Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia
•Download as PPTX, PDF•
8 likes•21,802 views
1). Big Basket is an online grocery store headquartered in Bengaluru, India that sells over 18,000 products across 26 cities. It has over 1000 brands available on its website and mobile apps. 2). Big Basket utilizes warehouses for storage and delivery through local hyperlocal shipping and delivery to customers. It has over 169,000 Facebook likes and 53,000 tweets. 3). An analysis of Big Basket, Grofers, and Zopnow found that Big Basket posts more frequently on social media and has more user engagement than its competitors. It also ranks higher on search engines and has more backlinks than Grofers and Zopnow.
Report
Share
Report
Share
Recommended
Bata company facts presentation
Bata India is the largest footwear retailer and manufacturer in India with over 1250 stores across 500 cities. It was founded in 1931 in Kolkata and has since established itself as the most recognized footwear brand in the country. Bata sells over 45 million pairs of shoes annually through its retail stores and large distribution network. It operates 5 manufacturing plants and employs over 6800 people. While it faces competition from local and foreign brands, Bata has maintained its brand recognition and market leadership in India through affordable prices and wide availability.
Final report on big basket.
Big Basket is an Indian online grocery retailer founded in 2011. It operates in 25 cities across India and has a customer base of 6 million. Big Basket follows an inventory-based supply chain model where it sources products from various vendors and stores them in warehouses and storage facilities before delivering to customers. It delivers over 35,000 orders per day through its website and mobile apps. Big Basket offers over 18,000 grocery and household products and aims to expand further across India.
Detailed Analysis of Bigbasket.com - by@MarketerRj
BigBasket.com is an online grocery store that sells over 10,000 products across various categories like fruits and vegetables, staples, dairy, beverages and more. It targets students, families, professionals and others. Customers can browse products, add them to their cart, select a delivery time slot and pay online or in cash. BigBasket delivers orders using its own fleet of GPS-enabled vans within 4 time slots per day. It aims for a 20-23% gross profit and 5-7% net profit through private labels, low costs and farm-to-home model. The presentation recommends expanding reach, improving user experience and increasing awareness through advertising.
Digital Marketing of Flipkart
Digital marketing involves promoting products or brands using electronic media like the internet, wireless messaging, mobile apps, and digital television. Digital marketers monitor metrics like views, sales conversions, and what content performs well. The goals of digital marketing are visibility, awareness, engagement, branding and generating leads. The document then discusses implementing a digital marketing plan using tools like websites, search engine optimization, social media, email marketing and mobile marketing. It also compares offline and online marketing and discusses search engine advertising and optimization strategies.
DETAIL ANALYSIS OF BIG BASKET
Big Basket is an Indian e-commerce company founded in 2011 that operates an online grocery store. It is headquartered in Bangalore, India and serves customers across India. The company was founded by Hari Menon, V.S. Sudhakar, Vipul Parekh, and Abhinay Choudhary. Big Basket has raised $50 million from existing investors and is seeking to raise an additional $150 million. The company generates a revenue run rate of $400 million currently and projects $1 billion in revenue for the next fiscal year.
Snapdeal
Snapdeal is an Indian e-commerce company that started in 2010 as an online marketplace. It has since expanded to become one of the largest online marketplaces in India, offering over 4 million products from more than 20,000 sellers across 20,000 cities and towns. Snapdeal has over 20 million registered users and has raised over $50 million in funding from investors including Nexus Venture Partners and eBay. It offers services like mobile commerce through its apps, cash on delivery, easy returns, and home delivery to provide customer satisfaction.
CASE STUDY ON GROWING SAGA OF E – COMMERCE GIANT SNAPDEAL IN INDIA WITH SPECI...
India has an internet user base of about 243.2 million as of January 2014.[1][2] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing much faster, adding around 6 million new entrants every month.[3] The industry consensus is that growth is at an inflection point.[4]
In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[5] Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings.
As of Q1 2015, seven Indian e-commerce companies have managed to achieve billion-dollar valuation. Namely, Flipkart, Snapdeal, InMobi, PosterGuy,[6] Quikr,OlaCabs, and Paytm (wing of, One97).[7]
Recommended
Bata company facts presentation
Bata India is the largest footwear retailer and manufacturer in India with over 1250 stores across 500 cities. It was founded in 1931 in Kolkata and has since established itself as the most recognized footwear brand in the country. Bata sells over 45 million pairs of shoes annually through its retail stores and large distribution network. It operates 5 manufacturing plants and employs over 6800 people. While it faces competition from local and foreign brands, Bata has maintained its brand recognition and market leadership in India through affordable prices and wide availability.
Final report on big basket.
Big Basket is an Indian online grocery retailer founded in 2011. It operates in 25 cities across India and has a customer base of 6 million. Big Basket follows an inventory-based supply chain model where it sources products from various vendors and stores them in warehouses and storage facilities before delivering to customers. It delivers over 35,000 orders per day through its website and mobile apps. Big Basket offers over 18,000 grocery and household products and aims to expand further across India.
Detailed Analysis of Bigbasket.com - by@MarketerRj
BigBasket.com is an online grocery store that sells over 10,000 products across various categories like fruits and vegetables, staples, dairy, beverages and more. It targets students, families, professionals and others. Customers can browse products, add them to their cart, select a delivery time slot and pay online or in cash. BigBasket delivers orders using its own fleet of GPS-enabled vans within 4 time slots per day. It aims for a 20-23% gross profit and 5-7% net profit through private labels, low costs and farm-to-home model. The presentation recommends expanding reach, improving user experience and increasing awareness through advertising.
