The document presents recommendations for Decathlon's viral marketing strategies. Decathlon is a 40-year old French retailer known for its own brands and covering every sport at low prices. It has potential for growth but currently relies on traditional advertising. Viral marketing uses digital media for maximum exposure. Recommendations include sporting blogs for user engagement, search engine optimization, sponsoring athletes, and an interactive virtual fitting room for mobile apps and websites. The goal is to increase Decathlon's online presence and follower base on social media platforms.

1. STAATLICH
ANERKANNTE
FACHHOCHSCHULE
Presented by:
1. Maniyar Siddharth
2. Natoo Mandar
3. Phadke Sumit
Viral Marketing Decathlon

2. Content
1. Impetus
2. Viral Marketing & its relevance
3. About Decathlon
4. Existing Strategies
5. Target Group
6. Recommendation
7. Reference

3. Impetus
Huge product basket
Covers every sport
Low cost high quality
Potential to grow

4. Viral Marketing & its relevance
Viral Marketing
Marketing with digital media
Maximum exposure in shortest time
Relevance
Decathlon’s own unique brand
Marketing of USP
Availability of strong platform for viral marketing

5. About Decathlon
40 years old French organisation
Retailer of their own brands as well as other brands
Continuous innovation
Own research and development facility

6. Existing Strategies
Print media : bill boards & news paper advertisement
TV advertisement
Country specific commercials: highlighting their own passion brand
Low product cost as USP
Event and Campaigns: Trocathlon, Innovation awards
Street Marketing

7. Target group
Existing
Target
Groups

8. Target group

9. Online attraction
Website
Social Media
Content marketing using YouTube
Mobile app

10. Followers on Social Media
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Facebook
Twitter
Youtube
Instagram
8259.63
1270
31.56
8.96
Hundreds
Followers on Social Media
Followers on Social Media

11. Recommendation
Sporting blogs:
Interactive sporting blogs
Reward for best blog or video
Brand awareness & brand image
Search engine optimization:
Decathlon social pages on high priority
Astute choice of keywords
Sponsorship:
 Association with renowned sport personality or sports event
Virtual trial room:
Incorporating personal data & consumer’s personal data
Videos of technology for viral marketing
To be use for mobile app &website

12. Marketing Channel
Newspaper
Digital advertising boards
TV
Internet
Social Media
Leaflet
Videos
Events & Campaigns

13. REFERENCE
http://www.decathlon.de/
http://atreveteconelmarketing.es/english/2015/11/el-deporte-mas-grande-
del-mundo-se-encuentra-en-decathlon/
http://www.adverblog.com/2008/09/15/decathlon-back-to-sport/
https://www.emaze.com/@AIRROTI/Decathlon-case-study
https://present.me/view/39863-presentation-decathlon
http://www.decathlon.fr/
https://www.youtube.com/user/decathfrance

14. THANK YOU