7. Parameters of Innovation Index
• Patents
• Research & Development
• Advanced technology in manufacturing
• Hi-tech density
8. • Breaking the habit
• Smashing the Competition &
• The Birth of DeSigN
9. • 1956 : The Genesis
• 1996 : 3.5 lacs copies
• 2004 : 35 lacs copies
MP, Chhattisgarh, Rajasthan, Haryana, Chandigarh & Gujarat
• 2016 :
Among the top 10 dailies in the world ,14 states
10. Some tit bits ::
• Powerful media groups in English
• Vernacular press in highly segmented area
• Newspaper is a HABBIT.
12. The Story
Founders : Dwarka Agarwal
• Ramesh Chandra, Sudhir, Girish,Pawan
• ‘To reach heaven you have to die ’
(working and thinking)
• Radical Innovator
• Ruthlessly implements his vision
13. The Strategy
• Groom 700 surveyors to reach 2 lac households
• Go Back – Guaranteed sign up Rs. 1.50
15. Everything is fair in love & BUSINESS
• Market share based at advertising
• Calendars
• Dipawali Gifts
• No Negative news
• Free copies at public places
• Industry wise supplements
• Akhbar dekhney ki cheez hai
• Summer camps
16. Mechanism
• Ahmedabad :
1.50 surveyors, 64 supervisors, 16 Zonal mgrs, 4
Divisional mgrs to contact 8 lac households
• Daily target of 20,000 households
Each surveyor makes 20 calls
17. MY JOTTINGS
• Deloitte Case Study
• Disruptive Technology
• We are prepared to distribute our personal
lives, our family and go there into the market
and battle like we have never battled before.