Digital Marketing of Flipkart
Digital marketing involves promoting products or brands using electronic media like the internet, wireless messaging, mobile apps, and digital television. Digital marketers monitor metrics like views, sales conversions, and what content performs well. The goals of digital marketing are visibility, awareness, engagement, branding and generating leads. The document then discusses implementing a digital marketing plan using tools like websites, search engine optimization, social media, email marketing and mobile marketing. It also compares offline and online marketing and discusses search engine advertising and optimization strategies.
DETAIL ANALYSIS OF BIG BASKET
Big Basket is an Indian e-commerce company founded in 2011 that operates an online grocery store. It is headquartered in Bangalore, India and serves customers across India. The company was founded by Hari Menon, V.S. Sudhakar, Vipul Parekh, and Abhinay Choudhary. Big Basket has raised $50 million from existing investors and is seeking to raise an additional $150 million. The company generates a revenue run rate of $400 million currently and projects $1 billion in revenue for the next fiscal year.
Snapdeal
Snapdeal is an Indian e-commerce company that started in 2010 as an online marketplace. It has since expanded to become one of the largest online marketplaces in India, offering over 4 million products from more than 20,000 sellers across 20,000 cities and towns. Snapdeal has over 20 million registered users and has raised over $50 million in funding from investors including Nexus Venture Partners and eBay. It offers services like mobile commerce through its apps, cash on delivery, easy returns, and home delivery to provide customer satisfaction.
CASE STUDY ON GROWING SAGA OF E – COMMERCE GIANT SNAPDEAL IN INDIA WITH SPECI...
India has an internet user base of about 243.2 million as of January 2014.[1][2] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing much faster, adding around 6 million new entrants every month.[3] The industry consensus is that growth is at an inflection point.[4]
In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[5] Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings.
As of Q1 2015, seven Indian e-commerce companies have managed to achieve billion-dollar valuation. Namely, Flipkart, Snapdeal, InMobi, PosterGuy,[6] Quikr,OlaCabs, and Paytm (wing of, One97).[7]
Marketing Strategies of Flipkart
This document provides an overview of the marketing strategies of Flipkart, an Indian e-commerce company. It discusses how Flipkart started in 2007 selling only books and has since expanded its product selection while growing its revenues significantly through 2015. The document also notes that Flipkart has changed its business model from consignment to inventory to marketplace and has raised funding from investors to support its growth.
Digital Marketing Strategy by Devesh Shah-Swiggy
About Swiggy-Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
Flipkart
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into other product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban Indian customers, especially young professionals, by offering low prices, payment options, and fast delivery compared to physical retailers.
Bata internet social media branding
Bata aims to leverage social media to reach new audiences, build relationships with younger generations, and advance brand advocacy. Currently, Bata's social media presence is underdeveloped. This one-year plan outlines goals to increase engagement on platforms like Facebook, Twitter, YouTube, and Instagram through consistent, relevant content. Key tactics include contests, promotional activities, and community management to improve Bata's online presence and influence. Progress will be analyzed through metrics like followers, likes, comments, and sales. The plan aims to establish Bata as a fashionable yet affordable brand.
TESCO CASE STUDY
In May 2011, Tesco committed £1 billion to improve the customer shopping experience through a seven part strategy aimed at strong growth and customer value. As of 2006, Tesco was the fourth largest retailer globally but moved ahead of Home Depot in 2007. Tesco faced challenges of competitors constantly improving and limited potential for new market share, so it sought to expand into new areas like non-food online sales.
CHANNEL & DISTRIBUTION SYSTEM OF NESTLE INDIA LTD
Nestle India uses a multi-level distribution system to distribute its products throughout India. Products move from Nestle factories to regional warehouses called "mother godowns" and then to distributors, re-distributors, wholesalers, and finally retailers where consumers make their purchases. Distributors are a key part of the system and must meet criteria like capital investment, experience in FMCG, and infrastructure for storage. They earn margins of 5-6% and sell to wholesalers and retailers who also earn margins. Nestle trains salespeople throughout the system and uses schemes to promote sales to consumers and trade partners.
PESTLE Analysis of FMCG retail in India
The document discusses a PESTLE analysis of the FMCG (Fast Moving Consumer Goods) retailing industry in India. PESTLE is a framework that analyzes the political, economic, social, technological, legal, and environmental factors affecting a business. The analysis covers how each of these external factors impacts the FMCG retailing industry in India. It provides examples of political influences like taxation policy and subsidies. It also discusses economic growth trends, social factors like demographics, the large impact of emerging technologies, relevant legal factors, and environmental initiatives of major retailers.
Flipkart:
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
A study of indian wrist watch industry and marketing strategy of titan watches
This document summarizes a student project report on studying the Indian wristwatch industry and the marketing strategy of Titan Watches. It acknowledges those who helped with the project and provides an executive summary of the report's contents. The report aims to understand the wristwatch industry in India and analyze Titan's brand positioning and repositioning strategies. Primary and secondary research was conducted, including a consumer survey to assess awareness of Titan's new positioning.
Snapdeal
Snapdeal was launched in 2010 as a deals discovery platform and transitioned to an online marketplace in 2011. It raised funding from eBay and Tata in 2014 and $500 million from investors like Foxconn, Alibaba, and Softbank in 2015. In 2016, Snapdeal rebranded and chose Amir Khan as its brand ambassador but reported losses for fiscal 2016. Issues like imitating competitors, controversial celebrity endorsements, and losing senior leadership contributed to struggles raising funds and business problems.
Case Study of Alibaba.com
This is the case study report of Alibaba.com.This report tells you about the Alibaba Group, it's several others services and its growth and also about the methods of payments , types of product and many more.
