Big Thanks to Marketing 2.0 Bootcamp Sponsors: Trada Inc. Swaglove Silicon Flatirons Dean Callan & Co. SendGrid Check out Trada Reviews here: http://www.trada.com/trada-reviews/

2. WELCOME! Wireless Network: Wireless Password: Twitter: #MMBC

4. Brad Bernthal – CU, Silicon Flatirons Laura Kornish – CU, Deming Center Bill Quinn – Trada, Content Master Anna Sawyer – Trada, Live Streaming Auteur Patty Baragar – Trada, Organizational Genius Jason Nickel – Graphic Design (jasonnickel.com) Brittany Lincoln – CU Liaising Andy O’Dower – Beyond Credentials, Intern Fairing Beth Hartman – CU, Silicon Flatirons Stephanie Henderson – Website (stephaniehenderson.com)

6. Reading Lists Optimizer Tests T-Shirts

7. Intern Fair Free! Wed, 7:30pm, Feb 9th (right outside the door)

8. Basics 5:00-5:15 Drinks and Mingle 5:15-5:45 Presentation (Q&A) 5:45-6:15 Presentation (Q&A) (break) 6:30-7:00 Presentation (Q&A) 7:00-7:30 Panel (Q&A) 7:30+ Food and Mingle

9. Let’s Do This…

10. “Half the money I spend on advertising is wasted; the trouble is I don't know which half” - John Wanamaker

11. Marketing is not an ART, it’s a SCIENCE

12. “Those that have data get a seat at the table.” - Bill Quinn, VP Marketing, Trada

13. Your Most Basic Metric: CPA

14. Example Calc – Top Down Avg Sale: $100 COGS: $70 Profit Margin: $10 (10%) S&M Cost: $20

15. Example Calc (PPC) – Bottoms Up 100 clicks, $1/click 1% conversion rate $100 CPA, uh oh!

16. What About CPA for Lead Generation?