This document discusses how digital tools can help car dealerships improve their business. It notes that car dealers face challenges with customer experience, attrition, used car sales, and regulations. The CarDekho family aims to assist dealers become digital dealers by providing scalable online reach and tools to measure ROI. It emphasizes measuring performance and provides data showing digital leads are more cost-effective. The DealerMart app is presented as an integrated solution to prioritize leads, simplify processes, enhance customer experience, and enable real-time performance tracking. Success stories from dealers using digital tools are shared. The document encourages dealers to dedicate teams to digital leads and provide training to engage online customers.

2. DIGITAL DEALER
Why are we here ?

3. ENTREPRENEUR
Committed to an OEM
Bets entire
savings & future
Who is a DEALER?

4. What does a DEALER do ?

5. CHALLENGES you face at the dealership
Customer
experience
Attrition &
manpower
Used car set-up
loss making
Govt. &
regulations
New age
Buzz-words
‘Know-it-all’
next generation

6. CarDekho family
is here to assist YOU
to become
a Digital Dealer

7. Scalable
medium to
reach
customers

8. Don’t go DIGITAL
MEASURE ROI
until you

9. Are you AVAILABLE for your customers?
45% missed

10. Connect with your customers, EFFICIENTLY
100%
Connected
100%
MEASURED!

11. We measured Cost Per Lead for our Partners
Publication Cost per Lead (`)
Newspaper 1 544
Newspaper 2 1,432
Newspaper 3 2,147
Newspaper 4 3,265
Newspaper 5 7,105
Newspaper 6 65,304
Weighted Average ~3,400

12. After MEASURING, your digital journey begins
MEASURE
Monitored
Number
Apps+
Website
AdWords
Digital Leads

13. Know Your Customer
80%

14. Dealer Websites - Online Showrooms

15. Start with the Customer in his journey
~7 weeks ~4 weeks
research compare
~1w
finance
~3w
LEAD test drive BOOK
~7w ~9w ~11w

16. How many of you have a website?
~45% ~10%

17. Is your website mobile friendly ?
VS
No 80%
Yes 20%

18. Is your website SEO friendly ?
No 65%
Yes 35%
VS

19. Is your website lead-gen friendly ?
No 85%
Yes 15%
VS

20. Does your website go beyond car research ?

21. Digital brings down Customer acquisition cost
Digital is 10X cost effective
Cost per Lead
Cost per Sale
4K 1.5K-3K ~300
35K-40K >50K 3.5K-4K

22. Digital helps improve Used Car business RoI
Better price realization + Access to more buyers +
Lower working capital + Transparency
CLASSIFIED
S
AUCTIONS

23. How can you INCREASE your catchment area ?
Capex HEAVY; long time to profitability

24. How important is location for walk-ins ?
15%
25%
20%
30%
10%
100%
total reference knows newspaper offline online

25. INCREASE your catchment area with LOW COST
Capex LIGHT; easierto scale

26. Want to access EVEN MORE customers?

28. MEASURE
MEASURE + PROCESS + TECH = SUCCESS
DealerMart App + Process
Monitored
Number
Apps+
Website
AdWords
Digital Leads

29. “One APP to tie it all”
Integrate
different SOLUTIONS
Dealer Mart app is
not a solution,
It’s a vehicle for
CHANGE
Address
multiple Challenges

30. How Dealer Mart App helps prioritize leads?
Intelligent bifurcation
to help prioritize
Daily task simplified
without messy paper work

31. Ensures systematic follow-up by DSEs
Intuitive status update mechanism
based on last update
Single click access
to lead history

32. Effectively address customer queries
Swift EMI calculator facilitates
quick closure of deals
Compare specifications and features
across different brands

33. Provide enhanced customer experience
Share variant level high-resolution
brochures over mail
Customizable proforma invoice
with one-click share functionality

34. Manager App to track performance in real-time
Detailed DSE level monitoring helps
identify loopholes in sales process
Bird-eye view helps
monitor daily performance

35. Provide Used Car Exchange on the fly

36. Facilitate auto finance in 5-steps

37. Best practices to succeed in the Digital journey
 How many websites are non SEO friendly with screenshots DEDICATE sales team for digital leads
 How many websites are non SEO friendly with screenshots EQUIP sales team with SMARTPHONES
 How many websites are non SEO friendly with screenshots PROVIDE training to understand online customers’ behavior
 How many websites are non SEO friendly with screenshots ALIGNsales incentives to keepdigital team MOTIVATED
 How many websites are non SEO friendly with screenshots ENSURE uniform offers & customer experience

38. DIGITAL Success Stories across INDIA
Dealer in Karnataka
Sold >40 carsp.m.
UsingDealer Website
Dealer in WBengal
>13% ofsales .
Usingour digital leads
Dealer in Punjab
>25% conversion
OnDigital Leads
VW Dealer in NCR
Used digital
To become top 3 in NCR
Honda Dealer in Noida has 15%
conversionondigital leads using
App

39. Give MISSED CALL to know more!
801 022 9955 801 011 3355 847 000 2288

40. THANKS
Remember
&