Marketing Strategy in the Indian Potato chips market
This document provides an overview of the Indian potato chips market. It discusses key details about the fast moving consumer goods sector in India and how the potato chips market falls under this. It then analyzes the potato chips market segment using Porter's 5 Forces model. It identifies Lays, owned by PepsiCo, as the market leader with 40% share. ITC's Bingo is identified as the main market challenger with 16% share. Pringles is identified as a market nicher targeting health conscious consumers. The document then provides further details on the strategies and positioning of Lays and Bingo as the top two brands in the market.
Porter's 5 Forces Analysis of Adidas
Adidas occupies the top spot in Europe as the leading shoe manufacturer and is the second largest shoe brand globally behind Nike. Adidas had annual revenue of €19.29 billion in 2016. New entrants face high barriers due to Adidas' large capital investments in advertising, R&D, and athlete sponsorships. Adidas outsources over 35% of manufacturing to lower costs. Adidas wields power over suppliers due to its brand strength. Buyer power is low to moderate due to significant competitors like Nike and Puma. Substitute products pose a low to moderate threat. Adidas faces intense rivalry from competitors like Nike and Puma.
Scm of flipkart
Flipkart's supply chain management involves logistics, procurement, warehousing, supplier relations, and customer relations to deliver products from suppliers to customers. Key aspects include an in-house logistics network, inventory and just-in-time procurement, multiple warehouses across India, A/B/C supplier grading, and 24/7 customer support. The competitive environment and achieving customer satisfaction pose ongoing challenges to maintaining a cost-effective supply chain.
Flipkart
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Shopclues
Shopclues is an Indian e-commerce company founded in 2011 that focuses on tier 2 and 3 cities. It initially struggled with high costs from using air transport but implemented a new logistics strategy using third-party logistics providers. This allowed Shopclues to offer various fulfillment models including managing inventory itself (velocity premium), only shipping/delivery (velocity basics), or allowing direct fulfillment from merchants. The new strategy focused on order processing, inventory management, shipping, tracking, delivery and reverse logistics to improve costs and customer experience.
FlipkartFLIPKART USE IT AND INFORMATION SYSTEM
Flipkart is an Indian e-commerce company founded in 2007 by former Amazon employees. It has become India's largest online retailer and sells over 20 products per minute. Flipkart manages its information systems and supply chain effectively using technology to track inventory, orders, and shipments. It has built scalable systems and uses tools like Membase caching to handle high traffic volumes.
Pantaloons presentation
Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
- Increased online shopping and reduced footfalls in stores due to safety concerns. Pantaloons saw a significant growth in its e-commerce business as customers shifted online.
- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
- Focus shifted to essential and casual clothing. Demand increased for comfortable clothing, loungewear, activewear that can be worn at home. Formal and occasion wear sales declined as social gatherings reduced.
-
Byju's final ppt
Problem Statement:- To take an existing company of a considerable size , analyse its existing business model and come up with Append, Anew ideas for the company which can take it to even greater heights
Swiggy presentation
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
Social Media Report - Hospitals (India) July 1st - August 31st 2016
Take a deep dive into the social media habits of Indian Hospitals on social media. See how well known hospitals like Apollo, MIOT and Fortis Healthcare are using content and campaigns across social channels.
case-study-chien-luoc-digital-marketing-nganh-fmcg-real-fruit-juice.pptx
The document provides details about the digital marketing strategy of Réal Fruit Juice in India. It includes an analysis of Réal's strengths, weaknesses, opportunities and threats. It also analyzes Réal's digital presence, including its website and social media accounts. Competition from other fruit juice brands like Tropicana and Paperboat is discussed. The document then proposes a digital campaign called "Real Pal" along with organic and paid content ideas. It recommends influencer collaborations and improvements to Réal's website, search engine optimization and social media strategy.
More Related Content
What's hot
Marketing Strategies of Flipkart
This document provides an overview of the marketing strategies of Flipkart, an Indian e-commerce company. It discusses how Flipkart started in 2007 selling only books and has since expanded its product selection while growing its revenues significantly through 2015. The document also notes that Flipkart has changed its business model from consignment to inventory to marketplace and has raised funding from investors to support its growth.
Digital Marketing Strategy by Devesh Shah-Swiggy
About Swiggy-Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
Flipkart
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into other product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban Indian customers, especially young professionals, by offering low prices, payment options, and fast delivery compared to physical retailers.
Bata internet social media branding
Bata aims to leverage social media to reach new audiences, build relationships with younger generations, and advance brand advocacy. Currently, Bata's social media presence is underdeveloped. This one-year plan outlines goals to increase engagement on platforms like Facebook, Twitter, YouTube, and Instagram through consistent, relevant content. Key tactics include contests, promotional activities, and community management to improve Bata's online presence and influence. Progress will be analyzed through metrics like followers, likes, comments, and sales. The plan aims to establish Bata as a fashionable yet affordable brand.
TESCO CASE STUDY
In May 2011, Tesco committed £1 billion to improve the customer shopping experience through a seven part strategy aimed at strong growth and customer value. As of 2006, Tesco was the fourth largest retailer globally but moved ahead of Home Depot in 2007. Tesco faced challenges of competitors constantly improving and limited potential for new market share, so it sought to expand into new areas like non-food online sales.
CHANNEL & DISTRIBUTION SYSTEM OF NESTLE INDIA LTD
Nestle India uses a multi-level distribution system to distribute its products throughout India. Products move from Nestle factories to regional warehouses called "mother godowns" and then to distributors, re-distributors, wholesalers, and finally retailers where consumers make their purchases. Distributors are a key part of the system and must meet criteria like capital investment, experience in FMCG, and infrastructure for storage. They earn margins of 5-6% and sell to wholesalers and retailers who also earn margins. Nestle trains salespeople throughout the system and uses schemes to promote sales to consumers and trade partners.
