Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 800 million active users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let you advertise your own web page or even your own Facebook page or event. Twitter and LinkedIn offer similar programs.
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
• Conduct usability testing to optimize customer activation
• Match metrics to business types
• Create a customer oriented culture and build a vibrant community
• Increase referrals among current customers and use social media graphs to increase virality
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
A detailed presentation on mobile app marketing, specific launch activities and user acquisition startegies, covering various aspects like campaign planning, Incent vs. non-incent, selecting networks, creative testing, buying models, programmatic buying for mobile, analytics & campaign measurement etc.
This was presented at NASSCOM Game Developers Conference - NGDC 2015 in Pune by Saptarshi Roy Chaudhury, VP Marketing, [x]cube LABS
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
• Conduct usability testing to optimize customer activation
• Match metrics to business types
• Create a customer oriented culture and build a vibrant community
• Increase referrals among current customers and use social media graphs to increase virality
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
A detailed presentation on mobile app marketing, specific launch activities and user acquisition startegies, covering various aspects like campaign planning, Incent vs. non-incent, selecting networks, creative testing, buying models, programmatic buying for mobile, analytics & campaign measurement etc.
This was presented at NASSCOM Game Developers Conference - NGDC 2015 in Pune by Saptarshi Roy Chaudhury, VP Marketing, [x]cube LABS
Optimize Workshop - Social Media & SEO Tactics for Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on tactics for integrating SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
Search retargeting is about increasing the relevancy and therefore the performance of the banner ads served to searchers.
Contact hello@thinknetplus.com to chat about SEM, SEO and more.
This presentation "Personal Branding for Photographers in Social Media" was presented by me at the Social Media in Photography event in Kolkata on 31st August, 2014. As the slide deck was created for a live presentation, there was a lot of narration that went into it which is missing here, however, the presentation by itself should give a fair idea on personal branding and how social media can be leveraged for personal branding, for photographer or even otherwise.
Connecting your Brand with Customers Using Digital Advertising PlatfomsCazarin Interactive
"Connecting your Brand with Customers Using Digital Advertising Platfoms" by Brad Heagle. Presented at Cazarin Interactive's 2nd annual Cazarinfest (2014).
www.cazarin.com
This presentation covers objectives of blogging, how to get traffic to blogs and how to make money from blogs. This was presented at Kolkata Bloggers Meet 2009, on 8th August, 2009.
Marketing Festival 2014 - Advanced performance marketing on FacebookRoihunter
Our Marketing Festival presentation that proved hopefully, that Facebook can be your performance channel, as good as Google is. Including some behind-the-scene info, hints for future development and more.
DreamWorth Solution is one of best Web marketing Company in Pune. We expertise in SEO which helps you to grow your business and website in World Wide Web.
Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today – content marketing and native advertising – yet the level of insight as to how consumers are responding to them is relatively low.
For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands.
The study was awarded the Best Practice Award 2015 of the German Society of Online Research.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
Optimize Workshop - Social Media & SEO Tactics for Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on tactics for integrating SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
Search retargeting is about increasing the relevancy and therefore the performance of the banner ads served to searchers.
Contact hello@thinknetplus.com to chat about SEM, SEO and more.
This presentation "Personal Branding for Photographers in Social Media" was presented by me at the Social Media in Photography event in Kolkata on 31st August, 2014. As the slide deck was created for a live presentation, there was a lot of narration that went into it which is missing here, however, the presentation by itself should give a fair idea on personal branding and how social media can be leveraged for personal branding, for photographer or even otherwise.
Connecting your Brand with Customers Using Digital Advertising PlatfomsCazarin Interactive
"Connecting your Brand with Customers Using Digital Advertising Platfoms" by Brad Heagle. Presented at Cazarin Interactive's 2nd annual Cazarinfest (2014).
www.cazarin.com
This presentation covers objectives of blogging, how to get traffic to blogs and how to make money from blogs. This was presented at Kolkata Bloggers Meet 2009, on 8th August, 2009.
Marketing Festival 2014 - Advanced performance marketing on FacebookRoihunter
Our Marketing Festival presentation that proved hopefully, that Facebook can be your performance channel, as good as Google is. Including some behind-the-scene info, hints for future development and more.
