Advertising, Exhibit, Branding & Social Media strategy
Integrated Marketing Solutions to present your story, engage your customers and prospects, sell your products, and grow your business.
Over the years, under the leadership and creative drive of Nathan Richie we've worked with a broad range of local, regional and national companies and institutions all around the country. These include both B2B, B2C, manufacturers, service, not-for-profit and government organizations.
Our work encompasses an impressive range of tailor made, ready-to-use sales tools; print collateral, trade show exhibits, traditional and social media campaigns.
Top 10 marketing quotes from industry leadersKeith Kakadia
Marketing quotes from:
Seth Godin
Howard Schultz
David Packard
David Ogilvy
Leo Burnett
Jef I. Richards
Dave Ramsey
Sue Naegle
Peter Drucker
Keith Kakadia
Why Every Social Media Campaign Deserves A Brainstorm SessionKaitlyn Study
We know you might be busy with getting the kids to school, checking your email, making sure your customers are happy, and handling the day-to-day tasks for your local business. You don’t think you have time for a social media campaign. But trust us, you do!
Kathrin Kohler outsourcing social media management means handing over the metaphorical keys to your social media accounts to a third party social media management company.
Top 10 marketing quotes from industry leadersKeith Kakadia
Marketing quotes from:
Seth Godin
Howard Schultz
David Packard
David Ogilvy
Leo Burnett
Jef I. Richards
Dave Ramsey
Sue Naegle
Peter Drucker
Keith Kakadia
Why Every Social Media Campaign Deserves A Brainstorm SessionKaitlyn Study
We know you might be busy with getting the kids to school, checking your email, making sure your customers are happy, and handling the day-to-day tasks for your local business. You don’t think you have time for a social media campaign. But trust us, you do!
Kathrin Kohler outsourcing social media management means handing over the metaphorical keys to your social media accounts to a third party social media management company.
Social Media can be confusion to those who don\'t have time to understand it. Trust NLC Social Media to understand it for you and build lively, engaging, effective social media campaigns for your business.
Blog, Post, & Publish: Content Marketing for Recruiters | Talent Connect Vega...LinkedIn Talent Solutions
As talent acquisition and marketing become more and more blended, what key content marketing tricks do you need to succeed? Learn effective tactics and techniques that will help you begin publishing your own content to engage candidates and drive recruiting results.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Global Financial Solutions Asia Professional tips provider. There is no doubt that lead generation can make or break an enterprise. A business won't go very far unless you generate leads. This article will discuss tips and methods to improving your ability to generate leads and hopefully, increasing your selling power. When you master the art of generating leads, you can speed up the pace of your path to success.
Knowing What Success Looks Like On Social & How To Measure It Effectively - A...Organic
Andy Sitta, Social Media Consultant at Organic looks at how to know what success looks like in social media campaigns and how to measure it effectively.
PR Network: managing expectation of senior management, 13 November 2014CharityComms
Katie Randerson, head of communications, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
germination is a socially conscious communications agency based in London. Events, film, online and communications consultancy. This gives you an insight into how we work.
In 2016, Don’t underestimate the power of DIGITAL MARKETING!Sonia Specialist
As we have stepped in 2016, let me start by reiterating a well-known fact that “We are living in a DIGITAL ERA!” And, any business doesn’t realize this as of now, may have to lag behind, it may sound harsh but it’s a reality.
In order to achieve anything in business, you need to have a plan, or strategy, and follow that plan through to the end. No matter what you are trying to accomplish, you need to have a plan to guide you.
Blake Hutchison's (Luxury Escapes) keynote presentation at Mumbrella's Travel...Ruperta Daher
Blake Hutchison, GM at Luxury Escapes, presented on The Marketing Journey of Australia's Biggest Advertiser at Mumbrella's Travel Marketing Summit 2017
Marc Nathan - Houston Technology Center Blogging For BusinessMarc Nathan
Introductory Presentation about using Social Media for business purposes. Followed by excellent presentations from Kelsey Ruger, Steve Latham and Katie Laird
Social Media can be confusion to those who don\'t have time to understand it. Trust NLC Social Media to understand it for you and build lively, engaging, effective social media campaigns for your business.
Blog, Post, & Publish: Content Marketing for Recruiters | Talent Connect Vega...LinkedIn Talent Solutions
As talent acquisition and marketing become more and more blended, what key content marketing tricks do you need to succeed? Learn effective tactics and techniques that will help you begin publishing your own content to engage candidates and drive recruiting results.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Global Financial Solutions Asia Professional tips provider. There is no doubt that lead generation can make or break an enterprise. A business won't go very far unless you generate leads. This article will discuss tips and methods to improving your ability to generate leads and hopefully, increasing your selling power. When you master the art of generating leads, you can speed up the pace of your path to success.
Knowing What Success Looks Like On Social & How To Measure It Effectively - A...Organic
Andy Sitta, Social Media Consultant at Organic looks at how to know what success looks like in social media campaigns and how to measure it effectively.
PR Network: managing expectation of senior management, 13 November 2014CharityComms
Katie Randerson, head of communications, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
germination is a socially conscious communications agency based in London. Events, film, online and communications consultancy. This gives you an insight into how we work.
