Customer Delight The Bridge to Our Customers
We Understand the importance of Customer & Customer Service We Identify Internal & External customers We understand Moment of Truth & Service-Profit Chain We understand & create Customer Delight We follow the same with Simple Methods  Practice complaint handling skills We practice & demonstrate good customer service
SERVICE v/s SERVICES Services  are things you do for your customers Service  is how well an organization does what it does .
The In - focussed Company The Customer focussed Company TWO TYPES OF ORGANISATIONS
Share an experience of Good Customer Service…
Share an experience of Bad Customer Service…
CLIENTS… The most important person in our business is our client We understand that they are  not dependent on us.  We are dependent on them. Our mistakes are  not an interruption of our work, but the purpose of it. Our business – not an outsider.  Does us a favor when they come in.  We aren’t doing them a favor by serving them.
HOW CUSTOMERS DEVELOP EXPECTATIONS? Marketing communication channels Word of mouth Previous experience with the Organization / Employee Previous experiences with similar Organizations
WE FOLLOW THE FACTS  The Customer is the business’ biggest asset The Customer pays all our salaries wages and bonuses The customer will go where he/she receives the best attention There is no profit, no growth, no jobs without the customer Hence, we know we must be our customers’ best choice!
WE FOLLOW THE FACTS A typical dissatisfied customer will tell  8-10 people about their problem. 7 out of 10 complaining customers will do business with you again if you resolve the complaint in their favor. If you resolve a complaint on the spot, 95% will do business again.
Customers leave Graph Others Product Dissatisfaction Better Prices Elsewhere Poor Service
Moment of Truth Any point in interaction during which the Customer has an opportunity to form an Impression (negative or positive) about the Company through its services
QUALITY OF EXPERIENCES  AFFECTS CUSTOMER PERCEPTIONS Moments of Magic Define the Customer’s Moments of Misery ‘ Moments of Truth’
MOMENT OF TRUTH When what is communicated at Moments of Truth is that : The Customer is Respected And Understood And treated Genuinely, The foundations are laid  for  Quality Service
The Service-Profit Chain Good Service – Satisfied Customers Higher Sales High Revenue/ More profits Service-oriented employees
Different Customers & Handling them
CUSTOMER Passive  Angry Demanding
FEW THINGS CUSTOMER WANTS …
ACCESSIBLE Our customers should be able to get a hold of us, or someone in your company, if they have a question or if they need service.  we acknowledge, speak his language, feel sorry for them, be respectful and polite by using empathy words and there you are always present for them.
WE RESPOND IN A TIMELY MANNER We make it a policy to tell customer whatever he needs and we know. Customer’s time are precious as ours. We listen to them completely before answering the queries.
WE LISTEN TO OUR CUSTOMERS Often when a customer calls, they just want to be heard In fact, sometimes, just listening is all you need to do. Take the time to listen to what your customers have to say before you start responding or defending your product or service. They must be having a point
WE TREAT OUR CUSTOMERS WITH RESPECT Even if the customer on the other end of the phone is acting irrationally, or being rude, we don't lower yourself to their level by reciprocating. Treat everyone with respect and you will be respected in return. Plus, you never know when someone's just having a bad day, and they happen to be taking it out on you (we've all done it).
WE DON’T ARGUE WITH OUR CUSTOMERS We don’t ever want to  win an argument with a customer Because if we do win, we more than likely alienated the customer and we believe in loosing the business.  We all know the customer isn't really always right, but instead of focusing on what went wrong and defending our self, we focus on how we can solve the problem or fix the situation
WE HONOUR OUR COMMITMENTS If we offer a guarantee or promise, then honour it. Nothing spoils a Customer Relationship faster than being promised something & not honouring it. We feel the Joy when a customer showering all praise on us for keeping promise and helping them out. It’s the best motivating factor and worth more than any other gift we get from our Clients.
WE DO WHAT WE SAY If we say a customer that he/she will be getting a solution fast act on it. We never go back on our words, if we want  customer’s It’s the best motivating factor and worth more than any other gift we get.
WE FOCUS ON MAKING CUSTOMER RELATIONSHIPS The long-term success of our business rests on our ability to make long-term customer relationships. If we sacrifice relationships to personal interests, ego & Prestige, the business will be short-lived
WE ARE HONEST We don’t exaggerate things, don’t promise things which cannot be delivered just to close the conversation and get rid of angry customers Everything in market these days are quick fix or a silver bullet. It suckers people into buying the product, and then the product doesn't deliver. We don’t follow them. We think and believe that customer is ever going to make another purchase from that business? Not likely. Be honest and direct about what your products and services can deliver and we follow the same  For continuation of Business…
WE ADMIT WHEN WE MAKE A MISTAKE No one's perfect. We all make mistakes; it's part of learning. So when we do make a mistake, we don't try to cover it up or deny it We just admit it and if necessary, do something to make the situation right. We know our customers will appreciate it and they'll be more likely to stay as customers for long.
Thanks for being with us here today… Conclusion and Call for Questions

Customer Centric Plan

  • 1.
    Customer Delight TheBridge to Our Customers
  • 2.