PESTLE Analysis of FMCG retail in India
The document discusses a PESTLE analysis of the FMCG (Fast Moving Consumer Goods) retailing industry in India. PESTLE is a framework that analyzes the political, economic, social, technological, legal, and environmental factors affecting a business. The analysis covers how each of these external factors impacts the FMCG retailing industry in India. It provides examples of political influences like taxation policy and subsidies. It also discusses economic growth trends, social factors like demographics, the large impact of emerging technologies, relevant legal factors, and environmental initiatives of major retailers.
Flipkart:
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
A study of indian wrist watch industry and marketing strategy of titan watches
This document summarizes a student project report on studying the Indian wristwatch industry and the marketing strategy of Titan Watches. It acknowledges those who helped with the project and provides an executive summary of the report's contents. The report aims to understand the wristwatch industry in India and analyze Titan's brand positioning and repositioning strategies. Primary and secondary research was conducted, including a consumer survey to assess awareness of Titan's new positioning.
Snapdeal
Snapdeal was launched in 2010 as a deals discovery platform and transitioned to an online marketplace in 2011. It raised funding from eBay and Tata in 2014 and $500 million from investors like Foxconn, Alibaba, and Softbank in 2015. In 2016, Snapdeal rebranded and chose Amir Khan as its brand ambassador but reported losses for fiscal 2016. Issues like imitating competitors, controversial celebrity endorsements, and losing senior leadership contributed to struggles raising funds and business problems.
Case Study of Alibaba.com
This is the case study report of Alibaba.com.This report tells you about the Alibaba Group, it's several others services and its growth and also about the methods of payments , types of product and many more.
Marketing Strategy in the Indian Potato chips market
This document provides an overview of the Indian potato chips market. It discusses key details about the fast moving consumer goods sector in India and how the potato chips market falls under this. It then analyzes the potato chips market segment using Porter's 5 Forces model. It identifies Lays, owned by PepsiCo, as the market leader with 40% share. ITC's Bingo is identified as the main market challenger with 16% share. Pringles is identified as a market nicher targeting health conscious consumers. The document then provides further details on the strategies and positioning of Lays and Bingo as the top two brands in the market.
Porter's 5 Forces Analysis of Adidas
Adidas occupies the top spot in Europe as the leading shoe manufacturer and is the second largest shoe brand globally behind Nike. Adidas had annual revenue of €19.29 billion in 2016. New entrants face high barriers due to Adidas' large capital investments in advertising, R&D, and athlete sponsorships. Adidas outsources over 35% of manufacturing to lower costs. Adidas wields power over suppliers due to its brand strength. Buyer power is low to moderate due to significant competitors like Nike and Puma. Substitute products pose a low to moderate threat. Adidas faces intense rivalry from competitors like Nike and Puma.
Scm of flipkart
Flipkart's supply chain management involves logistics, procurement, warehousing, supplier relations, and customer relations to deliver products from suppliers to customers. Key aspects include an in-house logistics network, inventory and just-in-time procurement, multiple warehouses across India, A/B/C supplier grading, and 24/7 customer support. The competitive environment and achieving customer satisfaction pose ongoing challenges to maintaining a cost-effective supply chain.
Flipkart
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Shopclues
Shopclues is an Indian e-commerce company founded in 2011 that focuses on tier 2 and 3 cities. It initially struggled with high costs from using air transport but implemented a new logistics strategy using third-party logistics providers. This allowed Shopclues to offer various fulfillment models including managing inventory itself (velocity premium), only shipping/delivery (velocity basics), or allowing direct fulfillment from merchants. The new strategy focused on order processing, inventory management, shipping, tracking, delivery and reverse logistics to improve costs and customer experience.
FlipkartFLIPKART USE IT AND INFORMATION SYSTEM
Flipkart is an Indian e-commerce company founded in 2007 by former Amazon employees. It has become India's largest online retailer and sells over 20 products per minute. Flipkart manages its information systems and supply chain effectively using technology to track inventory, orders, and shipments. It has built scalable systems and uses tools like Membase caching to handle high traffic volumes.
Pantaloons presentation
Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
- Increased online shopping and reduced footfalls in stores due to safety concerns. Pantaloons saw a significant growth in its e-commerce business as customers shifted online.
- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
- Focus shifted to essential and casual clothing. Demand increased for comfortable clothing, loungewear, activewear that can be worn at home. Formal and occasion wear sales declined as social gatherings reduced.
-
Byju's final ppt
Problem Statement:- To take an existing company of a considerable size , analyse its existing business model and come up with Append, Anew ideas for the company which can take it to even greater heights
Swiggy presentation
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
What's hot (20)
A study of indian wrist watch industry and marketing strategy of titan watches
A study of indian wrist watch industry and marketing strategy of titan watches
Marketing Strategy in the Indian Potato chips market
Marketing Strategy in the Indian Potato chips market
Similar to Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia
Social Media Report - Hospitals (India) July 1st - August 31st 2016
Take a deep dive into the social media habits of Indian Hospitals on social media. See how well known hospitals like Apollo, MIOT and Fortis Healthcare are using content and campaigns across social channels.
case-study-chien-luoc-digital-marketing-nganh-fmcg-real-fruit-juice.pptx
The document provides details about the digital marketing strategy of Réal Fruit Juice in India. It includes an analysis of Réal's strengths, weaknesses, opportunities and threats. It also analyzes Réal's digital presence, including its website and social media accounts. Competition from other fruit juice brands like Tropicana and Paperboat is discussed. The document then proposes a digital campaign called "Real Pal" along with organic and paid content ideas. It recommends influencer collaborations and improvements to Réal's website, search engine optimization and social media strategy.
