The presentation that accompanied my talk to portfolio startups of the Los Angeles Cleantech Incubator. Some simple strategies, plus descriptions of basic uses for the most notable platforms in descending order of priority for a small company with limited time and money.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Expanded slides from the talk given at the Tech Women London Meetup group https://www.meetup.com/Tech-Women-London/ on 29th August 2017
"Wordy" slides are additions. The blue quote slides were most of the original presentation.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Expanded slides from the talk given at the Tech Women London Meetup group https://www.meetup.com/Tech-Women-London/ on 29th August 2017
"Wordy" slides are additions. The blue quote slides were most of the original presentation.
Presentation of the crowdsourcing business model to the Professional Women International association. It describes the pros and cons, how to scale with Machine Learning, and the emergence of reputation systems.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
yMedia in collaboration with Give a Little and Mohawk Media have bought you the Online Toolkit.
The Online Toolkit is a great overview of free and low cost online tools suitable for community groups.
It will be a fantastic resource for students and community groups competing in the yMedia Challenge.
Best of all - it’s free! You can download the full version of 'Online Toolkit v1.0' from our website: http://www.ymedia.co.nz
Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQLKaj Arnö
Netzwerke, wie LinkedIn, Twitter, Facebook, Xing, aber auch Flickr, Picasa, WordPress, YouTube u.v.a., steigen ein als neue Mittel für Marketing und Community Building. Dies betrifft Unternehmen, FOSS-Projekte sowie einzelne Akteure -- Entwickler, Forscher, Investoren. Dieser praxisbezogene Vortrag beschreibt die Möglichkeiten der Web 2.0 für eine effizientere Kommunikation, mit MySQL als Fallbeispiel.
It’s 2012. There’s a dizzying new world of possibilities for creating and distributing content. We have the technology - but we also have some bad habits and emotional baggage getting in the way.
iCrossing’s Content Director Charlie Peverett takes you on an entertaining journey through the evolution of online content to give you a fresh and inspiring perspective on what really matters.
Find out why your first action might be to ban the blog.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
A presentation from the Design & Crafts Council of Ireland on The role of social media and online communication in developing and growing your craft and design enterprise
Presentation of the crowdsourcing business model to the Professional Women International association. It describes the pros and cons, how to scale with Machine Learning, and the emergence of reputation systems.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
yMedia in collaboration with Give a Little and Mohawk Media have bought you the Online Toolkit.
The Online Toolkit is a great overview of free and low cost online tools suitable for community groups.
It will be a fantastic resource for students and community groups competing in the yMedia Challenge.
Best of all - it’s free! You can download the full version of 'Online Toolkit v1.0' from our website: http://www.ymedia.co.nz
Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQLKaj Arnö
Netzwerke, wie LinkedIn, Twitter, Facebook, Xing, aber auch Flickr, Picasa, WordPress, YouTube u.v.a., steigen ein als neue Mittel für Marketing und Community Building. Dies betrifft Unternehmen, FOSS-Projekte sowie einzelne Akteure -- Entwickler, Forscher, Investoren. Dieser praxisbezogene Vortrag beschreibt die Möglichkeiten der Web 2.0 für eine effizientere Kommunikation, mit MySQL als Fallbeispiel.
It’s 2012. There’s a dizzying new world of possibilities for creating and distributing content. We have the technology - but we also have some bad habits and emotional baggage getting in the way.
iCrossing’s Content Director Charlie Peverett takes you on an entertaining journey through the evolution of online content to give you a fresh and inspiring perspective on what really matters.
Find out why your first action might be to ban the blog.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
A presentation from the Design & Crafts Council of Ireland on The role of social media and online communication in developing and growing your craft and design enterprise
Social Media404 Oasis Social Media Best PracticesJohn Sheridan
Many organizations are still having a hard time getting started with Social Media.
This slide uses a fictitious example to walk you through our Best Practices process, OASIS.
WistiaFest 2015 - Conference Notes by NatalieNatalie Fee
Need an analog reference guide to WistiaFest 2015? These downloadable notes cover all 7 keynotes, the Pre-Production and Concepting workshop track, and the Building a Brand workshop track.
How many times have you taken notes at a conference, only never to read them again? My goal was to create a beautiful, useful summation of all the wonderful things I learned at WistiaFest 2015. I've included 8 main takeaways and a handy-dandy index to help you find the topic you're interested in. I even looked up some of the example videos and linked to them in the PDF so you can rewatch the clips. Use my notes as a guide to rewatch parts of the video recordings, a memory refresher, or a pitch to convince your boss to let you go next year.
Did I miss an important point? Make a mistake? Fail to index an important topic? Let me know and I'll happily update the file.
DISCLAIMER: These notes represent only my view and may not necessarily contain direct quotes, exact phrases, or other content from the talks referenced. All ideas belong to the respective speaker. Some photos have been borrowed. Please be cool and don't try to sell or distribute this in digital or print form - just use the share links if you want to share with your friends!
This presentation provides examples of how social media tools such as blogs, LinkedIn and Twitter can be used to market/sell your business. But social media has implications beyond marketing and sales. It impacts PR, HR, IT and more.
Social Media + PR + Marketing; how do they workMEPR Agency
What do you know about Social Media, Public Relations, and Marketing? It's all very overwhelming. Here, you will get an overview about what we know, what we should know, and ways to include initiatives into our next campaign. Keep in mind this is an overview and should be supplemented with the training to achieve the maximum result. You can find more information at www.MEPRagency.com or www.KiaJarmon.com.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Why social media is essential
Steps to determine what social media to use
The big 7 social media platforms
Tips for incorporating social media into your marketing
Social Media Case Studies B2B Technology CompaniesVizRED
This is the English translation for a presentation we did at a multinational software company. It includes several case studies how companies are creating content to share in Social Media.
