This document discusses branding and promotion strategies for CzerArt, a new salon and spa. CzerArt aims to provide affordable, artistic services to all age groups. It will offer online booking, mobile services to homes and offices, and be more accessible than competitors like L'Oreal. Promotional strategies include a website, social media, mobile app offers, pamphlets, theater ads, and coupons. The first 10 online customers will receive gift hampers. CzerArt positions itself as a cheaper, more convenient alternative to premium salons through innovative mobile services and an emphasis on affordability and accessibility.

1. CZERART
Presented By
Anand Mistry
Rashmi Halder
Sidhant Deb
Sanjana Wadhawan
Surajit kar
BRANDING AND PROMOTION

2. Mission- To Supply Services that enhance
our client’s PHYSICAL APPEARANCE and
MENTAL relaxation
Product- Salon And Spa

3. L’Oreal
Family Stylish
Professiona
l
Hygiene
Hair cutting and
Colouring
• Associative Network Memory
Model

4. A N JohnPremium
Latest Trends
Hair
Cutting and
Style
Cleanliness
• Associative Network Memory Model

5. Club Salon
Hair
cutting
SkinCare
Premium
Stylish
Cleanliness
• Associative Network Memory Model

6. CzerArt
New LookFashion
Affordable
Artistic/ Creative
Style
Hygiene
Hair Cutting
Spa
Skin Care
• Associative Network Memory
Model

7. PERCEPTUAL MAPPING
High PriceLow Price
High
Availability
Low
Availability
L’Oreal
Club Salon
A N John
CzerAr
t
Style
Family
Salon
Habib

8. PERCEPTUAL MAPPING
High PriceLow Price
High
Technology
Low
Technology
L’Oreal
Club Salon
A N JohnCzerArt
Style
Family
Salon
Habib

9. PERCEPTUAL MAPPING
High PriceLow Price
High on Service
Low on Service
Habib
L’Oreal
A N John
Club Salon
CzerArt
Style
Family
Salon

10. BRAND POSITIONING
Who Am I?
What Am I?
For Whom I Am?
CzerAr
t
Salon &
Spa
For All Age
Group
Why Me?
• Online Booking
• Services will be
given to the home
• Van having most of
the equipment for
the services for the
clients booked
through online
• Affordable
• Easy Availability
• Services to the
Corporates on their
Demand in their
offices
• Mobile application

11. POPS VS PODS
CzerArt
L’oreal
Van Having
Equipment
Technology
Latest Trends
Professionalism
International
Brand
Expensive
Mobile
Applicatio
n
Services to
the Home and
Corporates
Own Products

12. PROMOTIONAL STRATEGIES
Own Website
Social Media
Hoarding
Mobile Application offering combo, 15-30
Minutes packs, 10-15 tips to look beauty and
other daily or occasional offers.
Distribution of Pamphlets door to door
Advertisement in Theatres
Coupons in Shoppers Stop

13. PROMOTIONAL STRATEGIES
Contd…
First 10 customers will get gift Hampers
through online booking.
Monthly Interaction with Customers about
their experience and what they want
Uploading of our client’s picture about their
looks before and after with their consent

14. Thank You