In 2016, Don’t underestimate the power of DIGITAL MARKETING!Sonia Specialist
As we have stepped in 2016, let me start by reiterating a well-known fact that “We are living in a DIGITAL ERA!” And, any business doesn’t realize this as of now, may have to lag behind, it may sound harsh but it’s a reality.
In order to achieve anything in business, you need to have a plan, or strategy, and follow that plan through to the end. No matter what you are trying to accomplish, you need to have a plan to guide you.
Blake Hutchison's (Luxury Escapes) keynote presentation at Mumbrella's Travel...Ruperta Daher
Blake Hutchison, GM at Luxury Escapes, presented on The Marketing Journey of Australia's Biggest Advertiser at Mumbrella's Travel Marketing Summit 2017
Marc Nathan - Houston Technology Center Blogging For BusinessMarc Nathan
Introductory Presentation about using Social Media for business purposes. Followed by excellent presentations from Kelsey Ruger, Steve Latham and Katie Laird
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
As a social media agency our focus is a little different than most. We help organizations to effectively socialize by equipping them to profit and prosper using social media.
Organizations striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad.
Our mission is to help you effectively integrate and profit from social media by fully equipping your organization with the tools and the know-how for social media engagement and success.
Our vision: is to become THE Industry thought leaders in helping companies and communities become socialized.
The Socialized! methodologies are based upon Shane Gibson’s no-nonsense process on getting Sociable! from his two books Sociable! How Social Media is Turning Sales and Marketing Up-side Down and Guerrilla Social Media Marketing co-authored with Stephen Jagger and Jay Conrad Levinson respectively.
dooley media is a Cincinnati-based agency whose purpose is to ignite positive word of mouth about clients' brands. We specialize in social media strategy development, execution, measurement and education. Whether you’re just getting started with social media or in need of improvement, dooley media will apply a customized, strategic framework to keep you ahead of the game. Our goal is to take what you already do well and bring it online into shareable platforms that extend the reach and impact of your brand.
Reaching your ideal customers takes knowing who they are, where they are, and meeting them at the right time on the social channels of their choice. Just as they’re moving through life, your content must resonate and evolve with them to capture their attention. Think of it like getting together with close friends. You know what they like to do, where they want to go, what days and times work for their schedule, and whether text or email is the best way to make plans with them. Understanding all this is what it takes to create and nurture a healthy friendship or client-customer relationship.
Let’s get together on this live webinar with our panel. To help you get to know your audience, we’ll talk about:
· Challenges and best practices to researching your buyer personas
· Tools and techniques to attract the right customers
· Transforming your ideal visitors to leads
· Converting leads to customers
· Nurturing lasting customers
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
This Relationship and Information Series for Entrepreneurs session reviews common objectives, strategies and tactics for social media marketing. Learn how to effectively utilize social media channels to enhance your marketing and meet business goals.
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
From Wall Street to Love Street workshop at IstanbulThe Socializers
Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 8, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10. BUSINESS
Marketing and Media Professional
Sales, Business Development, and Key Account Management
Project, Operations, and Vendor Management
Entrepreneur-Minded
Leadership
CREATIVE
Promotions & Marketing
Traditionally Rooted, Emerging, and Trend AwareTraditionally Rooted, Emerging, and Trend Aware
Outstanding Speaking & Presentation Skills
Remove “the box” approach
Highly Sought Industry Thought Leader
11. Laura Miller, Compliance Specialist, SolutionStart
“I can not speak highly enough of the work that Nathan provided for my company. We
recently rebranded all of our marketing materials, and Nathan was able to run with our text
and return to us exactly what we needed. We have since returned to him twice for additional
projects. His expertise in all things marketing only helped to make him our new ‘go-to’.”
John Gaither, VP Product Development & Marketing, Feetures! Performance Socks
“Nathan has a keen understanding of social media dynamics, and did an excellent job of
customizing a marketing plan that made sense for our brand. He is certainly an expert in the
field of social media marketing, and was able to meet our expectations by delivering
tangible results.”
Chris Harrington, Technology Director, Luquire George Andrews
“Ask me who I’d put on my short-list for social media evangelism and Nathan would make
the list without a second thought. Nathan has long been an activist for new and socialthe list without a second thought. Nathan has long been an activist for new and social
media. He has taken his experience in communications and has become one of Charlotte’s
most well known. As the lead chair for the Charlotte Social Media Club, Nathan has brought
leadership, experience and organization to the group. He has led meetings, organized talks,
and has moderated panel. His leadership has helped to grow the social media club to a
viable monthly networking group. I’ve worked with Nathan and he’s an asset for any
organization.”
Brandon Uttley, Social Media Product Developer, Sales Performance International
“Nathan is an innovative marketing professional who combines years of knowledge of
“traditional” communications vehicles along with hands-on expertise with emerging media.
He gets it, and he knows how to make the most out of your marketing investment.”
FANSFANS
12. Email: NRichie@NRcreative.com
Web: NRcreative.com
NATHANNATHANRICHIERICHIE
Web: NRcreative.com
LinkedIn: Linkedin.com/in/NRichie
Twitter: @NathanRichie
Facebook: Facebook.com/NRcreative
* This slide presentation is proprietary information intended for the private use of NR Creative Group’s
clients and prospective audiences. Any other use of this presentation or its pictures, descriptions, coined
phrases without NR Creative’s consent, is prohibited.