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Future of Crowdsourcing
Gaurav Mishra
gauravonomics.com | futurecrafting.com
@gauravonomics | @futurecrafting
gaurav@futurecrafting.com
Three Trends in Crowdsourcing
Three trends are defining the future of
crowdsourcing:

1.  Input: From asking community
members to create original
contributions to curating
contributions that already exist
elsewhere.
2.  Output: From searching for the best
contributions from community
members to synthesizing
contributions from community
members into something new.
3.  Focus: From crowdsourcing
content like ideas, designs or
software to crowdsourcing things
like money, products or services.
Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com
Creation!Curation!
Search! Synthesis!
OUTPUT"
INPUT"
Three Trends in Crowdsourcing
The two polarities on each of the three
axes have a unique relationship with
each other:

1.  Input: Ideally, create some original
content, then curate social web
content, then ask community to
create derivative content.
2.  Output: Ideally, synthesize
contributions into something new,
but also disproportionately reward
best contributions.
3.  Focus: Ideally, first crowdsource
content, ideas or software, then
crowdsource money, products or
services.
Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com
Creation!Curation!
Search! Synthesis!
OUTPUT"
INPUT"
Crowdsourcing Opportunity Space
As a result, the crowdsourcing
opportunity space has expanded. 

From:
1. Search + Creation + Content 

To:
2. Search + Curation + Content
3. Synthesis + Creation + Content
4. Synthesis + Curation + Content
5. Search + Creation + Things 
6. Search + Curation + Things
7. Synthesis + Creation + Things
8. Synthesis + Curation + Things


Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com
Creation!Curation!
Search! Synthesis!
OUTPUT"
INPUT"
1!
4!
6!
3!
2!
8!
7!5!
1. Crowdsourcing Contests
Running contests on niche community
platforms to select the best design,
video or solution from hundreds of
submissions.

Photo from grafixer on Flickr.

1!
Search"
Creation"
Content"
1. Crowdsourcing Contests
In 2007, Indica Xeta ran a
crowdsourcing contest to ask
consumers to shoot their own ad film
for the car brand. 

