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Business in
the Age of AI
▪ Futurist
▪ Strategy advisor
▪ Author
@rossdawson
Humans and machines
Organisations
Emergence
Leadership
Intelligence
Value
Strategy
Emergence
The birth of artificial intelligence
Soaring data
Source: Seagate/ IDC
Parallel processing
Source: Michael Nielsen, Yoshua Benglo, Ian Goodfellow, Aaron Courville
Algorithm sophistication
Explosion in investment
Source: Upfront Ventures VC Survey, January 2017
Intelligence
The language of artificial intelligence
Source: Gartner
The outcomes from data and analysis
Foundational AI
Supervised
Unsupervised
Reinforcement
Types of machine learning
Starting with supervised learning
Discovery with unsupervised learning
Getting better through reinforcement learning
Applying learning to new situations
A voracious appetite for data
Source: EasySolutions
Source: Electronic Frontier Foundation
Improving performance
Source: Electronic Frontier Foundation
Improving performance
Source: Electronic Frontier Foundation
Improving performance
Value
Source: Tractica
Impacting everything
Artificial Intelligence Revenue Share by Industry: 2025
Biometrics
Image recognition
Speech recognition
Fraud detection
Security scanning
Applications of AI
Process efficiency
Predictive
maintenance
Personalised
education
Ad and product
positioning
OptimisationPattern
recognition
Process
automation
Task and workflow
automation
Robotics
Machine operation
Vehicle operation
Automation
Approvals
Data insights
Decision support
Customer
recommendations
Decision
making
Conversational
agents
Emotion analytics
Article writing
Translation
Negotiation
Communication
From image recognition to customer value
Source: Neuromation.io
Preventative maintenance
Reviewing contracts
Source: LawGeex
Logistics optimisation
Energy efficiency
Replacing HR with AI
Customer service over messaging
Source: MasterCard
Emotionally engaging service
Shifting business models
Organisations
Expertise
Image: JoesSistah
Creativity
Image: ^rika^
Relationships
Source: AlphaBeta
Deconstructing jobs
Image: Faude
Redesigning work and organisations
Strategy
Image: chrisgj6
Paths to value in an AI world
Build a roadmap for the journey ahead
Establish governance for AI
Identify opportunistic applications
Design an ecosystem-based platform architecture
Develop your talent and capabilities
Aggregate data strategically
Reshape business models and organisations
Build a roadmap for the journey ahead
Establish governance for AI
Identify opportunistic applications
Design an ecosystem-based platform architecture
Develop your capabilities and talent pool
Aggregate data strategically
Reshape business models and organisations
Source: Evans, Center for Global Enterprise
Leadership
The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety
Source: The Lean Startup, Eric Ries
A culture of iteration
A race with no finish line
Organisations
Emergence
Leadership
Intelligence
Value
Strategy

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Keynote slides: Business in the Age of AI