The document discusses mobile CRM, which extends traditional CRM by incorporating mobile and wireless access. Mobile CRM allows for faster information sharing with sales forces and more accurate understanding of customers. It helps identify profitable customers and close sales faster. Factors like increased mobile device usage and connectivity are driving growth of mobile CRM solutions.

1. A NOTE ON MOBILE CRMPRESENTED BY-Saurabh Singh

2. INTRODUCTIONThe process of Targeting , Acquiring, Servicing , Retaining and. Building long-term relationships with customers. It is effectively relationship marketing, using customer data and facilitated by technology. Mobile CRM is an extension of traditional CRM . Implementing mobile CRM offers faster and more accurate information flow to and among the sales force of an organisation.Increases business efficiency through automation.Provides better understanding of customers.Helps to identify profitable customers.Helps to identify most profitable customers.

3. Mobile CRM is moving toward being a solution for the masses.

4. Mobile CRM will allow a company to maximize its relationships with customers.

5. It will help to close the sale faster.

6. WAP and PDAs would contribute toward changing the face of CRM. CRM Architecture consists of three components: Functional CRMAnalytical CRMInteractive CRM

7. MOBILE CRM????“Extension of traditional CRM wherein a mobile, remote access or wireless component has been incorporated in the standard CRM”Convenient

8. EfficientMOBILE SALES FORCE AUTOMATION(SFA)MOBILE FIELD SERVICE MANAGEMENT(FSM)

9. WHY MCRM&FUTURE GROWTH DRIVERSIncrease in business functions enhanced by mobile devicesContinuous need to access critical information in real timeDevelopment of high speed wireless and networking connectivitySince 2004, accounts for 10% of total revenue of CRMProper analysis of dynamic dataData Quality

10. Functioning of mobile CRM

11. Factors driving the growthIncrease in size and number of mobile force

12. Proliferation of mobile services (GPRS, WiFi, WAP, Wired/Bluetooth Connect)Growth in use of mobile devicesSiebel systemsSibel mobile salesSibel field service

13. Challenges