    We Understand theimportance of Customer & Customer Service We Identify Internal & External customers We understand Moment of Truth & Service-Profit Chain We understand & create Customer Delight We follow the same with Simple Methods Practice complaint handling skills We practice & demonstrate good customer service
  • 3.
    SERVICE v/s SERVICESServices are things you do for your customers Service is how well an organization does what it does .
  • 4.
    The In -focussed Company The Customer focussed Company TWO TYPES OF ORGANISATIONS
  • 5.
    Share an experienceof Good Customer Service…
  • 6.
    Share an experienceof Bad Customer Service…
  • 7.
    CLIENTS… The mostimportant person in our business is our client We understand that they are not dependent on us. We are dependent on them. Our mistakes are not an interruption of our work, but the purpose of it. Our business – not an outsider. Does us a favor when they come in. We aren’t doing them a favor by serving them.
  • 8.
    HOW CUSTOMERS DEVELOPEXPECTATIONS? Marketing communication channels Word of mouth Previous experience with the Organization / Employee Previous experiences with similar Organizations
  • 9.
    WE FOLLOW THEFACTS The Customer is the business’ biggest asset The Customer pays all our salaries wages and bonuses The customer will go where he/she receives the best attention There is no profit, no growth, no jobs without the customer Hence, we know we must be our customers’ best choice!
  • 10.
    WE FOLLOW THEFACTS A typical dissatisfied customer will tell 8-10 people about their problem. 7 out of 10 complaining customers will do business with you again if you resolve the complaint in their favor. If you resolve a complaint on the spot, 95% will do business again.
  • 11.
    Customers leave GraphOthers Product Dissatisfaction Better Prices Elsewhere Poor Service
  • 12.
    Moment of TruthAny point in interaction during which the Customer has an opportunity to form an Impression (negative or positive) about the Company through its services
  • 13.
    QUALITY OF EXPERIENCES AFFECTS CUSTOMER PERCEPTIONS Moments of Magic Define the Customer’s Moments of Misery ‘ Moments of Truth’
  • 14.
    MOMENT OF TRUTHWhen what is communicated at Moments of Truth is that : The Customer is Respected And Understood And treated Genuinely, The foundations are laid for Quality Service
  • 15.
    The Service-Profit ChainGood Service – Satisfied Customers Higher Sales High Revenue/ More profits Service-oriented employees
  • 16.
    Different Customers &Handling them
  • 17.
    CUSTOMER Passive Angry Demanding
  • 18.
  • 19.
    ACCESSIBLE Our customersshould be able to get a hold of us, or someone in your company, if they have a question or if they need service. we acknowledge, speak his language, feel sorry for them, be respectful and polite by using empathy words and there you are always present for them.
  • 20.
    WE RESPOND INA TIMELY MANNER We make it a policy to tell customer whatever he needs and we know. Customer’s time are precious as ours. We listen to them completely before answering the queries.
  • 21.
    WE LISTEN TOOUR CUSTOMERS Often when a customer calls, they just want to be heard In fact, sometimes, just listening is all you need to do. Take the time to listen to what your customers have to say before you start responding or defending your product or service. They must be having a point
  • 22.
    WE TREAT OURCUSTOMERS WITH RESPECT Even if the customer on the other end of the phone is acting irrationally, or being rude, we don't lower yourself to their level by reciprocating. Treat everyone with respect and you will be respected in return. Plus, you never know when someone's just having a bad day, and they happen to be taking it out on you (we've all done it).
  • 23.
    WE DON’T ARGUEWITH OUR CUSTOMERS We don’t ever want to win an argument with a customer Because if we do win, we more than likely alienated the customer and we believe in loosing the business. We all know the customer isn't really always right, but instead of focusing on what went wrong and defending our self, we focus on how we can solve the problem or fix the situation
  • 24.
    WE HONOUR OURCOMMITMENTS If we offer a guarantee or promise, then honour it. Nothing spoils a Customer Relationship faster than being promised something & not honouring it. We feel the Joy when a customer showering all praise on us for keeping promise and helping them out. It’s the best motivating factor and worth more than any other gift we get from our Clients.
  • 25.
    WE DO WHATWE SAY If we say a customer that he/she will be getting a solution fast act on it. We never go back on our words, if we want customer’s It’s the best motivating factor and worth more than any other gift we get.
  • 26.
    WE FOCUS ONMAKING CUSTOMER RELATIONSHIPS The long-term success of our business rests on our ability to make long-term customer relationships. If we sacrifice relationships to personal interests, ego & Prestige, the business will be short-lived
  • 27.
    WE ARE HONESTWe don’t exaggerate things, don’t promise things which cannot be delivered just to close the conversation and get rid of angry customers Everything in market these days are quick fix or a silver bullet. It suckers people into buying the product, and then the product doesn't deliver. We don’t follow them. We think and believe that customer is ever going to make another purchase from that business? Not likely. Be honest and direct about what your products and services can deliver and we follow the same For continuation of Business…
  • 28.
    WE ADMIT WHENWE MAKE A MISTAKE No one's perfect. We all make mistakes; it's part of learning. So when we do make a mistake, we don't try to cover it up or deny it We just admit it and if necessary, do something to make the situation right. We know our customers will appreciate it and they'll be more likely to stay as customers for long.
  • 29.
    Thanks for beingwith us here today… Conclusion and Call for Questions