The Evolution of Recipe Sharing
Recipes are the original viral content. Brands are seeking to understand how, where, why and when consumers seek out, consume and share recipes. Many brands target women ages 25-54 with recipe content, but to increase purchase, consumption and usage occasions, brands first need to understand how people interact with this content.
Reigniting Saffola Masala Oats
This project was done as a part of the National Level Case Study Competition "Marico Over the Wall". It was also the winning presentation from the campus round held at IMT-Ghaziabad. The objectives were:
- Formulate a long term and short term growth strategy for Saffola Masala Oats
- Create a differentiation for the brand from competition
- Find ways to tap into the snacking opportunity that looked untapped
- Make the campaigns scalable and cost efficient
- Address potential threat of the newly launched Maggi Oats Noodles
Alexia Schmidt Social Media Plan Whole Foods
The document provides a social media plan summary for Whole Foods. Key points include:
- Maintain a strong presence on each channel and grow video content, especially on YouTube.
- Current top channels are Facebook and Instagram, while YouTube and Pinterest have room for growth.
- Objectives include increasing video content by 15% and unique visitors from social media by 20%.
- Measurement will track key metrics like social followers, engagement rates, and website traffic.
HeathifyMe: Mobile heath and Fitness startup
This was discussed at "Product Workshop - Mobile Growth & Monetisation" conducted by HelloMeets at Zetaux's office in Bengaluru.
Speaker & Presentation by:
Anjan Bhojaraj, Head of Product for HealthifyMe
- He led Growth and Monetization verticals for 1.5 years at HealthifyMe before taking over as Head of Product
-Anjan has over 10 years of experience across Mobile Apps and R&D having worked at companies like Motorola Solutions & Cognizant
Presentation includes:
-Growth Trajectory from 3,000,000 users in 2017 to 8,000,000 in 2018 with 4 revenue making verticals led by 6 PMs & 40 engineers
How Healthifyme launched the following products:
-HealthifyMe Insights - Leading to increase in engagement
-Ria - World's first AI wellness coach - Leading to increase in retention/engagement
-Content feeds - Leading to increased session time
Make Your Mark with Social Media - Creating, Sharing, Influencing
This document discusses using social media to connect with target audiences and influence them. It provides statistics on the popularity and demographics of major social networks like Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube and Google+. It then discusses the top reasons people use social media and types of content that could be pushed, like sharing photos/videos, connecting with others, receiving updates and promoting brands. The document emphasizes determining your target audience, why you want to connect with them, and what type of content is appropriate before choosing which social networks to use.
Digital Strategy: Epic
Epic produces nutrition bars made from grass-fed animal meat, nuts, and fruits. The document discusses Epic's business objectives to promote a new bar and create a digital strategy. It analyzes the landscape of nutrition bars and identifies Epic's target audience as Crossfit enthusiasts aged 25-34. The proposed strategy encourages users to share and vote on each other's "Epic moments" achieved with the help of Epic bars on a microsite. The goals are to increase qualified website visitors by 150% and sales by 5% during the campaign in September 2014.
ConAgra Foods: Social listening and engagement for consumer insights, present...
In her SocialMedia.org Member Meeting case study presentation, ConAgra Foods' PR/Social Media Manager, Amy Morgan, explains how they are tapping social media and influencers for consumer insights.
Amy goes into detail about specific examples from Chef Boyardee, Slim Jim, Reddi-Whip, and their Healthy Choice brands.
Chobani's Branding Strategy
An analysis of Chobani's branding efforts that have allowed it to gain a large market share and maintain relevance through time.
Social Media Report - Soap Brands (APAC Region) May 2016
Delve into the social media habits of top soap brands during the month of May 2016. Engagement, campaign intel and a host of other social media metrics in this report.
Economic garden slideshare version
This document provides an overview of key concepts for using social media effectively for business purposes. It discusses the 5 W's - who, what, when, where, and why. For each W, it provides examples and suggestions. Some key points covered include understanding customer personas, creating valuable content, choosing the right social media platforms, developing a content schedule, and being aware of potential pitfalls. The overall message is on strategically using social media to engage customers and achieve business goals like increasing awareness, engagement, and sales.
Whole Foods Social Strategy (For UFSMM)
A mock social media strategy for Whole Foods Market. Done as assignment for Social Media Management course at the University of Florida, Fall 2017.
Pampers Premium care presentation
A presentation for one of our clients,procter and gamble,for the release of their new premium product,Pampers premium care
Storytelling with video
The document summarizes research on the most engaging videos on Facebook. It finds that common elements that people like to share include emotion, inspiring and amusing content on trending topics using formats like lists, quizzes and how-to guides. The top genres of the most engaging videos are inspiring, animals, amusing, DIY, recipes and celebrity content featuring cute kids and shocking moments. Even short clips can tell stories using elements like setting, characters and conflict/resolution. The document recommends that B2B companies can also use video storytelling by featuring employee stories, explainer stories told as narratives, and telling customer stories to humanize their brands for Facebook audiences.
Social Media Report - Cafes (India)
Check out where your favorite cafe stands vis-a-vis the competition. Engagement, campaign analysis and more social media metrics in this report.
Low Cost / High Impact Mobile and Social Strategies (Joel Warady, Enjoy Life ...
In this session, Joel Warady will share a case study that details how a growth brand in the Consumer Packaged Goods space utilizes social and mobile in their overall integrated marketing plan to compete with the Goliaths in the industry. With a relatively small budget and an in-house social team, you will learn first-hand how these grassroots efforts has propelled this company to grow 40% each of the last two years, getting their products into over 14,000 retail stores.
