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The 7 Rules of 
Cult Brands 
Photograph by: Oliver Fluck
Welcome to the World of Cult Brands
What defines a Cult Brand?
Cult Brands understand that 
their brands belong to the 
customers, and only the 
customer’s voice counts.
Cult Brands embrace their 
customers by anticipating their 
basic and higher needs.
As a consequence, Cult Brands 
achieve a level of customer 
loyalty unprecedented in 
traditional business.
What are the benefits of 
becoming a Cult Brand?
Cult Brands are perceived as being 
the high-value option within their 
industry. They are often the 
standard that their competitors are 
judged against.
Cult Brands tend to command 
premium prices, which has an 
obvious positive impact on 
profitability.
Cult Brands attract new customers at 
a higher rate than their competitors, 
and they keep those customers for a 
longer period of time.
Customers tend to do more 
business with greater frequency 
with Cult Brands, and they 
enthusiastically recommend the 
brand to their family and friends.
Cult Brands enjoy extreme consumer 
enthusiasm. This enthusiasm is not 
tied to a specific product or product 
line, but instead tends to extend to 
the entire organization, including 
their iconography and messaging.
How does your business 
become a Cult Brand?
We’ve identified the Seven Rules of 
Cult Brands. These rules are the 
fundamental tenets that all Cult 
Brands consciously or instinctively 
follow as they do business.
These Seven Rules of Cult Brands 
provide a framework for attracting 
loyal customers, differentiating your 
brand, and growing your business.
Rule #1 Differentiate 
Consumers want to be part of a group 
that’s different.
Rule #2 Be Courageous 
Cult Brand inventors show daring and 
determination.
Rule #3Promote a 
Lifestyle 
Cult Brands sell experiences.
Rule #4Listen to your 
Customers 
Cult Brands know the wants and needs 
of their customers, creating lifelong 
evangelists.
Rule #5 Support Customer 
Communities 
Cult Brands know how foster 
social groups.
Rule #6 Be Open, Inviting and 
Inclusive 
Cult Brands make you feel like you 
belong.
Rule #7 Promote Personal 
Freedom 
Cult Brands are empowering and 
expansive.
Integrating the Seven Rules of Cult 
Brands into your business approach 
expands the number of ways you 
can connect with your best 
customers.
Find New Business Ideas 
and Marketing Strategies 
www.cultbranding.com/blog

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The Seven Rules of Cult Brands

  • 1. The 7 Rules of Cult Brands Photograph by: Oliver Fluck
  • 2. Welcome to the World of Cult Brands
  • 3. What defines a Cult Brand?
  • 4. Cult Brands understand that their brands belong to the customers, and only the customer’s voice counts.
  • 5. Cult Brands embrace their customers by anticipating their basic and higher needs.
  • 6. As a consequence, Cult Brands achieve a level of customer loyalty unprecedented in traditional business.
  • 7. What are the benefits of becoming a Cult Brand?
  • 8. Cult Brands are perceived as being the high-value option within their industry. They are often the standard that their competitors are judged against.
  • 9.
  • 10. Cult Brands tend to command premium prices, which has an obvious positive impact on profitability.
  • 11.
  • 12. Cult Brands attract new customers at a higher rate than their competitors, and they keep those customers for a longer period of time.
  • 13.
  • 14. Customers tend to do more business with greater frequency with Cult Brands, and they enthusiastically recommend the brand to their family and friends.
  • 15.
  • 16. Cult Brands enjoy extreme consumer enthusiasm. This enthusiasm is not tied to a specific product or product line, but instead tends to extend to the entire organization, including their iconography and messaging.
  • 17.
  • 18. How does your business become a Cult Brand?
  • 19. We’ve identified the Seven Rules of Cult Brands. These rules are the fundamental tenets that all Cult Brands consciously or instinctively follow as they do business.
  • 20. These Seven Rules of Cult Brands provide a framework for attracting loyal customers, differentiating your brand, and growing your business.
  • 21. Rule #1 Differentiate Consumers want to be part of a group that’s different.
  • 22.
  • 23. Rule #2 Be Courageous Cult Brand inventors show daring and determination.
  • 24.
  • 25. Rule #3Promote a Lifestyle Cult Brands sell experiences.
  • 26.
  • 27. Rule #4Listen to your Customers Cult Brands know the wants and needs of their customers, creating lifelong evangelists.
  • 28.
  • 29. Rule #5 Support Customer Communities Cult Brands know how foster social groups.
  • 30.
  • 31. Rule #6 Be Open, Inviting and Inclusive Cult Brands make you feel like you belong.
  • 32.
  • 33. Rule #7 Promote Personal Freedom Cult Brands are empowering and expansive.
  • 34.
  • 35. Integrating the Seven Rules of Cult Brands into your business approach expands the number of ways you can connect with your best customers.
  • 36. Find New Business Ideas and Marketing Strategies www.cultbranding.com/blog