Screenshot from Indica Xeta Shootout.
1. Crowdsourcing Contests
In 2010, Dell India ran a crowdsourcing
contest to invite ideas to redesign,
reuse and recycle gadgets to make
them go green.
Screenshot from Dell Go Green.
2. Social Curation
Aggregating, organizing and sharing
content created by others to add
context, narrative and meaning to it.
Photo from peterhellberg on Flickr. 
2!
Search"
Curation"
Content"
2. Social Curation
The Olympics Athletes Hub curates the
social profiles of Olympics athletes, to
make it easy for fans to discover, follow
and engage with them.
Screenshot and video from Olympics Athletes Hub.
2. Social Curation
In China, NBA and Sina have created a
minisite to curate all the content and fan
interactions from all the NBA teams and
players on Sina Weibo.
Screenshot from NBA China.
3. Crowd Co-creation
Synthesizing community contributions
to co-create new artifacts including
books, movies, music, art, software,
products and solutions. 
. 
Photo from pochacco20 on Flickr.
3!
Synthesis"
Creation"
Content"
3. Crowd Co-creation
In 2011, Alpenliebe crowdsourced
151,000 kindness stories on a RenRen
app, compiled the most inspiring stories
in a Kindness Bible and printed 300,000
copies.
Screenshot and video from Alpenliebe Kindness Movement.
3. Crowd Co-creation
In 2012, Alpenliebe ran the 365 Days of
Positive Power campaign and created a
‘positive power’ infographic everyday to
inspire Chinese youth to engage in a
specific act of kindness everyday.
Screenshot and video from Alpenliebe Kindness Movement.
3. Crowd Co-creation
MSLGROUP synthesized a year’s worth
of insights from the 100+ planners on
MSLGROUP’s Insights Network into an
annual report on the ten frontiers for the
future of engagement.
3. Crowd Co-creation
OpenIDEO is an open innovation
platform that use innovation consulting
firm IDEO’s design thinking
methodology to create solutions for
social impact. 
Screenshot and video from OpenIDEO.
4. Collective Intelligence
Synthesizing search, social and sensor
data streams into insights about our
behaviors in relation to relevant others
to guide smarter actions. 
Photo from jodiejaye on Flickr. 
4!
Synthesis"
Curation"
Content"
4. Collective Intelligence
In 2009, Vote Report India, the first such
project on Ushahidi’s crowdmapping
platform, crowdsourced election
motoring for the Indian national
elections.
Screenshot from Vote Report India, built on Ushahidi.
4. Collective Intelligence
Screenshot and video from OPower. 
Opower helps people save energy and
reduce their electricity bills by
comparing their electricity consumption
with friends, neighbors and people like
themselves.
4. Collective Intelligence
Nike Plus enables people to track, share
and compare their activity levels
through a number of sensor enabled
devices, including the Nike Fuel band,
which converts all activity into fuel
points.
Screenshot and video from Nike Plus.
4. Collective Intelligence
Google Flu Trends uses aggregated
Google search data to estimate current
flu activity around the world in near real-
time.
Screenshot and video from Google Flu Trends.
5. Crowdsourced Manufacturing
Running contests on niche community
platforms to find the best product
designs from hundreds of submissions,
then tapping into the community to
build the products. 
Photo julia_manzerova on Flickr 
5!
Search"
Creation"
Things"
5. Crowdsourced Manufacturing
Volkswagen China created the People’s
Car project to crowdsource ideas for
the car of the future from Chinese
consumers, then created three concept
cars, based on these ideas.
Screenshot and video from Volkswagen.
6. Collaborative Consumption
Using technology and community to
enable people to share, sell, rent, swap,
barter and gift spaces, products,
services and experiences. 
Photo from seyyed_mostafa_zamani on Flickr. 
6!
Search"
Curation"
Things"
6. Collaborative Consumption
In China, Wow Sai helps crafters
showcase and sell products made by
them to craft enthusiasts.
Screenshot from Wow Sai
6. Collaborative Consumption
SkillShare has created a social learning
platform where people with professional
skills can offer online classes for a fees,
to others around the world. 
Screenshot and video from SkillShare.
6. Collaborative Consumption
Patagonia and eBay have partnered to
create the Common Threads initiative to
enable customers to sell their used
Patagonia clothes and gear to others on
eBay.
Screenshot and video from Patagonia + eBay Common Threads.
7. Makers Movement
Co-creating, remixing and making
physical products, often using open-
source hardware, 3D scanning and 3D
printing. 
Photo from ngmmemuda on Flickr. 
7!
Synthesis"
Creation"
Things"
7. Makers Movement
Maker Faire is a global network of
events for makers -- tech enthusiasts,
crafters, educators, tinkerers, hobbyists,
engineers, authors, artists, students,
and commercial exhibitors -- to show
what they have made and to share what
they have learned.
Screenshot and video from MakerFaire.
7. Makers Movement
Quirky co-designs products with its
community, produces and sells them,
and shares rewards with community
members based on their contributions.
8. Crowdfunding
Inspiring people to collectively fund
projects they are passionate about and
help bring them to life. 
Photo from p22earl on Flickr. 
8!
Synthesis"
Curation"
Things"
8. Crowdfunding
- Kickstarter uses the power of
community to fund creative projects:
everything from films, games, and
music to art, design, and technology. 
- Since its launch in 2009, more than 4.1
million people have pledged over $629
million, funding more than 42,000
creative projects. 
Screenshot and video from Kickstarter.
8. Crowdfunding
In China, Demo Hour enables Chinese
creative to pitch and get funding for
creative projects.
Screenshot from Demo Hour
Future of Crowdsourcing
Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com!
Creation!Curation!
Search! Synthesis!
OUTPUT"
INPUT"
4! Collective Intelligence!
6! Crowdfunding!
Collaborative Consumption!
3! Crowd Co-creation!
2!Social Curation!
1!Crowdsourcing Contests!
8!
Search + Creation + Content!
Search + Curation + Content!
Search + Curation + Things!
Synthesis + Curation + Content!
Synthesis + Curation + Things!
Synthesis + Creation + Content!
7!
Synthesis + Creation + Things!
Makers Movement!5!
Crowdsourced Manufacturing!
Search + Creation + Things!
Future of Crowdsourcing
Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com!
Creation!Curation!
Search! Synthesis!
OUTPUT"
INPUT"
4! Collective Intelligence!
6! Crowdfunding!
Collaborative Consumption!
3! Crowd Co-creation!
2!Social Curation!
1!Crowdsourcing Contests!
8!
Search + Creation + Content!
Search + Curation + Content!
Search + Curation + Things!
Synthesis + Curation + Content!
Synthesis + Curation + Things!
Synthesis + Creation + Content!
7!
Synthesis + Creation + Things!
Makers Movement!5!
+! +!
+!
+!
+!
+!
+! +!
+!
+!
+!
+!
+!
+!
+!
+!
+!
Crowdsourced Manufacturing!
Search + Creation + Things!
+!
+!
+!
Let’s Craft Better Futures!
Gaurav Mishra 
gauravonomics.com | futurecrafting.com
@gauravonomics | @futurecrafting
gaurav@futurecrafting.com

