[Webinar] Content Marketing Results- Essential Strategies for Getting the Most out of Your Content

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Joe Pulizzi, founder of the Content Marketing Institute and co-author of "Managing Content Marketing" and "Get Content, Get Customers," discusses the latest customer acquisition and retention methods. During this one-hour webinar, Joe reviews essential strategies that can lift your content marketing program to the next level.

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[Webinar] Content Marketing Results- Essential Strategies for Getting the Most out of Your Content

  1. 1. Content Marketing Results 10 Strategies for Getting the Most Out of Your ContentFeatured Speaker Host & Moderator Joe Pulizzi Tim AshContent Marketing Institute SiteTuners @juntajoe @tim_ash Copyright © 2011 - All Rights Reserved.
  2. 2. About Joe• Content marketing evangelist• Founded Content Marketing Institute• Co-author, Get Content Get Customers and Managing Content Marketing Copyright © 2011, SiteTuners.com - All Rights Reserved.
  3. 3. @juntajoe Essential ContentMarketing StrategiesJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
  4. 4. @juntajoe TODAY’S AGENDA• Move Fast – 80 Slides in 45 Minutes!• Brief History of Content Marketing• The Latest Research• The Problem with “What?”• Essential activities that Separate the Good from the Great in Content Marketing
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  11. 11. @juntajoe Search EngineSocial Media Optimization STORYTELLING Lead Generation
  12. 12. @juntajoeExample of trying…
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  16. 16. @juntajoeI see the future and it is ____________
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  22. 22. @juntajoeRed Bull – The Media Co.
  23. 23. @juntajoeShow Me the Research!
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  28. 28. @juntajoe54%Increasing
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  30. 30. @juntajoe Why Are We Here? Just 36% believe theircontent marketing is effective
  31. 31. @juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Content that Engages
  32. 32. @juntajoeTHE PROBLEM WITHWHAT?
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  37. 37. @juntajoeWHY?
  38. 38. @juntajoe Search EngineSocial Media Optimization Content Marketing Mission Lead Generation
  39. 39. @juntajoeWhy?
  40. 40. @juntajoe ContentMarketing Trends & Essentials
  41. 41. @juntajoeThe Niche, Non-Sales Content Platform
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  48. 48. @juntajoeStory Explosion
  49. 49. @juntajoeThe Kelly Situation:Product: Complex workforce solutionsTarget: Largest 5,000 companies globallyDeal Size: $50m - $2bnKey Buyer Titles: HR, Procurement, Operations, C-SuiteAve Time to Close: 12-24 months
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  51. 51. @juntajoeHighly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year.
  52. 52. @juntajoeThe Chief Storyteller
  53. 53. @juntajoeThe Content Marketing TeamTypical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators
  54. 54. @juntajoe Social MediaPublic Relations Marketing Email Mobile Search
  55. 55. @juntajoeExample…. Todd Wheatland VP of Thought Leadership Kelly Services
  56. 56. @juntajoeExample… Rob Yoegel Content Marketing Director Monetate
  57. 57. @juntajoeLeveraging Employees in Content Creation
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  63. 63. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
  64. 64. @juntajoeBuilding Content Expertise through Community
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  70. 70. @juntajoeA Rising Tide Lifts All Ships
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  72. 72. @juntajoeDefine Your Hit List of Influencers
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  79. 79. @juntajoe.COM Email Webinars Magazine Paid Content Paid Events
  80. 80. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
  81. 81. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH
  82. 82. Save $150 off Conversion Conference April 15-16 Other 2013 shows Chicago – June 11-13 San Francisco Boston – Sept 30-Oct 1 Dusseldorf – November Use promo code JOES10 London – November Copyright © 2011 - All Rights Reserved.

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