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CULTURE
Introduction:
Culture is one of the important concepts in
sociology.
No human society can exist and develop without its
culture. The main difference between the animal and
human societies is of culture only.
Animal societies have no culture because they do not
have systems of learning and transmitting social
experiences.
Sociologists are keenly interested in the study of
culture because the study of human society is
incomplete without it.
Edward TylorEdward Tylor
Culture is that complex
whole which includes
knowledge, beliefs, art,
law, custom, and any other
capabilities and habits
acquired by man as a
member of the society.
Definition of culture
Different sociologists have differently defined the
term culture:
Taylor: “Culture is the complex whole which
includes knowledge, belief, art, morals, law, customs
and habits and any capabilities acquired by man as a
member of society”.
Linton: “Culture is social heredity, which is
transmitted from one generation to another with the
accumulation of individual experiences”.
John Beattee: Culture is the way of life which is
transmitted from generation to generation”.
TYPES OF CULTURE
• Material Culture
• Non-material Culture
• Real Culture
• Ideal Culture
1. Material Culture
• From material culture we understand material and
physical objects. For instance, house, road, vehicles,
pen, table, radio set, book etc. these are the products of
human efforts to control his environment and make his
life conformable and safe.
2. Non-material culture
• In non-material culture we include non material
objects. For example religion, art, ideas, customs,
values system, attitudes, knowledge etc. it does not
have physical shape. It is very important in determining
human behavior and has strong hold on an individual.
Both parts are inter-related with each other.
CHARACTERISTICS OF CULTURE:
From the definitions it becomes clear that
sociologically culture has specific meaning and
characteristics. It is the product of human behavior
and gaining knowledge through group. It is a
system of learned behavior and set procedure. Some
of the salient characteristics of culture are as under:
• Culture is learned.
• Culture is shared.
• Culture is transmitted.
• Culture is changing.
• Culture is learned:
• Most of the behavior is learned in society. This
learning might be conscious or unconscious but no
body can deny the process of learning. Culture is
something learnt and acquired e.g. wearing clothes or
dancing. It is not something natural to the person.
• Culture is shared:
• All the traits, attitudes, ideas, knowledge and material
objects like radio, television and automobiles etc is
actually shared by members of society.
Culture is transmitted
All the culture traits and objects are transmitted among
the members of society continually. Most of the cultural
traits and material objects are transmitted to the
members of the society from their forefathers. We learn
new fashion, how to move in society and how to behave
in a particular social situation.
Culture is changing
Culture never remains static but changing. It is
changing in every society, but with different speed and
causes. It constantly under goes change and adapts
itself to the environments.
COMPONENTS OF
CULTURE
-These are the guidelines people
are supposed to follow in their
relation with one another.
-they indicate what people should or
should not do in specific situation.
-they indicate the standard of propriety,
morality, legality, and ethics of a society
that are covered by sanctions when
violation are made.
Social norms
a. Folkways – these are everyday habits;
customs, traditions and conventions people
obey without giving much thought to the
matter
b. Mores- these are the norms people
consider vital to their wellbeing and most
cherished values; they are special customs
with moral and ethical significance, which are
strongly held and emphasized.
c. Laws- these are formalized norms
enacted by people vested with
legitimate authority.
MATERIAL CULTURE
-It refers to the
concrete and tangible
objects produced and
used by man to
satisfy his varied
needs and wants.

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Cultural Studies for Business Management

  • 2. Introduction: Culture is one of the important concepts in sociology. No human society can exist and develop without its culture. The main difference between the animal and human societies is of culture only. Animal societies have no culture because they do not have systems of learning and transmitting social experiences. Sociologists are keenly interested in the study of culture because the study of human society is incomplete without it.
  • 3. Edward TylorEdward Tylor Culture is that complex whole which includes knowledge, beliefs, art, law, custom, and any other capabilities and habits acquired by man as a member of the society.
  • 4. Definition of culture Different sociologists have differently defined the term culture: Taylor: “Culture is the complex whole which includes knowledge, belief, art, morals, law, customs and habits and any capabilities acquired by man as a member of society”. Linton: “Culture is social heredity, which is transmitted from one generation to another with the accumulation of individual experiences”. John Beattee: Culture is the way of life which is transmitted from generation to generation”.
  • 5. TYPES OF CULTURE • Material Culture • Non-material Culture • Real Culture • Ideal Culture
  • 6. 1. Material Culture • From material culture we understand material and physical objects. For instance, house, road, vehicles, pen, table, radio set, book etc. these are the products of human efforts to control his environment and make his life conformable and safe. 2. Non-material culture • In non-material culture we include non material objects. For example religion, art, ideas, customs, values system, attitudes, knowledge etc. it does not have physical shape. It is very important in determining human behavior and has strong hold on an individual. Both parts are inter-related with each other.
  • 7. CHARACTERISTICS OF CULTURE: From the definitions it becomes clear that sociologically culture has specific meaning and characteristics. It is the product of human behavior and gaining knowledge through group. It is a system of learned behavior and set procedure. Some of the salient characteristics of culture are as under: • Culture is learned. • Culture is shared. • Culture is transmitted. • Culture is changing.
  • 8. • Culture is learned: • Most of the behavior is learned in society. This learning might be conscious or unconscious but no body can deny the process of learning. Culture is something learnt and acquired e.g. wearing clothes or dancing. It is not something natural to the person. • Culture is shared: • All the traits, attitudes, ideas, knowledge and material objects like radio, television and automobiles etc is actually shared by members of society.
  • 9. Culture is transmitted All the culture traits and objects are transmitted among the members of society continually. Most of the cultural traits and material objects are transmitted to the members of the society from their forefathers. We learn new fashion, how to move in society and how to behave in a particular social situation. Culture is changing Culture never remains static but changing. It is changing in every society, but with different speed and causes. It constantly under goes change and adapts itself to the environments.
  • 11. -These are the guidelines people are supposed to follow in their relation with one another. -they indicate what people should or should not do in specific situation. -they indicate the standard of propriety, morality, legality, and ethics of a society that are covered by sanctions when violation are made.
  • 12. Social norms a. Folkways – these are everyday habits; customs, traditions and conventions people obey without giving much thought to the matter b. Mores- these are the norms people consider vital to their wellbeing and most cherished values; they are special customs with moral and ethical significance, which are strongly held and emphasized.
  • 13. c. Laws- these are formalized norms enacted by people vested with legitimate authority.
  • 14. MATERIAL CULTURE -It refers to the concrete and tangible objects produced and used by man to satisfy his varied needs and wants.