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Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things

  • 1. Future of Crowdsourcing Gaurav Mishra gauravonomics.com | futurecrafting.com @gauravonomics | @futurecrafting gaurav@futurecrafting.com
  • 2. Three Trends in Crowdsourcing Three trends are defining the future of crowdsourcing: 1.  Input: From asking community members to create original contributions to curating contributions that already exist elsewhere. 2.  Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new. 3.  Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services. Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com Creation!Curation! Search! Synthesis! OUTPUT" INPUT"
  • 3. Three Trends in Crowdsourcing The two polarities on each of the three axes have a unique relationship with each other: 1.  Input: Ideally, create some original content, then curate social web content, then ask community to create derivative content. 2.  Output: Ideally, synthesize contributions into something new, but also disproportionately reward best contributions. 3.  Focus: Ideally, first crowdsource content, ideas or software, then crowdsource money, products or services. Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com Creation!Curation! Search! Synthesis! OUTPUT" INPUT"
  • 4. Crowdsourcing Opportunity Space As a result, the crowdsourcing opportunity space has expanded. From: 1. Search + Creation + Content To: 2. Search + Curation + Content 3. Synthesis + Creation + Content 4. Synthesis + Curation + Content 5. Search + Creation + Things 6. Search + Curation + Things 7. Synthesis + Creation + Things 8. Synthesis + Curation + Things Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com Creation!Curation! Search! Synthesis! OUTPUT" INPUT" 1! 4! 6! 3! 2! 8! 7!5!
  • 5. 1. Crowdsourcing Contests Running contests on niche community platforms to select the best design, video or solution from hundreds of submissions. Photo from grafixer on Flickr. 1! Search" Creation" Content"
  • 6. 1. Crowdsourcing Contests In 2007, Indica Xeta ran a crowdsourcing contest to ask consumers to shoot their own ad film for the car brand. Screenshot from Indica Xeta Shootout.
  • 7. 1. Crowdsourcing Contests In 2010, Dell India ran a crowdsourcing contest to invite ideas to redesign, reuse and recycle gadgets to make them go green. Screenshot from Dell Go Green.
  • 8. 2. Social Curation Aggregating, organizing and sharing content created by others to add context, narrative and meaning to it. Photo from peterhellberg on Flickr. 2! Search" Curation" Content"
  • 9. 2. Social Curation The Olympics Athletes Hub curates the social profiles of Olympics athletes, to make it easy for fans to discover, follow and engage with them. Screenshot and video from Olympics Athletes Hub.
  • 10. 2. Social Curation In China, NBA and Sina have created a minisite to curate all the content and fan interactions from all the NBA teams and players on Sina Weibo. Screenshot from NBA China.
  • 11. 3. Crowd Co-creation Synthesizing community contributions to co-create new artifacts including books, movies, music, art, software, products and solutions. . Photo from pochacco20 on Flickr. 3! Synthesis" Creation" Content"
  • 12. 3. Crowd Co-creation In 2011, Alpenliebe crowdsourced 151,000 kindness stories on a RenRen app, compiled the most inspiring stories in a Kindness Bible and printed 300,000 copies. Screenshot and video from Alpenliebe Kindness Movement.
  • 13. 3. Crowd Co-creation In 2012, Alpenliebe ran the 365 Days of Positive Power campaign and created a ‘positive power’ infographic everyday to inspire Chinese youth to engage in a specific act of kindness everyday. Screenshot and video from Alpenliebe Kindness Movement.
  • 14. 3. Crowd Co-creation MSLGROUP synthesized a year’s worth of insights from the 100+ planners on MSLGROUP’s Insights Network into an annual report on the ten frontiers for the future of engagement.
  • 15. 3. Crowd Co-creation OpenIDEO is an open innovation platform that use innovation consulting firm IDEO’s design thinking methodology to create solutions for social impact. Screenshot and video from OpenIDEO.
  • 16. 4. Collective Intelligence Synthesizing search, social and sensor data streams into insights about our behaviors in relation to relevant others to guide smarter actions. Photo from jodiejaye on Flickr. 4! Synthesis" Curation" Content"
  • 17. 4. Collective Intelligence In 2009, Vote Report India, the first such project on Ushahidi’s crowdmapping platform, crowdsourced election motoring for the Indian national elections. Screenshot from Vote Report India, built on Ushahidi.
