1. The document discusses how customer complaints, though negative feedback, can be a "gold mine" if handled properly by using them as a strategic tool to build stronger customer relationships and a more profitable business. 2. It provides tips for dealing with difficult customer types and common reasons for difficult behavior, as well as emphasizing the importance of having the right positive attitude. 3. The key messages are that solving customer problems without blaming, focusing on satisfaction over who is right, encouraging feedback, and properly thanking customers for their input can turn complaints into opportunities.

1. Customer Complains – Gold Mine By:- YogeshAyaldasani

2. Customer A person, company, or other entity which buysgoods and services produced by another person, company, or other entity.

3. Complaint A complaint is an expression of dissatisfaction, however made, about the standard of service, actions or lack of action by the service or its staff affecting an individual customer or group of customers.

4. Types Of Difficult Customers? Angry Nasty Demanding Critical Non-Stop Talkers Oddball Indecisive Sarcastic Intoxicated Shifty Argumentative

5. Common Reasons For Being Difficult Tired or frustrated Confused or Overwhelmed Defending their ego Unfamiliar with situation Feel ignored Don’t understand In bad mood In a hurry Other reasons…

6. How A Complain Can Be Gold Mine ? Negative feedback can help you build better customer relationships and a stronger business. Using customer feedback As a strategic tool.

7. Advantages Stronger and more profitable relationship . Opportunity . Golden referrals for you. Mistakes teach much more.

8. Dealing With Complaints Projecting The Right Attitude.

9. Attitude Is The Key To Success. Attitude Is Your Mental Position On Facts – Or More Simply, The Way You View Things.

10. The Customer Is Not Always Right But…. The customer is always the customer and this means simply that solving the problem is often more important than who is right. If you can solve their problem without blaming yourself or others, you will reduce stress, everyone will feel better and you will be on your way to CUSTOMER SATISFACTION.

11. I…I…What Should I Do? Should I Save Myself the price of an expensive marketing consultant and put the power of your customers' advice to work.

12. I Think I Must….. Encourage them to communicate their comments, feedback and complaints directly to you.

13. A…Fact……. More expensive..? Happy customer Unhappy customer

14. The Golden Rule The golden rule : When customers give you their valuable feedback, make sure they're perked in some special way. Consider a handwritten thank-you note, a free gift or a unique discount. Be sure to tell them that their input is valuable.

15. Start Receive Customer Feedback Log The Complain into Help Disk As Record Investigate/ Analyze/ Clarify Feedback Investigate/ Analyze/ Clarify Feedback Complain Resolved Complain Resolved Forward to higher authority No No Yes Yes Inform the customer via email or call Update Status as JOB DONE End Update Status as JOB DONE Prepare analysis report

16. Summary Be positive. Aim for customer satisfaction, not just service. Solve problem without blaming yourself and others. Remember attitude are caught not taught.

17. Thank You…