DreamWorth Solution is one of best Web marketing Company in Pune. We expertise in SEO which helps you to grow your business and website in World Wide Web.
Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today – content marketing and native advertising – yet the level of insight as to how consumers are responding to them is relatively low.
For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands.
The study was awarded the Best Practice Award 2015 of the German Society of Online Research.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
Brian Pasch discusses Social Media Advertising with the Google Wildfire in this webinar that was presented in September 2013. Learn how to leverage Facebook advertising and Polk data targeting to sell more cars.
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
Sustainability in Trucking Report - February 2021Jennifer Wong
In February 2021 Convoy surveyed 474 small and mid-sized trucking companies across the United States to collect a snapshot of sustainability in trucking. Survey participants include dispatchers for fleets and owner-operators. All the results are self reported by the participants.
Snapshot report - Sustainability in TruckingJennifer Wong
In August 2020 Convoy surveyed over 440 small and mid-sized trucking companies across the United States to collect a snapshot of sustainability in trucking. Survey participants include dispatchers for fleets and owner-operators. All the results are self reported by the participants. This report is data from over 31,787,562 miles driven in July.
We hosted a speaking series to bring together top CMO’s to hear how they are integrating and embracing new and changing technology platforms, defining marketing direction and to ultimately build deeper relationships with connected consumers.
How Under Armour and American Apparel Turn Users into CustomersJennifer Wong
Mobile commerce is growing 37 percent faster than traditional commerce, and the top 500 merchants report that 42 percent of all mobile sales come from mobile apps. If your company isn’t delivering a mobile experience that converts, you’re leaving money on the table and pushing consumers to mobile-optimized competitors.
Find out strategies to convert your mobile users into paying customers from Under Armour, American Apparel, and TUNE.
- Best practices for increasing conversions through your app or mobile site
- Tactics to create a personalized customer experience
Which analytics can be used to improve conversion rates
- Ways to create seamless consumer experience across channels and platforms
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
In this session we will take a fresh look at how businesses get their messages to their targets, we see a new philosophy driving marketing mix planning centered on mobile.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Multi-Touch Attribution Analytics - Mobile Acquisition Unlocked #GrowMAUJennifer Wong
Multi-touch attribution will empower you to build more epic advertising campaigns than ever before and make 2014 the year that mobile app advertising and attribution takes the world by storm.
App Store Optimization - Go Global or Go Home - #SMX East 2013Jennifer Wong
App Store Optimization (#smx #12C)
Although platforms like Apple’s App Store and Google Play are "closed" environments, content can and should be optimized to be more easily found. App store optimization requires traditional SEO and techniques that go beyond the usual web optimization processes. Panelists on this session describe the best ways to get your apps found by mobile and tablet users.
Maximizing Your Impact With Twitter Ads (#smx #11B)Jennifer Wong
Maximizing Your Impact With Twitter Ads (#smx #11B)
Twitter’s ad options are continuing to evolve, with mobile targeting and self-service ad opportunities as recent examples. In this session you’ll learn how the experts craft effective creative, select appropriate ad formats and targeting, and create landing pages that convert for Promoted Tweets, Promoted Accounts and Promoted Trends.
Email Marketing - How to Nurture Your House ListJennifer Wong
As a marketer, your house list is the most important thing in your life. This is a step-by-step framework to learn how to protect and grow it, and maximize profit with it.
Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
R2i-Optify: 5 New Inbound Marketing Services to Grow Your BusinessJennifer Wong
Eric Jones, VP Digital Marketing at R2integrated and Jennifer Wong, Marketing Manager at Optify unveil the five most important Inbound Marketing services you must offer to help you reach more buyers and generate more demand for your products and services.
