The document discusses Healthkart, an Indian online health and wellness portal founded in 2011. It provides details on the founders, who have backgrounds in healthcare and technology. The document also outlines Healthkart's target consumer groups in India and describes their digital marketing strategies on platforms like Google AdWords, Facebook, remarketing, and affiliates. It notes their strategies led to over 500,000 customer referrals and low acquisition costs. Competitors and some of Healthkart's own products are also briefly mentioned.

1. MADE BY :- SAHNAWAZ RAIN
VIVEK PAWAR
SATYAM SAHU

2. INTRODUCTION
 Founded in March 2011, Healthkart.com (Aquamarine Health Care Pvt. Ltd.) was formed on the
grounds of giving simple, effective solutions to health enthusiasts. Today, Healthkart offers
India’s largest range of genuine health products across categories and all major
brands. HealthKart.com is an online portal where people can find, compare and buy health
products.
 Healthcare, technology and consumer behaviour, a lot is happening. There is a huge potential.
With experience in technology & healthcare, the idea is to develop an organized portal in
healthcare retail sector. There is a huge space, a huge need of good products. There is no
ceiling for growth in this space.

3. FOUNDERS
 A degree from Stanford or Harvard Business School would automatically win
anybody tickets to a lucrative job. And it was no different for Sameer Maheshwari
and Prashant Tandon. While the former is a Harvard graduate, the latter got his
degree from Stanford. In fact, Maheshwari and Tandon quit their jobs to
start, Healthkart.com, a one stop online shop for healthcare needs. They worked
with doctors and health institutions before launching a consumer-facing unit.
 “Before starting the portal, we tried our hand in different sub-sectors within
healthcare,”

4. TYPE OF INDIAN CONSUMER IB HEALTH
INDUSTRY
 Indian youth
 Women
 Children
 Elderly

5. START MARKETING STRATEGIES
 The term referral marketing refer to targeting a set of customers who will further
promote their product via ‘word of mouth’. This can be done in two ways i.e. either
through offline referral marketing or through offline marketing.
 Amongst these, in the digital age, the latter is much in demand, in this digitized
world ,the traditional referral marketing is taking over the online referral marketing
thus creating a platform by monitoring and tracking customer behavior online. So,
heathkart treaded on the same line by using online referral marketing to fetch and
retain more customers online.

6. Marketing Strategy Adopted by
HealthKart

7. DIGITAL MARKETING STRATEGY ADOPTED:
1)GOOGLE ADWORDS:
 PPC search ad – category based text ads
 DISPLAY- products offers based ad images.
 GMAIL – content / topic based text ads.
 KEYWORD TARGETED – Healthkart.
 PAID AD RANK- 1 or 2
 OVERALL PAID SEARCH PERFORMANCE – good.

8. 2) FACEBOOK DISPLAY MARKETING:
 Category focused FB page i.e which is for building engagement with fans.
 Deals and offer based FB page which is for customer acquisition.
 LIKES – 597066
 Seasons to festivals and birthday based cover photos
 Updates on new products and customer queries
 Response on customer complaint is average and inconsistent.
 Running content / Gamification.
 Exclusive customer tab for support.
 Avg response per post
 Focus is on customer acquisition and engagement

11. 3)REMARKETING:
 Remarketing activates if customer visit site and click any display / Search ad.

12. 4) AFFILIATE PROGRAM:
 E-commerce in India is a budding market. What makes is interesting is that it is
budding as well as blooming at the same time. There is a huge population
access to internet and still rely on brick and mortar stores.

13. RESULTS OF DIGITAL MARKETING:
 In just two months, more than 500,000 consumers have driven referral sales via
Facebook and Twitter which ultimately led to a low customer acquisition cost.On
Twitter, users shared tweets talking about the online platform and the products
offered by HealthKart using its official Twitter handle and hashtag for referrals.
 Currently the social media platforms witness a huge traffic engagement.
Facebook has around 5.5 lakhs fans and twitter has over 14.5K followers.
 InviteReferrals.com helped provide further analysis on the social media activities
like the number of shares, referral visits and the rise in sales through social media
platforms such as Facebook and Twitter.

14.  The Muscleblaze marketing campaign kick-started with a hard-hitting film that
presented the quiet discipline and dedication of fitness freaks that they don’t
expect the rest of the world to understand: #TumNahiSamjhoge

16. Competitors

17. SOME OF THEIR OWN PRODUCT