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@juntajoe


    The Content Marketing Revolution:
Trends and Tips for Content Marketing Success
 Presenter: Joe Pulizzi (@juntajoe)
 Founder, Content Marketing Institute and
 Content Marketing World

 Co-Author, Get Content Get Customers
 and Managing Content Marketing


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@juntajoe




         TODAY’S AGENDA
•   Move Fast – 60+ Slides in 35 Minutes!
•   Brief History of Content Marketing
•   The Latest B2B Research
•   The Problem with “What?”
•   Content Marketing Tips & Trends (attract)
@juntajoe
Content Marketing Tips and Trends - Funnel 2012 Australia - Pulizzi
@juntajoe
@juntajoe
@juntajoe
@juntajoe




                        Search Engine
Social Media             Optimization
          STORYTELLING


             Lead
           Generation
@juntajoe




Example of
 trying…
@juntajoe
@juntajoe
@juntajoe
@juntajoe




I see the future
    and it is
 ____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe


Red Bull – The Media Co.
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Sponsored by
@juntajoe
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@juntajoe
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@juntajoe




54%
Increasing
@juntajoe




 Why Are We Here?
   Just 36% believe their
content marketing is effective
@juntajoe




Our Biggest Content
Marketing Challenge
• Producing Enough Content
• Producing the Kind of Content
  that Engages
@juntajoe




THE PROBLEM WITH


WHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe




   WHY?
Tell a Different Story, Not
      the Same Story
  Incrementally Better
@juntajoe




                        Search Engine
Social Media             Optimization

               Why?
             Lead
           Generation
@juntajoe


Why?
@juntajoe




    Content
Marketing Trends
@juntajoe




The Niche, Non-Sales
  Content Platform
         &
  A Clear Mission
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe




The Chief Storyteller
@juntajoe



The Content Marketing Team
Typical roles within your existing team…

                       Chief Content
                          Officer


      Managing                               Chief
                          Content
       Editors                             Listening
                         Producers
                                            Officers


                          Content
                          Creators
@juntajoe




 Social Media
Public Relations
  Marketing
     Email
    Mobile
    Search
@juntajoe




Example….

            Todd Wheatland
            VP of Thought Leadership
            Kelly Services
@juntajoe




Leveraging Employees
 in Content Creation
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
        AWARENESS
             SEO
   PUBLIC RELATIONS

     NURTURING

        EMAIL
LEAD NURTURING




        CRM / SOCIAL
   LOYALTY PROGRAM


    CUSTOMER EVENTS
@juntajoe
        AWARENESS
             SEO
   PUBLIC RELATIONS

     NURTURING

        EMAIL
LEAD NURTURING




        CRM / SOCIAL
    LOYALTY PROGRAM


    CUSTOMER EVENTS
@juntajoe




Building Content Expertise
   through Community
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe




A Rising Tide Lifts All Ships
@juntajoe
@juntajoe




Define Your Hit List of Influencers
@juntajoe
@juntajoe


       Both Bricks & Feathers
• Use Feathers to Promote Bricks
@juntajoe
@juntajoe
@juntajoe
@juntajoe
.COM            Email   Webinars
                                      Magazine




                                   Paid Content
  Paid Events
@juntajoe




 Get Uncomfortable:
  If you don’t feel like
you are going to run off
 the road, you are not
  driving fast enough.

                           http://taylordowns.com
@juntajoe




•   4-5-6 March 2013
•   Sheraton On the Park, Sydney
•   http://sydney.contentmarketingworld.com
•   CODE: GOTOWEBINAR for 100 AUD Discount
@juntajoe




                        Joe Pulizzi
    joe@contentinstitute.com • @juntajoe on Twitter




Week of Sept. 9, 2013
 CLEVELAND, OH
@juntajoe

                Thank you for attending
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Editor's Notes

  1. Good afternoon and welcome to Today’s Free Business WebinarThe Content Marketing Revolution: Trends and Tips for Content Marketing SuccessBrought to you by Citrix GoToWebinarContent Marketing is all the rage, but there is still a lot of confusion around the practice of this growing area. Learning what B2B marketers are doing (and not doing) regarding content marketing is imperative to understanding how to make content marketing work.In todays webinar, we will learn, The latest on the state of content marketing• Content marketing best practices and case studies &• Ideas to implement to make your content marketing program a success
  2. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  3. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  4. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  5. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  6. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.