In this webinar you will learn:
· Why your clients can’t afford to delay their Inbound Marketing efforts
· The 5 new Inbound Marketing services you should offer
· A framework for managing each of the new services profitably
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMX
1. Beyond Search: Leveraging Ads
on Facebook, Twitter & LinkedIn
Jennifer Wong
Marketing, HasOffers
SMX Toronto
Jennifer@hasoffers.com
@Jenerationy
/jenerationy
3. Organic vs. Paid Social Media:
Differences & Implications
• Goal: Community • Goal: optimize
Growth budget
• Time • Time + money
• Longer time to • Immediate results
see results • Greater reach
• More trustworthy • Targeted ads
• Higher quality
5. Paid Social Media Marketing Goals
BRANDING CUSTOMER
& AWARENESS ACQUISITION
6. Know Your Target Audience
Target Audience Small size company owner in North America looking
for a marketing software for their business
Pain Point Need to drive more demand, need to streamline
reporting, need more granular tracking capabilities
Solution Content includes overview, description, review and
testimonial, as well as demo or trial
Search Queries Marketing software, how to drive more leads, how
to acquire more customers
Hashtags #inbound, #content, #onlinemktg
Call-to-Action Free trial, purchase now, compare
products, download whitepaper
7. Plan, Set Up, and Execute Campaigns
KILLER OFFER
KILLER KILLER NEXT FUTURE
OFFER OFFER OFFER OFFERS
LANDING PAGE
Download Fill out Sign up
Request
the the for our
a Demo THANK YOU
Study Survey Webinar PAGE
THANK YOU
Sign up Click for a EMAIL
Purchase Enter
for Promo
newsletter Code Now Sweepstakes
EMAIL TEMPLATE
FOR SALES
9. Tips for Creating Killer Offers
• Use search keywords in
your copy
• Placement of link
• Ask a question
• Present a solution
• Address their pain points
• Include a picture or video
• Promote gated offer
• Minimize extra clicks
17. Promoted Trends
With Promoted Trends, users
see time-, context-, and
event-sensitive trends
promoted by advertisers
"Promoted."
Paid Promoted Trends appear at
the top of the Trending Topics
list on Twitter and are clearly
marked as "Promoted."
18. Self-Serve Ads
Ads consists of these elements:
• Headline (up to 25 characters of text)
• Description (up to 75 characters of
text)
• From: (your name or any company)
• Image: (50x50 pixel image)
• URL (website people visit once they
click on your ad)
*A text-only version of the ad may be
shown in locations such as the top of the
LinkedIn home page.
22. Promoted Tweets in Search
Promoted Tweets
are ordinary Tweets
that show up at the
top of relevant
search
Use Promoted Tweets in Search to reach
an audience interested in a specific topic
24. Device Targeting Experiment
• Promoted Tweets in Timeline
• 24 hour
Campaign Cost per Engagement Impression Engagement # of Leads Cost per
spend Engagement rate Count Lead
Targeting $640 $1.09 .85 69575 589 30 $21
iOS &
Android
Targeting $245 $1.49 .49 33590 165 15 $16
Desktop
Higher engagements and impressions when
target iO & Android devices
Lower cost per lead when targeting Desktop
25. Promoted Tweets in Timelines
Promoting Tweets to targeting
users in their timeline, at scale.
Use Promoted Tweets in Timelines to reach followers
who might have missed your organic Tweets and/or
users who share similar interests with your followers.
27. Followers Targeting Experiment
• Promoted Tweets in Timeline
• 24 hour
Campaign Cost per Engagement # of Leads Cost per # of Net Cost per
spend Engagement rate Lead New Leads New Lead
Targeting $830 $.76 .93 72 $11.52 52 $15.96
Followers
only
Targeting $745 $.83 .56 65 $11.46 57 $13.07
Users like
followers
only
Targeting users like followers only resulted in
more net new leads versus known contacts
31. Reporting Success – ROI
Lead Profile
683 leads
150 Agencies (22%), 536 Non Agency (78%)
88 Title contains ‘marketing’ or ‘digital’ (13%)
66 Bad Information (10%), 70 out of scope (10%)
Opportunities
Profile
• 15 Agency – 68%
• 7 Non Agency – 31%
Stage
• (2) at 100%, (4) at 80%, (7) at 25%, (3) at 20%, (21) at 10%, (3) at 0%
• Offers that contributed to opps: Build Your SEO Campaign in 15 Min (12), Build a Social Media
Campaign (13), Link Building (1), 5 Ways to Grow Your Agency Business (4), Site Redesign
Guide (4), T4B Guide (1), organic (1)
32. Checklist for Managing Campaigns
Strategy
Goals and baseline metrics
Content plan
Frequency
Set and manage budget
Track everything – but focus
on the metrics that matter
Test, test, test
Social nurturing
33. Beyond Search: Leveraging Ads
on Facebook, Twitter & LinkedIn
Jennifer Wong
Marketing, HasOffers
SMX Toronto
Jennifer@hasoffers.com
@Jenerationy
/jenerationy
Editor's Notes