Whole Foods Social Media Strategy
This social media audit is a project that was assigned in one of my classes at the University of Florida. I believe it introduced me to new grounds that I will benefit greatly from in the future.
Critical thinking presentation
The document proposes an app called LUFO that aims to combat obesity in children ages 2-19 by providing daily exercise routines and rewarding users with points that can be redeemed for discounts and coupons. It notes that about 17% of children are overweight according to studies, and obesity is rising due to factors like genetics, unhealthy diets, and lack of exercise. The app would use motion sensors to track exercise completion and allow users to exchange points earned for sponsor-provided discounts. Next steps include hiring a developer to create the app and testing it before releasing to gather user feedback.
Social Media Marketing Strategy - Media
Rajshri Entertainment is proposing social media strategies to promote their brands Rajshri Foods and BollywoodNow. For Rajshri Foods, they suggest creating 1-minute cooking videos for YouTube, Facebook and Instagram. They also propose a best vegetarian recipe contest that allows users to submit entries and vote. For BollywoodNow, they recommend using influencers, conducting celebrity interviews and podcasts, and creating a "Day in the Life" series to give fans behind-the-scenes access to their favorite stars. They also discuss content strategies to increase visibility for both brands on Twitter and Instagram.
Similar to Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia (20)
Social Media Report - Hospitals (India) July 1st - August 31st 2016
Social Media Report - Hospitals (India) July 1st - August 31st 2016
case-study-chien-luoc-digital-marketing-nganh-fmcg-real-fruit-juice.pptx
case-study-chien-luoc-digital-marketing-nganh-fmcg-real-fruit-juice.pptx
Make Your Mark with Social Media - Creating, Sharing, Influencing
Make Your Mark with Social Media - Creating, Sharing, Influencing
ConAgra Foods: Social listening and engagement for consumer insights, present...
ConAgra Foods: Social listening and engagement for consumer insights, present...
Social Media Report - Soap Brands (APAC Region) May 2016
Social Media Report - Soap Brands (APAC Region) May 2016
Low Cost / High Impact Mobile and Social Strategies (Joel Warady, Enjoy Life ...
Low Cost / High Impact Mobile and Social Strategies (Joel Warady, Enjoy Life ...
More from Indian Institute of Digital Education
Complete Digital Marketing Strategy for Killer Jeans
Learn How Killer Jeans Used Digital Marketing to Take Over the Jeans Industry. Check Out Killer Jeans Fantastic Digital Marketing Strategy.
Nicotex Digital Marketing Strategy In India
Nicotex is a nicotine gum that helps smokers quit smoking through nicotine replacement therapy. The Nicotex website provides information about why smokers should quit, how the gum works to support quitting, and options to purchase variants online. The website design is clean and easy to use on desktop and mobile. Nicotex's social media presence could be more engaging through more frequent posting and user interaction. Past campaigns like #EkCigaretteKam on social media and an adventure reality show had good reach but more targeted digital strategies are needed going forward.
Digital Marketing Strategy on Facetune by IIDE Student Janya Sindhu & Shrisht...
Digital Marketing Strategy on Facetune by IIDE Student Janya Sindhu & Shrisht...Indian Institute of Digital Education
Facetune is a photo editing application used to edit, enhance, and retouch photos on a user’s iPhone, iPad or Android device.How a Rental Car Brand, 'Zoom Car', Can Leverage Digital Media Better?
How a Rental Car Brand, 'Zoom Car', Can Leverage Digital Media Better? Indian Institute of Digital Education
This document provides an overview of Zoomcar, an Indian self-drive car rental company. It includes information about the company's founders, fleet size, funding raised, vision for global and India expansion, and new business models being explored. The document also analyzes Zoomcar's website and mobile performance, SEO, social media presence, creative content, marketing campaigns, and recommendations to improve SEO, influencer marketing, Google ads, email marketing and more.Digital Marketing Strategy for Keventeers by Abhishekh Rasane and Ayushman Jain
Digital Marketing Strategy for Keventeers by Abhishekh Rasane and Ayushman JainIndian Institute of Digital Education
Keventers has been expanding its outlets across India and highlighting local iconic structures within bottle designs. A review of Keventers' website found it to be clean and visually pleasing but could be improved with fixes to glitches and increased interactivity. The target audience for Keventers is youth aged 16-24 in major Indian cities, though prices vary significantly by location. Keventers runs social media campaigns like contests and uses influencers, blogs, and emails to engage customers. Digital Marketing Strategy for OYO Rooms by Anurag Gawande and Ratul Ramchan...