Similar to Telling your story a quick guide for startups (20)
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
1. Telling your
Story
A Quick Guide For Busy Startups
Thursday, September 20, 12
2. The Three-Headed
Monster
• Paid.
• Advertising, marketing
• Earned. Today’s talk
• Public Relations, news coverage
• Owned.
• Website, blog, Facebook, Twitter
Thursday, September 20, 12
3. A Few Words about PR
(for small companies)
• Sometimes worth paying for
• Special events, product rollouts
• Monthly retainers harder to justify
• Hourly for specific projects
• DIY Tools:
• Help A Reporter Out (HARO)
• ProfNet (part of Vocus, maybe a joint
buy?)
Thursday, September 20, 12
4. “Using social media CORRECTLY is
like putting your Rolodex on steroids.”
- New York Times, Sept. 7, 2012
Thursday, September 20, 12
5. IT’s Where People Are
Service Total Users Active
B Facebook 950M 800M
r
o Twitter 500M 140M
a LinkedIn 175M 48M
d
Google+ 400M 100M
V Smaller,
YouTube 490M 150M
i but vital
s Flickr 51M 25M for startups
u Instagram 80M 8M
a
l Pinterest 104M 18M
Thursday, September 20, 12
6. A Lot More Words About
Social Media
• Create reach and relationships
• Build a base of public and industry
awareness
• Modest but regular time investment
• Low to no cost
Thursday, September 20, 12
7. Basic Mindset
• “Chinese Water Torture”approach
• Schedule 15 minutes a day
• Make it a routine while reading the day’s news.
• A little every day quickly adds up to a LOT
• Your Phone is Your Friend
• Opportunistic
• What do you do that ties to industry trends, breaking news?
• Have A Personality
Thursday, September 20, 12
9. General Tips
• Follow promiscuously (as appropriate)
• Industry leaders, competitors, journalists, regulators, investors
• Repost notable stuff from others
• Respond to your followers
• Think before you “Send”
Thursday, September 20, 12
10. Website/blog Additions
• WordPress
• Heavy-duty publishing platform. Lots of power, widgets, options.
• If no blog, use Tumblr
• Free. Huge installed base. Easy to use. Shares to Twitter, FB. Post
links, text, audio, video, photos. Good for SEO.
• Show your Twitter posts with on-site widget
• Twitter resources - widgets
• Social media share buttons
• AddThis; Also add to your email sig file, news releases
Thursday, September 20, 12
11. • Set up personal profile, ALWAYS.
• Then you can create a company page
• Ensure all employees have profiles & follow
company
• Post (here’s why):
• Events, news releases, product announcements
• News coverage, industry-related stories
• Join, post to LinkedIn industry, trade groups
Thursday, September 20, 12
12. Twitter
• Company & personal accounts, if you can
• Brief, painless. 3x/week; Easy on mobile
• Tweet about:
• Events, appearances, deals
• Company news, releases, photos, promo docs
• Stories of note about your industry & company
• Perspectives on industry news, trends; Have A Personality
Thursday, September 20, 12
13. • 950 million users. Need to be there.
• Create personal Profile (keep it to yourself)
• Then you can create company Page, post:
• Company releases, news coverage of company
• Events, photos, milestones
• Marketing videos
• Blog posts (if you have one elsewhere)
• Industry news of note, and your perspectives on it
• Surveys and questions
Thursday, September 20, 12
14. Facebook’s EdgeRank
• Algorithm decides what followers see
• Priorities are:
1. Video and photos
2. Questions, events, milestones
3. Plain ol’ text and links
• Only a small portion of followers see any post
• Photos/video boost your chance of being seen
• FB advertising probably not worth it
Thursday, September 20, 12
15. Google+
• Part of Google, GREAT for SEO
• Post same as FB: Links, text, photos, video, events, news
• Claim your personal profile through GMail
• Then you can create your company page
• Have your employees create accounts, put
company page in their circles
• Google offering custom URLS, verified
accounts. Get them when you get a chance.
Thursday, September 20, 12
16. Google+ Hangouts
• BIG opportunity
• Free videoconferences with
audiences
• Auto-recorded to YouTube.
• Great for marketing, how-to,
customer support and
engagement.
Thursday, September 20, 12
17. • Part of Google; helps SEO
• Biggest video-sharing site
• Not core, but if you’re doing video, you
MUST use this
• Events
• Marketing material
• How-to and demos, podcasts
• User submissions
Thursday, September 20, 12
18. • Sharing for slide shows/presentations
• Post marketing, promo material
• Connect with LinkedIn widget
• Also:
• Learn better PPTs
• Research your industry, competitors
Thursday, September 20, 12
19. • Biggest photo-sharing site, also handles
video
• Not core; freemium model
• Easy sharing through App Garden tools
• Add-ons for Website, Twitter, Facebook, Google+, Tumblr, etc.
• Post photos/video of:
• Events, products, appearances, cool things tied to your business
Thursday, September 20, 12
20. • Not core, but biggest MOBILE photo-sharing
site.
• VERY easy sharing to many other platforms
• Facebook bought it; getting integrated
• Posts from your phone:
• Events, products, appearances
• Users and novel product uses
Thursday, September 20, 12
21. • Not core. More C-to-C than B-to-B.
• Photo “boards” of things people love:
• Products and product uses
• Things/ideas/inspirational phrases that define your company, its
approach to business and life
• Female-dominated
• Aspirational
Thursday, September 20, 12
22. Thanks
David Bloom
Words & Deeds
davidbloom@earthlink.net
310-621-4284
Twitter: @DavidBloom
Tumbler: BloomsDay
Thursday, September 20, 12