The Marketing Playbook for API & SDK AdoptionKate Pietrelli
Beyond a doubt, the marketplace for application distribution is crowded, and fatigue is setting in among developers. How do you rise above the rest, and get developers to prioritize implementing your API or SDK over the competition? What are the best channels to market and what outcomes can you anticipate to achieve? Kate Pietrelli shares tactics and insights regarding API and SDK marketing for developers from traditional lead gen and demand programs to media and events to messaging strategies.
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
campaign model canvas is simply a strategic management tool which allows you to describe, challenge and track all assumptions your making about your upcoming campaign.
Social Case History Forum 2016: - #inflUTILITY in azione: il caso POLLIYourBrand.Camp
Polli Social Food, il progetto YourBrand.Camp per Polli, che ha visto la partecpazione di tre ambassador speciali, in grado di esprimere liberamente la loro creatività. Presentazione di Flavia Rubino, Founder di YBC, al Social Case History Forum (Milano, 17 Novembre 2016)
The Marketing Playbook for API & SDK AdoptionKate Pietrelli
Beyond a doubt, the marketplace for application distribution is crowded, and fatigue is setting in among developers. How do you rise above the rest, and get developers to prioritize implementing your API or SDK over the competition? What are the best channels to market and what outcomes can you anticipate to achieve? Kate Pietrelli shares tactics and insights regarding API and SDK marketing for developers from traditional lead gen and demand programs to media and events to messaging strategies.
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
campaign model canvas is simply a strategic management tool which allows you to describe, challenge and track all assumptions your making about your upcoming campaign.
Social Case History Forum 2016: - #inflUTILITY in azione: il caso POLLIYourBrand.Camp
Polli Social Food, il progetto YourBrand.Camp per Polli, che ha visto la partecpazione di tre ambassador speciali, in grado di esprimere liberamente la loro creatività. Presentazione di Flavia Rubino, Founder di YBC, al Social Case History Forum (Milano, 17 Novembre 2016)
YourBrand.Camp: add value, not volume to your influencers.YourBrand.Camp
Introducing YourBrand.Camp, the first influencer marketing platform generating true advocacy through cocreation and collaboration. See how InfluTILITY works!
Everything you needed to know about CERFLON®:
A reinforced PTFE occurs when a ceramic compound,
Boron Nitride, which is stronger and tougher, is
introduced into the matrix of this fluoropolymer,
thereby “reinforcing” the polymer.
Connettere le storie dei brand e le vite delle persone.
Presentazione di Flavia Rubino per Digitale Rosa, l'evento di formazione con le donne del Web Marketing italiano - Rimini 1 luglio 2016
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
A workshop delivered by Deena Zenyk, Principal Consultant at Influitive, focused on how to get your colleagues on board with an advocate marketing program.
This presentation from Director & Co-Founder of the Digital Marketing Insitute, Anthony Quigley provides insights into using digital and social media to overcome growth challenges in your business through a variety of strategies.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
Explore the cutting-edge strategies and emerging trends shaping the landscape of social media marketing in 2024. Stay ahead of the curve with insights into the latest innovations, tactics, and technologies driving engagement and brand success across social platforms
YourBrand.Camp: add value, not volume to your influencers.YourBrand.Camp
Introducing YourBrand.Camp, the first influencer marketing platform generating true advocacy through cocreation and collaboration. See how InfluTILITY works!
Everything you needed to know about CERFLON®:
A reinforced PTFE occurs when a ceramic compound,
Boron Nitride, which is stronger and tougher, is
introduced into the matrix of this fluoropolymer,
thereby “reinforcing” the polymer.
Connettere le storie dei brand e le vite delle persone.
Presentazione di Flavia Rubino per Digitale Rosa, l'evento di formazione con le donne del Web Marketing italiano - Rimini 1 luglio 2016
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
A workshop delivered by Deena Zenyk, Principal Consultant at Influitive, focused on how to get your colleagues on board with an advocate marketing program.
This presentation from Director & Co-Founder of the Digital Marketing Insitute, Anthony Quigley provides insights into using digital and social media to overcome growth challenges in your business through a variety of strategies.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
Explore the cutting-edge strategies and emerging trends shaping the landscape of social media marketing in 2024. Stay ahead of the curve with insights into the latest innovations, tactics, and technologies driving engagement and brand success across social platforms
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Find Your Audience & Build Your Brand Through Content MarketingZontee Hou
Digital marketing expert Zontee Hou shares 6 case studies on how content marketing can be used by small businesses to bolster SEO and social media, build relationships with clients, and establish trust.
See the full, recorded webinar from SCORE: http://bit.ly/SCOREzontee
"Zontee was the absolutely best presenter I have ever heard on this subject. Clear, concise and interesting. Did not resort to 'techy' language and terms. I'm glad I was a part of it and will share this resource with others." - Kevin H., attendee
Keys to Online engagement in B2B
Segment your audience.
Personalise your message for a mass market.
Increase brand recognition by using multiple content formats - videos, websites, emails, etc. - which add personality and improve recall among your targets.
