We've made great progress in learning how to visualize data, yet a gap still remains between the data experts and the data consumers who might take action on the data. This presentation, shared at the Nashville Analytics Summit, explains how we can bring people into the process of communicating data and guide them to informed actions.

1. Zach Gemignani
CEO, Juice Analytics @zachgemignani
Christian Oliver
VP, HealthStream @Oliverc2001
Beyond Data Visualization
What’s next in communicating with data?

2. Data
Action
http://planetoddity.com/most-dangerous-rope-
bridge-in-the-world-husaini-hanging-bridge/

3. “[Business Intelligence] is the ability to apprehend the
interrelationships of presented facts in such a way as to
guide action towards a desired goal.”
~ Hans Peter Luhn

4. The stakes are high

6. Progress in visualizations skills

7. Attractive, interactive, and Tufte-compliant is not enough

8. Vocabulary & syntax :: Visualizations
Logical flows :: “Data storytelling”
Changing minds :: ?

10. Data expertsData consumers

11. Data consumers
Busy with their job
Afraid of the new
Non-analytical, non-technical
Stop giving me
something new to
learn!
How is your data
going to help me?

12. Data experts
Don’t speak the audience’s language
Focused on analysis, not communication
I’ve done the
work; why do I have
to do more?
Isn’t it obvious
what the data is
saying?

13. A People-first approach to communicating data.

14. less more

15. Purposeful
General
Collaborating
Telling
Impact
Data points

16. Purposeful
General
Cater to why they
will care.

17. Purposeful

18. Visual analytics walkaboutGeneral

20. iOS applications
Purposeful

21. Give the data a job.

22. Collaborating
Telling
Who can
contribute value?

23. Telling

24. Slack
Minecraft
Collaborating

25. Collaborating

26. Soft data
Hard data
Data
Information
Knowledge
Wisdom
}
}

27. Meaningful data has meaningful people behind it.

28. Impact
Data points
Cater to how
they work.

29. https://vine.co/v/enhjKXxjPrT

30. “The goal that proved to be the game winner for Belgium was scored in extra time by Romelu Lukaku, who was free as he ran up the center of
the field and converted a pass from Kevin De Bruyne.”~NYT
Record-Setting Effort by Howard, but Belgium Ousts U.S.

31. Data points
50 slides and growing

32. Impact

33. Present data that mirrors how people work
— in sequence with key actions.

34. External data
consumers
Internal data
consumers
Data experts
Data
Push data to
the edges
How can they act on it?
Why should they care?
Who can make us smarter?

35. Build that bridge!
1. Visuals are only the beginning
2. Understand your audience’s job
3. Guide them to informed action

36. What will you create?
Zach Gemignani
CEO, Juice Analytics @zachgemignani
Christian Oliver
VP, HealthStream @Oliverc2001