  • 18. 4. Collective Intelligence Screenshot and video from OPower. Opower helps people save energy and reduce their electricity bills by comparing their electricity consumption with friends, neighbors and people like themselves.
  • 19. 4. Collective Intelligence Nike Plus enables people to track, share and compare their activity levels through a number of sensor enabled devices, including the Nike Fuel band, which converts all activity into fuel points. Screenshot and video from Nike Plus.
  • 20. 4. Collective Intelligence Google Flu Trends uses aggregated Google search data to estimate current flu activity around the world in near real- time. Screenshot and video from Google Flu Trends.
  • 21. 5. Crowdsourced Manufacturing Running contests on niche community platforms to find the best product designs from hundreds of submissions, then tapping into the community to build the products. Photo julia_manzerova on Flickr 5! Search" Creation" Things"
  • 22. 5. Crowdsourced Manufacturing Volkswagen China created the People’s Car project to crowdsource ideas for the car of the future from Chinese consumers, then created three concept cars, based on these ideas. Screenshot and video from Volkswagen.
  • 23. 6. Collaborative Consumption Using technology and community to enable people to share, sell, rent, swap, barter and gift spaces, products, services and experiences. Photo from seyyed_mostafa_zamani on Flickr. 6! Search" Curation" Things"
  • 24. 6. Collaborative Consumption In China, Wow Sai helps crafters showcase and sell products made by them to craft enthusiasts. Screenshot from Wow Sai
  • 25. 6. Collaborative Consumption SkillShare has created a social learning platform where people with professional skills can offer online classes for a fees, to others around the world. Screenshot and video from SkillShare.
  • 26. 6. Collaborative Consumption Patagonia and eBay have partnered to create the Common Threads initiative to enable customers to sell their used Patagonia clothes and gear to others on eBay. Screenshot and video from Patagonia + eBay Common Threads.
  • 27. 7. Makers Movement Co-creating, remixing and making physical products, often using open- source hardware, 3D scanning and 3D printing. Photo from ngmmemuda on Flickr. 7! Synthesis" Creation" Things"
  • 28. 7. Makers Movement Maker Faire is a global network of events for makers -- tech enthusiasts, crafters, educators, tinkerers, hobbyists, engineers, authors, artists, students, and commercial exhibitors -- to show what they have made and to share what they have learned. Screenshot and video from MakerFaire.
  • 29. 7. Makers Movement Quirky co-designs products with its community, produces and sells them, and shares rewards with community members based on their contributions.
  • 30. 8. Crowdfunding Inspiring people to collectively fund projects they are passionate about and help bring them to life. Photo from p22earl on Flickr. 8! Synthesis" Curation" Things"
  • 31. 8. Crowdfunding - Kickstarter uses the power of community to fund creative projects: everything from films, games, and music to art, design, and technology. - Since its launch in 2009, more than 4.1 million people have pledged over $629 million, funding more than 42,000 creative projects. Screenshot and video from Kickstarter.
  • 32. 8. Crowdfunding In China, Demo Hour enables Chinese creative to pitch and get funding for creative projects. Screenshot from Demo Hour
  • 33. Future of Crowdsourcing Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com! Creation!Curation! Search! Synthesis! OUTPUT" INPUT" 4! Collective Intelligence! 6! Crowdfunding! Collaborative Consumption! 3! Crowd Co-creation! 2!Social Curation! 1!Crowdsourcing Contests! 8! Search + Creation + Content! Search + Curation + Content! Search + Curation + Things! Synthesis + Curation + Content! Synthesis + Curation + Things! Synthesis + Creation + Content! 7! Synthesis + Creation + Things! Makers Movement!5! Crowdsourced Manufacturing! Search + Creation + Things!
  • 34. Future of Crowdsourcing Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com! Creation!Curation! Search! Synthesis! OUTPUT" INPUT" 4! Collective Intelligence! 6! Crowdfunding! Collaborative Consumption! 3! Crowd Co-creation! 2!Social Curation! 1!Crowdsourcing Contests! 8! Search + Creation + Content! Search + Curation + Content! Search + Curation + Things! Synthesis + Curation + Content! Synthesis + Curation + Things! Synthesis + Creation + Content! 7! Synthesis + Creation + Things! Makers Movement!5! +! +! +! +! +! +! +! +! +! +! +! +! +! +! +! +! +! Crowdsourced Manufacturing! Search + Creation + Things! +! +! +!
  • 35. Let’s Craft Better Futures! Gaurav Mishra gauravonomics.com | futurecrafting.com @gauravonomics | @futurecrafting gaurav@futurecrafting.com