Launch your campaign in your markets quickly, and in their language.
Take advantage of social media to properly build a conversation around your key messages.
Strategic planning is a skill that I was introduced to in the classroom, but I didn't have much actual experience with until my summer position as Marketing Strategy Associate at Think Topography. This presentation summarizes the work I did at TT, although it doesn't include the competitive analysis, keyword research, and action planning that supplement the strategic plan.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. The
Problem
Increased clutter...
• The average attention span for web readers is 7”,
declining
• Buzz/seeding solutions sell paid media, via standard
communication kits
• Authentic earned media is rare and difficult to achieve
• Visibility without genuine relations is meaningless
Our research shows that...
• Influencers look for quality projects and
professional opportunities
• Brands are looking for quality relationship with
influencers
Qualitative content and reach is more important
than quantitative reach
4. The first Platform (PaaS) for
Collaborative Marketing
Introducing YourBrand.Camp
5. Our
MISSION:
Own your
Conversation
YourBrand.Camp will be the only
platform for Collaborative Marketing,
Building Influencer Advocacy
through CoCreation
Brands need
• Relevant ideas
• Better content: original, authentic,
passionate
• Better/durable relationship with influencers
People need
• Credibility
• Empowerment
• Value creation
6. Our Model
StoryTelling &
StorySelling
1. Clients or Agencies open and
populate their BrandCamp
2. YBC selects and rewards opinion-
leading consumers and bloggers
that join their favourite
BrandCamp, bringing brand
messages to life
3. Influencers generate successful
insights and qualitative reach via
call- to- action campaigns
8. Our
Community
Highly
Selective
YBC Community is strictly selected basing on social
activities, quality of content and vertical skills
They are active on social netwoks, curious and creative,
excellent storytellers. The majority are bloggers - but it’s not
a compulsory requirement to join.
They are willing to learn and grow their marketing/stoytelling
skills – that’s why they get rewarded with products,
vouchers, special prizes but also with tailored training and
consultancy
Main Categories: Family, Tech/Design, Beauty, Food, Travel,
Entertainment + ad hoc recruiting
9. Our Team
Capabilities
Conversation
Management
We can provide full support for your
conversation plans, from objectives
to measurement:
• Web monitoring pre-post
• Conversation insights
• Strategic recommendation
• Copy writing / Communication
Materials Adaptation
• PR & Ad-hoc recruiting
• Qualitative Market Research tools &
reports, moderation
• Workshops, Events
• Creativity, tailored mechanics &
special formats
10. In
Summary
1. Involve opinion
leaders / influencers
in projects
development to
generate
advocacy
3. Be useful to influencers and their communities
4. Don’t think just quantity of buzz, think
KPI’s/call to action
2. Stimulate co-creativity with
passionate stories and valuable
content
14. Modules
Phase 2
Phase 2: Measurable Call to Action
StoryTelling
o Product Diary
o Copy «the making of»
o CSR
StorySelling
o Coupons
o Leads
o Banners
o Sales Angels
15. KPI’sParticipants:
o Demographics
o Topics of interest
o Social Causes
o Potential Reach
Conversation:
o Relevance
o Credibility
o Newness
o Most active/involved participants
Call to Action:
o Reach
o Sales
o Leads
16. Your
Needs…
• Product and advertising development
• Start up launch: awareness, trial, leads,
variable costs
• PMI: excellence and search for quality (eg
food)
• B2B: Agencies and press offices
• Sell out: ambassadors as sales agents (eg
durable goods)
• CSR programs: Awareness and
Advocacy
• Onlus: fund raising
17. …Endless
Creativity
Brand Humanization
• Workshops, Plant visits, R&D labs, co-writing
Creative challenge (call4ideas)
• script, video, images, crafting
• «brand manager for a week»
Claim/Usage/Packaging labs
Blog pitch
• Select best blog projects to be financed
Self development
• Reality formats documenting personal challenge
and change
Tour / web series
• Local best practices or people
Social tutoring
• «collective energy» generates donations to a cause
20. BenefitsMore engaging, relevant, scalable projects:
• Richer experience for influencers
• More Passion and Creativity injected in branded
contents
• Variable Costs based on activation results
BUZZ
Standardized publishing kit
Reward: Payment
ROI: reach & visibility
ADVOCACY
Authentic, bottom up
content
Reward: Empowerment /
Experience / Growth /
Prizes
ROI : specific call to action
21. Set Up
• Strategy
• Adaptation
Modules
• Usage fee
• Moderation fee (if
required)
Variable fee
Pay per results:
• posts
• coupon
• Leads
Pricing
Model
22. About Us• YourBrand.Camp is an initiative powered by The
Talking Village S.r.L, the #ConsumerAgency for
Collaborative Marketing
• Since 2010, TTV has fostered a direct dialogue with
brands and corporations, implementing successful
conversational projects that range from insights
research, co-creation and innovation,
communication strategies and true storytelling
not for "targets" or "influencers“, but stakeholders
who want to build value.