It’s easy for marketers to become distracted by all the conversations on twitter and forget the main reason they using that channel, to drive demand. Similar to building a search persona to build your SEO campaigns, create a persona to learn about the Twitter audience that you want to reach. Target Audience – describe your perfect buyerSmall sized company in North America looking for a marketing software Understand Pain Points – How would your target customer articulate their need for your product in terms of keywords? What kinds of questions would they ask help for on Twitter?Need to drive more demand, need to streamline reporting, need more granular tracking capabilities Solution - Content includes overview, description, review and testimonial, as well as demo or trial Search Queries - Marketing software, how to drive more leads, how to acquire more customers Hashtags - #inbound, #content, #onlinemarketing, #leadgen, #webmktg Call-to-Action – Offer a call to action that compels the Twitter user to dive deeper into your conversion funnel. Free trial, purchase now, call for consultation, compare products, download a whitepaper
Layout your content plan for the campaigns to determine the offers and follow up.B2B and B2C examples of offers
1. Include call-to-actions in Tweets with a required form on the landing page for users to fill out.Whether you're promoting a new whitepaper, guide, ebook, promotion offer, coupon, or free trial; be sure to include a form on your landing page to convert the visitor from Twitter to a lead.promote gated content" since that's the only way they will generate leads and attribute them to Twitter.you should not promote just gated content. It might also be a good point to talk about ratios of tweets - 15% self promoting, 70% share content, 15% interactions.
1. Include call-to-actions in Tweets with a required form on the landing page for users to fill out.Whether you're promoting a new whitepaper, guide, ebook, promotion offer, coupon, or free trial; be sure to include a form on your landing page to convert the visitor from Twitter to a lead.
Use promoted accounts to build a following of your target audience. Blueprint of a Promoted AccountCharged on a cost per follower (CPF) basisShown in the Who to follow section – first positionShows a yellow or purple box “Promoted”Shows related people in your network that are following that accountShows the Twtitter AvatarShows the Twitter Name and UsernameYour account will be promoted in search results for related keywords and the “Who to follow” section of Twitter.
Everything you tweet organically will be seen by your potential buyers and when you run campaigns to your followers and users like your followers your Tweets are in front of the right peoplegetting more followers will help you establish a stronger presence, increase your reach, build your brand name and eventually generate more leads.
Best way to set up a promoted account campaignAdd relevant categories, add relevant users who are influencers of the interest“Include users like my followers” – if you have a followers base that is on target, check this box. If you don’t have the right followers base, don’t check this box. Specific what locations are important. International or local?Is your product/service gender bias or neutral?Set your campaign time period and bid.Once you set up targeting, you can see the summary of the campaign: estimated reach, interests, location, gender, bid
They are able to click on a Promoted Trend to view all Tweets containing the trending #hashtag or trend terms. They are also able to Tweet about the Promoted Trend by including the terms in their Tweets. Best practices:- There is one promoted trend ever 24 hrsOnly one advertiser can ‘book’ a promoted trend a day so you have to work with you Twitter rep to claim your day far in advanceYou can buy a trend for specific locations or globally. Be preapared to drop around 100K for a US promoted trend topicOn the plus side, promoted trends get about 50% engagement rate (when the typical is 1-5% and you don’t pay or each impression or engagement so it’s an effective national branding strategy
- Select keywords that are relevant to your offer – put them in “” if you want exact match, you can target @usernames as keywords- Pick specific locations where you do business- Choose which devices to display on – If you care about form completions choose desktop only so you don’t waste money on non conversions- Is your offer gender bias or neutral?- Choose what Tweet you want to promote
Monitor Twitter campaign on a daily basis and optimize campaigns to achieve highest performance levelsCheck your Twitter campaigns on a daily basis to make sure you are targeting the right keywords, location, and devices with the Tweets you are promoting. Also, adjust the bid accordingly using the suggested bid range that changes on a daily basis.Close the loop by Tweeting relevant follow up links to users who became a lead from TwitterIf you have the capability to track a lead that converted from Twitter from a specific Tweet, close the loop and reply back on Twitter with follow up content.