Digital Marketing Strategy for OYO Rooms by Anurag Gawande and Ratul Ramchan...Indian Institute of Digital Education
OYO is an Indian hotel chain founded in 2013 by Ritesh Agarwal. It now has over 8,500 hotels across 230 cities in India, Malaysia, and Nepal. OYO aims to change how people stay away from home by offering affordable hotels, holiday packages, and banquet services. The document outlines OYO's branding timeline, marketing strategies across traditional and digital media, social media presence and campaigns, target audiences, influencer collaborations, and proposed media plan.Digital Marketing strategy for Tea Villa Cafe by Neha Nambiar and Disha Teckani
Digital Marketing strategy for Tea Villa Cafe by Neha Nambiar and Disha TeckaniIndian Institute of Digital Education
This document provides an overview and analysis of Tea Villa Cafe, an Indian tea and snacks chain. It details the brand's mission, vision, founders, branches, most popular outlets, social media presence, website, SEO, keywords, backlinks, target audience, buyer personas, blogs, email marketing templates, social media campaigns, influencers, media budget and ad campaigns. The summary identifies Tea Villa's mission of warmth and togetherness, its goal of expanding to 500 outlets across India, and an analysis of its social media and digital marketing strategies compared to competitors.Digital Marketing Strategy for Ixigo by Shefali Shetty and Hasti Shah
Digital Marketing Strategy for Ixigo by Shefali Shetty and Hasti ShahIndian Institute of Digital Education
The document outlines a 360-degree marketing strategy for a travel company. It includes sections on content strategy, social media campaigns, influencer marketing, email marketing, media planning, search engine optimization, and more. Key elements are collaborating with travel influencers on Instagram and YouTube to promote services, running advertising campaigns on Google and Facebook, optimizing websites and answering travel questions on platforms like Quora and Tripoto, and launching email marketing campaigns to boost app installs and flight bookings. The overall goal is to promote the company's travel booking app and services to potential customers.Digital Marketing Strategy for Carat Lane by Disha Shah and Divya Sakariya
Digital Marketing Strategy for Carat Lane by Disha Shah and Divya SakariyaIndian Institute of Digital Education
Caratlane is an Indian e-commerce company specializing in diamond jewelry. They employ a 360 marketing strategy across their website, mobile app, social media platforms like Facebook, Twitter, and Instagram. Their content includes new product launches, festive and occasion-based posts, videos, and influencer collaborations. They analyze their SEO, digital ads performance, and competitors to optimize their strategies. Caratlane also develops personas and content buckets to engage customers through various channels including email, blog posts, and influencer marketing.Digital Marketing Strategy by Deepak Narayanswamy - Volini
The document summarizes a digital audit of the Volini website (Volini.com). It analyzes the website's search engine optimization, social media marketing, keyword usage, and competitive analysis. It finds that the website has room for improvement in areas like site speed, keyword density, and backlinks. It also provides recommendations on lead generation, email marketing, landing page design, and advertising on platforms like Facebook, YouTube, and WhatsApp to better target runners and help with customer acquisition and retention.
Digital Marketing Strategy by Bhoomi Kanakia - MTV
This document outlines MTV India's social media strategy and digital marketing campaigns to engage their target audience of students and young professionals aged 16-27. It details MTV's presence and follower counts across various platforms like Facebook, Instagram, Twitter and YouTube. It also discusses sample campaigns like polls, contests and hashtags that engage viewers. The document proposes blog topics, influencer collaborations, and Facebook/Instagram ads to promote MTV shows and build their online reputation.
Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC
Mumbai City FC is a professional football team based in Mumbai, owned by Ranbir Kapoor. Their social media presence includes over 50k Instagram followers, 98k Twitter followers, and 575k Facebook likes. Their marketing strategy involves campaigns like #Dizzyshootout and #guessaway on social media. They also plan to do email marketing, blogging, and influencer marketing to promote the team and increase engagement.
Digital Marketing Strategy by Hitesh Makaney - Coffee by Di Bella
Digital Marketing Strategy by Hitesh Makaney - Coffee by Di BellaIndian Institute of Digital Education
This document provides an analysis of the coffee brand Di Bella and its social media presence and strategies. It summarizes Di Bella's operations in Australia, India, and other markets. It also analyzes Di Bella's social media platforms, campaigns, buyer personas, SEO, competitors like Cafe Coffee Day and Starbucks, and recommendations for improving content and platforms.Digital Marketing Strategy by Karan Bhah-Saavn
Saavn is a music streaming service that offers over 30 million songs across various genres like Bollywood, English, Hindi, and regional Indian music. It has a free ad-supported version called Saavn Free and a premium ad-free subscription called Saavn Pro. Saavn markets itself through sponsoring music festivals in India, collaborating with celebrities like Ranbir Kapoor on marketing campaigns, and maintaining an active social media presence on platforms like Facebook, Instagram, and Twitter. The document provides details on Saavn's competitors like Gaana and Apple Music, its target audience, search engine optimization strategies, and social media and digital advertising plans.
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
The document provides details about the brand's marketing strategy across various online and offline platforms. It discusses campaigns and content buckets for platforms like Facebook, Instagram, Twitter. It also includes analysis of competitors, target audiences, influencer management, blog strategy, email marketing plan and budget allocation across Google ads and Facebook/Instagram ads.
Digital Marketing Strategy by Hasti Racch- Wok Express
Wok Express is a leading quick service restaurant in Mumbai that serves customized Asian food. It has over 10 locations across Mumbai. The document discusses Wok Express' marketing strategy, which focuses heavily on Facebook. It analyzes the company's competitors and target audiences. The rest of the document outlines recommendations around the company's website, content strategy, influencer marketing, and media planning.
Digital Marketing Strategy by Huzefa Merchant-First Cry
About FirstCry-We are Asia's Largest Online Portal for Baby and Kids Products. We have over 2 Lakh+ Baby and Kids items from 2 Thousand+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and so on.
Our mission is to provide best of the products/brands at the lowest prices with great online shopping experience, free shipping and Prompt customer service. Our benchmark is to provide our customers with a physical stores shopping experience; online, without the hassles of driving around the town locating a shop and then a place to park the vehicle. Our sourcing team works with over 150 vendors internationally, nationally to source the best products/brands for you at the most affordable price.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
Digital Marketing Strategy by Kunal Kerkar-India Hikes
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources. The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
About India Hikes-Indiahikes is primarily a trek documentation organisation. We explore, write and document treks.
