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CUSTOMER
CENTRICITY
The centre point of every company’s strategy.
Software is eating
the world.
SaaS is eating
Software delivery
SaaS is not Software
It is a service.
We all just sold once.
EARLIER
Nowhere could we find reviews
Differentiation in Capital and R&D
TODAY
We now sell every month
We are surrounded by online reviews
Clear difference between perception & experience
Customer retention
Profitability
R&D
• Customer acquisition is loss making
• Retained Customers drive profitability
• Profits feed into R&D, differentiation and strategic advantages
SOME REAL FACTS
The most strategicthing you can do
Is to retainyour customers.
User experience and
net-promoter-score.
}
IT’S ALL ABOUT
Knowlarity is excited about
fixing
Customer to Business communication
Consumer experience for mid-market is broken
REALLY EXCITED
How can we fix this?
How can we transform this?
of all purchase related conversions are within 1 hour of a web/mobile search
Handling customer calls is important.
But it’s broken.
55%
A FEW REAL WORLD FACTS
of all customers want to speak to a real person and not go through an automated system
42%
Of all business calls go unattended leading to loss of leads and subsequently revenue
30%
M E E T
SuperReceptionist
Cloud based
Plug-N-Play
Contact Center Suite
We fix this using our solution - Super
Receptionist
Dial 1
Welcome
Message
Call connected to
extension defined
by you
Dial 2
Calls your business phone
SMS + Email
Receive notification
Listen to call
Custom messages -
Advertise, Promote,
Product info, Support
etc.
Email
Customer
Sales
Voicemail
K-Broadcast
Reach out to masses
with automated text
and voice messages
Virtual Numbers
Click to Call
Connect INSTANTLY
with your customers to
boost conversion rates
on website
Know which marketing
channel is driving your
sales best
Manage all your customer
calls like a PRO with
advanced features
Call Center
We have many solutions that help businesses
grow
We have developed deep expertise in many
industries
Digital Agencies
Virtual number has helped in
reducing marketing spillover
ny 27% Education
Remote call center has brought
down post-work hours call drop
rates from 50% to a 10%
Real Estate
Secure number masking communication
channel has made it impossible for agents to
siphon off high value leads from the builders
E-commerce
Hosted IVR for order confirmation
has resulted in a 25% lift in revenue
through increased order fulfilment
E-commerce
70% reduction in cost when
running a customer support
center hosted on the cloud
Education
A centrally hosted communication system
with on-demand elasticity has led to a 30%
jump in capturing student applications
E-commerce
Reducing COD cancellations
of e-commerce companies by
80% using K-broadcast
We are universally integrated with CRM and
lead management systems
Overview
• We are the Leader in emerging markets and the largest PSTN Cloud
Telephony company in the world
• We are trusted by 15,000 businesses across 65 countries and 25
industries
• We manage SCALE. We process 2 million calls per hour on a typical
day
• We are LOVED by many. We’ve got 75+ awards, 100+ media
recognitions and counting
World class
investors back
us.
Dubai based leading Private Equity firm. Leading emerging
markets-focused telecoms, media and digital advisory and investments
firm
Silicon Valley, USA -based venture capital investment fund investing in
major technology companies in the world.
Leading American venture capital firm. The firm is located in Menlo Park,
California and mainly focuses on the technology industry.
Ambarish Gupta | ambarish@knowlarity.com
Thanks.

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Customer Centricity - Center point of every company's strategy

  • 1. CUSTOMER CENTRICITY The centre point of every company’s strategy.
  • 2. Software is eating the world. SaaS is eating Software delivery
  • 3. SaaS is not Software It is a service. We all just sold once. EARLIER Nowhere could we find reviews Differentiation in Capital and R&D TODAY We now sell every month We are surrounded by online reviews Clear difference between perception & experience
  • 4. Customer retention Profitability R&D • Customer acquisition is loss making • Retained Customers drive profitability • Profits feed into R&D, differentiation and strategic advantages SOME REAL FACTS
  • 5. The most strategicthing you can do Is to retainyour customers.
  • 7. Knowlarity is excited about fixing Customer to Business communication Consumer experience for mid-market is broken REALLY EXCITED How can we fix this? How can we transform this?
  • 8. of all purchase related conversions are within 1 hour of a web/mobile search Handling customer calls is important. But it’s broken. 55% A FEW REAL WORLD FACTS of all customers want to speak to a real person and not go through an automated system 42% Of all business calls go unattended leading to loss of leads and subsequently revenue 30%
  • 9. M E E T SuperReceptionist Cloud based Plug-N-Play Contact Center Suite
  • 10. We fix this using our solution - Super Receptionist Dial 1 Welcome Message Call connected to extension defined by you Dial 2 Calls your business phone SMS + Email Receive notification Listen to call Custom messages - Advertise, Promote, Product info, Support etc. Email Customer Sales Voicemail
  • 11. K-Broadcast Reach out to masses with automated text and voice messages Virtual Numbers Click to Call Connect INSTANTLY with your customers to boost conversion rates on website Know which marketing channel is driving your sales best Manage all your customer calls like a PRO with advanced features Call Center We have many solutions that help businesses grow
  • 12. We have developed deep expertise in many industries Digital Agencies Virtual number has helped in reducing marketing spillover ny 27% Education Remote call center has brought down post-work hours call drop rates from 50% to a 10% Real Estate Secure number masking communication channel has made it impossible for agents to siphon off high value leads from the builders E-commerce Hosted IVR for order confirmation has resulted in a 25% lift in revenue through increased order fulfilment E-commerce 70% reduction in cost when running a customer support center hosted on the cloud Education A centrally hosted communication system with on-demand elasticity has led to a 30% jump in capturing student applications E-commerce Reducing COD cancellations of e-commerce companies by 80% using K-broadcast
  • 13. We are universally integrated with CRM and lead management systems
  • 14. Overview • We are the Leader in emerging markets and the largest PSTN Cloud Telephony company in the world • We are trusted by 15,000 businesses across 65 countries and 25 industries • We manage SCALE. We process 2 million calls per hour on a typical day • We are LOVED by many. We’ve got 75+ awards, 100+ media recognitions and counting
  • 15. World class investors back us. Dubai based leading Private Equity firm. Leading emerging markets-focused telecoms, media and digital advisory and investments firm Silicon Valley, USA -based venture capital investment fund investing in major technology companies in the world. Leading American venture capital firm. The firm is located in Menlo Park, California and mainly focuses on the technology industry.
  • 16. Ambarish Gupta | ambarish@knowlarity.com Thanks.