetarians etc
21. Loyalty Programme Structure Secrets
2
Value Proposition
Chance
Savings
Privileges
Strategy
Develop a research proven value
proposition for the loyalty programme
underpinned by loyalty drivers
Approach
Value proposition has emotional and practical
appeal and the Loyalty programme aims to
deliver the proposition in the customer
experience.
Advantage
Customer benefit is clear and in-line with a
customer-focused organization
Boots research showed that customers see
programme as ‘more indulgent, different,
generous and offers better rewards’
22. Loyalty Programme Structure Secrets
3
Loyalty Mechanics
Strategy
Define the right loyalty programme mechanics to
minimize cost while driving customer loyalty.
Approach
Points because it offers them greater control to
stimulate spend, but use in different ways.
$1=1pts use points for rewards: voucher
redemption integrated with sales promotions.
Advantage
Greater control while driving customer loyalty.
23. Lucky Chance Card
Easy to launch
No liability
Develop card mgt experience
Capture all details and transactions
Rebate Card
Reward only when customers hits
threshold spend . Tier rebates at
different reward levels
1200 get 60 (5%)
2400 get 240 (10%)
6000 get 900 (15%)
Rebate Card
& Privileges
& Target of 1
Layer on privileges for best
customers.
Target every customer with
individual statements.
24. Loyalty Programme Structure Secrets
4
Investment Ratio
Normally 1-3%
reward
Strategy
Understand investment margins to
determine reward investment and frequency
ratios for the market.
Approach
Average investment is between 1% - 3%.
Some retailers are offering under 1% to keep
cost down.
Advantage
Determining the right level of investment is
balanced against the rewards that motivate
loyalty drivers.
25.
26. Loyalty Programme Structure Secrets
4
Investment Ratio
Spend for 1pt
Value of 1pt
Total Store Sales
Sales on Card (80%)
100
1
1,00000
80000
Points Earned
800
Value Points Earned
800
Points Redeemed
400
Value Points Redeemed
400
Investment Ratio
0.4%
27. Reliance – opportunity to earn at hundreds
of retailers
Reliance card offers a chance to earn
with a large number of retailers in
India.
Comes in smartcard form or keyring
Reward rate can be chosen by
individual retailer .
A customer
consolidating their
spend across the
members could earn a
significant amount of
reward every month
28. Loyalty Programme Structure Secrets
5
Sales Promotion
Integration
Strategy
Data collected drives ALL marketing activity – it is not
operated in isolation.
Approach
Use data to target sales promotion activity
Lifestage, Shopping Habits, Location
Always offer loyal customers something extra!
Target sales promotions by customer segment – mass
marketing costs have been greatly reduced.
Advantage
Greater ROI from all marketing activities
29. Loyalty Programme Structure Secrets
6
Clubs within
Programme
Strategy
Develop Clubs within the loyalty program that use
knowledge gathered from grocery purchases
Approach
Create Clubs for key interest groups where product
marketing efforts can be targeted and incremental
purchase is easy to stimulate
Advantages
Create greater relevance for Club members and reduce
cost of generating incremental spend
30. 7
7
Brand Extension
Strategy
Extend brand using new services
Approach
Develop strong own-brand products new nongrocery services
Leverage grocery database to offer re-branded
services
Advantages
More reward earning/redeeming opportunities
More data from partners and greater marketing
reach
31.
32. Loyalty Programme Structure Secrets
8
FMCG Partnerships
Grocery Retailer
Customer
Strategy
Offer FMCG companies access to
customer knowledge.
Approach
Offer FMCG brands that pay a fee
access to customer knowledge that
allows the brand to plan promotions
that reach the correct target audience.
Advantages
Stronger offers to the right audience
create better returns.
33. Loyalty Programme Structure Secrets
Data Collection
FMCG
Partnerships
8
Brand Extension
1
Value
Proposition
2
3
7
6 5
Loyalty Programme
Mechanics
4
Clubs within
programme
Sales Promotion
Integration
Investment
Ratio
36. Loyalty Programme Promotions - Driving Sales
1. Statements - online/offline
Strategy
Use data collected to personalize vouchers/coupon offers and upsell
Approach
Statement types are personalized based on shopping habits
RFV
Lifestage
Shopper type
Lifestyle
Shopper Type models
Advantages
Increased response rates compared to standard
90% to vouchers
30% to cross-sell/upsell
37. Loyalty Programme Promotions - Driving Sales
2. Shopping lists – online/kisoks
Strategy
Use data collected to personalize basket when repeat shopping
Approach
Can make recommendations based on basket
Slip in the up-sell offers
Advantages
Personalization offers a tested formula for increasing response/redemption rates
38. Loyalty Programme Promotions - Driving Sales
3. Geo-marketing
Strategy
• Store catchments areas in
overcrowded markets need to be
defended from competitors
Approach
• Use loyalty program data to run
targeted promotions on areas of
highest competition
Advantages
• Powerful threat defense only for
customers in risky areas
Store
Competitor Store
Store Catchments
Promotion Target Area
39. Loyalty Programme Promotions - Driving Sales
4. Events/Product Sampling
Noodle Sampling Events are a regular
features for Reliance One Members
Strategy
Most valuable customers are invited for store
evenings, where specially hosted events are
put on around themes such as Noodle,Coffee
and cheese.
Approach
High quality store presentation and grocery
expertise allow retailers to create a conducive
environment for offering high end grocery
products
Advantages
Meet and reward the best customers in
person, while extending sense of privilege that
is popular in all markets.
40. Loyalty Programme Promotions - Driving Sales
5. Layered promotions
Strategy
• Offers attract interest and offer
incentives for immediate purchase
Approach
• Types of incentives
–
–
–
–
2.Personalised shopping list
3. Rebate type vouchers
4. member prices
5. Free gifts
Advantages
• Customers see lots of opportunity
to participate – right offer for right
person
41. Loyalty Programme Promotions - Driving Sales
6. Regular communications
Tips
• Weekly emails for grocery
but with different themes
each week
• Offers are rotated
• Messages are
personalized
• All Opt in email
42. Programmes offer opportunity to get to know
customer – that’s cost of knowledge that must be
recovered
Opportunity comes from using the data – to drive
more spend - personal shopping lists
Customers enjoy being part of programmes if they get
privileges of whatever value therefore work hard to
give them value