Digital Marketing Strategy by Tanisha Uchil
About IIDE - The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
About Nykaa - Nykaa has emerged as the largest beauty destination in India with half a million happy customers depending on us not just for their favorite brands but also for advice, updates, expert tips and videos on how to look and feel gorgeous always! With almost 400 curated, well priced and 100% genuine brands and 35,000 products, Nykaa prides itself for offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men. We aim to please, going to the farthest corners of the country to reach you! Today Nykaa ships across the length and breadth of the country to almost every zip code using the services of leading and reliable courier companies.
Digital Marketing Strategy by Disha Nahata-KOOVS
Koovs Digital Marketing Presentation, prepared by Disha Nahata at IIDE - Indian Institute of Digital Education.
About Koovs-KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.
A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
More from Indian Institute of Digital Education (20)
Complete Digital Marketing Strategy for Killer Jeans
Complete Digital Marketing Strategy for Killer Jeans
Digital Marketing Strategy on Facetune by IIDE Student Janya Sindhu & Shrisht...
Digital Marketing Strategy on Facetune by IIDE Student Janya Sindhu & Shrisht...
How a Rental Car Brand, 'Zoom Car', Can Leverage Digital Media Better?
How a Rental Car Brand, 'Zoom Car', Can Leverage Digital Media Better?
Digital Marketing Strategy for Keventeers by Abhishekh Rasane and Ayushman Jain
Digital Marketing Strategy for Keventeers by Abhishekh Rasane and Ayushman Jain
Digital Marketing Strategy for OYO Rooms by Anurag Gawande and Ratul Ramchan...
Digital Marketing Strategy for OYO Rooms by Anurag Gawande and Ratul Ramchan...
Digital Marketing strategy for Tea Villa Cafe by Neha Nambiar and Disha Teckani
Digital Marketing strategy for Tea Villa Cafe by Neha Nambiar and Disha Teckani
Digital Marketing Strategy for Ixigo by Shefali Shetty and Hasti Shah
Digital Marketing Strategy for Ixigo by Shefali Shetty and Hasti Shah
Digital Marketing Strategy for Carat Lane by Disha Shah and Divya Sakariya
Digital Marketing Strategy for Carat Lane by Disha Shah and Divya Sakariya
Digital Marketing Strategy by Deepak Narayanswamy - Volini
Digital Marketing Strategy by Deepak Narayanswamy - Volini
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Bhoomi Kanakia - MTV
Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC
Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC
Digital Marketing Strategy by Hitesh Makaney - Coffee by Di Bella
Digital Marketing Strategy by Hitesh Makaney - Coffee by Di Bella
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Hasti Racch- Wok Express
Digital Marketing Strategy by Hasti Racch- Wok Express
Digital Marketing Strategy by Huzefa Merchant-First Cry
Digital Marketing Strategy by Huzefa Merchant-First Cry
Digital Marketing Strategy by Kunal Kerkar-India Hikes
Digital Marketing Strategy by Kunal Kerkar-India Hikes
Recently uploaded
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gamePickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationRecently uploaded (20)
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia
- 3. Hari Menon, VS Sudhaken, Vipul Parekh, Abhinoy Choudhari Online Grocery Store Over 18000 Products Across 26 Cities Headquarters At Bengaluru Website Over 1000 Brands App on IOS & Android
- 5. Warehousing & Hyper localisation Shipping & Delivery
- 10. Blog
- 12. 169649 – Likes 168747 – Followers
- 15. • 1439 subscribers • Posts videos weekly. • Content always about festivals and occasions.
- 16. VS VS
- 17. Brand Big Basket Grofers Zopnow Launch year 2011 2013 2011 Business model Inventory + Hyperlocal Hyperlocal Hyperlocal No. of cities 26 25 9
- 18. Big Basket Grofers ZopNow Posts per day 1.1 0.4 0.1 Videos 15% 8% 0% Photos 67% 17% 100% Average post length 169 173 46 People talking 11,592 3,636 29 Total page likes 169,319 128,449 30,426 Engagement rate 7% 3% 0% Facebook Analysis Source : Likealyzer
- 19. BigBasket Grofers ZopNow Tweets 53,100 28,704 3,815 Followers 22,900 25,487 3,191 Following 291 916 193 Followers ratio 78.69 27.82 16.53 Twitter Analysis Source : Foller.me
- 20. BigBasket Grofers ZopNow Total posts 688 297 32 Followers 3,615 3197 249 Following 243 30 73 Avg Likes 92.5 37.1 29 Avg Comments 0.7 2.1 12 Instagram Analysis Source : Keyhole
- 22. Google Ads
- 23. Youtube Ads
- 24. Instagram Ads
- 29. Backlinks
- 30. Where do Big Baskets visitors come from?
- 31. Keywords for which Big Basket ranks
- 37. 2). DetoxWithBb
- 39. Colour Palette Typography Logo Atlantis #a4c734 Alizarin Crimson #e5322d Cod Gray #171717
- 41. 1).Quora
- 43. 3). Mouth Shut
- 44. 4). Google Play Store
- 47. Why did I chose her? She has a fan following of 57k Talks about baby products She generally talks about health, nutrition, parenting and also about activities for babies. Benefit to my brand :- Big baskets reference can be given when talking about baby products and healthy meals. 1). Being Momma
- 48. Why did I choose him ? Has a YouTube fan following of 675007 He is a fitness coach What do these influencers talk about He generally talks about fitness, health, food habits, lifestyle. Benefit to my brand :- Can collaborate with his YouTube videos for organic food. 2). Beer Biceps
- 49. Why did I choose her Has a 60k followers on Instagram She keeps coming up with new recipes. What do these influencers talk about She generally talks about new recipes and guides people on how to make it. Benefit to my brand :- Big basket’s reference can be given while showing various ingredients for her recipes. 3). Archana’s Kitchen