SlideShare a Scribd company logo
Opportunities
for Mutual
Value Creation
▪ Futurist
▪ Strategy advisor
▪ Author
@rossdawson
Where community began
Collective value and wisdom?
Technology and society
Enabling ecosystems
Future leadership
Collaborative value
Emerging opportunities
Post-capitalism
Technology
and society
Consistent exponential growth
We
expect
more
Immediacy
Image: Paul Downey
Efficiency
Machines teach themselves
Source: Electronic Frontier Foundation
Always getting better
Data from humans
Sustainability
Renewable technologies soar
Source: International Energy Agency / Bloomberg New Energy Finance
Experience
The next interface beyond smartphones
Enabling
ecosystems
Value is created across ecosystems
“Ranked by market value, 60 of the
world’s 100 largest corporations
earn at least half of their revenue
from platform markets”
- Prof. Thomas Eisenmann, Harvard Business School
enable
value-creating interactions
between
external
producers and consumers,
based on an
open infrastructure
and
governance structures
Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary
Platforms
The many layers of platforms
Technology standards
City-as-Platform
Company-as-Platform
Platform business models
Government-as-Platform
Social platforms
Technology platforms
Image: Microfinance in India
Building community
The rise of platform cooperatives
Communities decide
Image: USAA
Community experience
Incentives and collaboration
Source: Alex Cue, New York Times, Fortune
Choosing your platforms
Post-capitalism
Wealth Haves Have nots
Values Globalism Nationalism
Power Individuals Institutions
Openness Expansion Constraint
Health Potential Decline
Technology Embrace Disengage
Humanity Original Transhuman
Work Elites Insecurity
Forces of polarisation
Image: Marcu Ioachim
Source: Economic Policy Institute, US Bureau of Labor Statistics
Who gets the value?
Accounting for externalities
Transparency in capital allocation
New forms of income redistribution
Tapping our human potential
Collaborative
value
Design around shared values
Source: Institute for Strategy & Competitiveness at Harvard Business School
Healthier and safer customers
Knowledge and information
Learning and connection
Structures for mutual value
Emerging
opportunities
The most trusted and values-aligned
Source: Edelman Trust Barometer 2019
Catalysing communities
Source: The Lean Startup, Eric Ries
Open, iterative innovation
Source: Oliver Wyman
Owning the relationship
Shaping the post-capitalist world
Future
leadership
The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety
Transformation to tap the potential
Vision What world do we want to create? What might be
possible?
Foundations What institutions, business models, platforms and
systems will enable this vision? What is missing now?
Roadblocks What is blocking the potential? How can we take
away or bypass these blocks?
Paths What possible paths forward could allow us to reach our
vision? What is most feasible? What are milestones?
Collaboration What collaboration is needed between who? How
can we foster and enable that collaboration?
Action What action today can be taken? What action can you
take to enable the potential of the vision?
Creating the future together
Technology and society
Enabling ecosystems
Future leadership
Collaborative value
Emerging opportunities
Post-capitalism
Distinctive customer relationships
Efficiency
Relationship strength
Instore videoconference
Counter service
Customer visits
Kiosks
Presence
Chat
Online collaboration
Voice
Video conferencing
Human
connection
Interactive voice response
Chatbots
Video avatars
Voice agents
Automation

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