Find out why EasyAsk is the next step in the evolution of search. We deliver the best User Experience for eCommerce with more intelligent, intuitive search functionality, based on an advanced semantic Natural Language model combined with voice recognition in an easy-to-use Command Studio to make a merchandisers life easier.

1. The Disruptive Force in Mobile Commerce Search

2. Company Confidential and Proprietary2
Best in Class Natural Language Search
 Leading independent eCommerce search solution, ranked
number 4, by Internet RetailerⓇ
 Chosen by over 400 preeminent e-retail leaders
 Intelligent search lets shoppers simply ask for what they
need in their own words and get the results they want

3. Company Confidential and Proprietary
Why You Should Invest in EasyAsk
 Mobile eCommerce is growing exponentially and is the
leading market segment for Venture Investment
 An intuitive mobile User Experience (UX):
 The combination of intelligent voice recognition and
smarter search is the next evolutionary step in
mobile shopping
 Retailers recognize that customers who find
products instantly have an outstanding UX and will
recommend their site and return to buy again,
maximizing customer conversion
 Your investment is on par with the founders of the
company, pre-venture capital dilution
3

4. Company Confidential and Proprietary4
mCommerce: Explosive Growth
$0
$60
$120
$180
$240
2013 2014 2015 2016 2017 2018
mCommerce
eCommerce
$,Billion
Source: Forrester Research
 By 2018, the mobile commerce (mCommerce) industry will
reach $228B, with a growth rate of 35% per year and
account for more than 50% of all eCommerce sales

5. Company Confidential and Proprietary5
Mobile Technology Investments by Industry
 Venture Capital
investment in
mCommerce is by
far the leading
segment in the
mobile
technology space
Source: Digi-CapitalTM
Mobile Internet Investments (LTM $B)

6. Company Confidential and Proprietary6
Conversion Problems in mCommerce
Device Average Page-
views
Add to Cart Ratio Conversion
Rates
Desktop 8.73 8.25% 2.65%
Tablet 8.82 8.50% 2.37%
Smartphone 4.62 4.85% 0.83%
 Shoppers can’t find the right products on their smartphones because
UX designed for desktops, doesn’t function well on smaller screens.
 Purchasing (conversion) plummets from poor mobile search

7. Company Confidential and Proprietary7
 Look at the industry leaders that have already
addressed the issue of creating ideal, intelligent
voice enabled user experiences for smartphones:
Apple - Siri
Google - GoogleNow
Amazon - Voice Search for eCommerce
 Only EasyAsk leverages this voice and Natural
Language search to provide an advanced UX for
eCommerce retailers
Voice is the Future of Mobile Shopping

8. Company Confidential and Proprietary8
 Shoppers can simply speak and ask for exactly what they want
 EasyAsk delivers the right product on the first page, every time
 A natural alternative to the frustration of navigating with little
buttons or pulldown menus
 Delighted shoppers simply speak, select, and purchase
Intelligent, Intuitive . . . Smarter Search
Simply. Smarter. Search.

9. Company Confidential and Proprietary
Compare EasyAsk Results to the Competition
 Search = ladies red ski jackets under $200
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10. Company Confidential and Proprietary10
Snapshot of EasyAsk Customers
Tacoma Screw Products

11. Company Confidential and Proprietary11
EasyAsk Channel Partners
 EasyAsk’s smarter search solution is optimized to run on our
Partner’s platforms providing dramatic improvements in
performance, accuracy and conversion

12. Company Confidential and Proprietary12
Validation
Gartner Cool Vendor: Analytics
“With all the fervor around voice-activated applications and machine intelligence,
EasyAsk can help end-user organizations and vendors put an Apple Siri- or IBM Watson-
like front end on . . search applications.”
Gartner Best Practices in E-Commerce
“Natural language allows EasyAsk to build shopping experiences in which users can enter
information in various unpredictable ways. EasyAsk also has strong thesauruses,
vocabularies and lexicons for various commercial categories.”

13. Company Confidential and Proprietary13
Board of Directors
 Craig Bassin
– CEO, experienced leader and serial entrepreneur
 Nick Halsey
– CMO, Keynote Systems (acquired August 2013)
– CMO, SugarCRM
– CMO, Alphablox (acquired by IBM)
– VP Marketing, JasperSoft (acquired by TIBCO)
– Manager Applications Marketing, Apple Computer
 Stuart Pann
– SVP, Printing and Personal Systems Division, HP
– GM - Intel Corporation, Customer Fulfillment, Planning and Logistics
– Responsibilities include, microprocessor and chipset pricing, demand
forecasting and various sales strategies
– Director of The Tech Museum of Innovation

14. Company Confidential and Proprietary14
EasyAsk Management Team
 Craig Bassin
– CEO/Entrepreneur
– Oracle, B2 Systems CEO –
Founder, Callixa CEO
(Acquired SAP)
– 3 Exits (1 IPO, 2 Acquisitions)
 Richard Wood, PhD
– CTO/VP Engineering
– Natural Language Innovator
for over 20 years
– CA, AI Corp, Progress
– 2 Exits (2 Acquisitions)
 Marc Schnabolk
– SVP CRO
– Oracle, Open Text, Eloquent,
Business Objects, Cartesis,
Endeca
– 6 Exits (3 IPOs, 3 Acquisitions)
 John Morrell
– VP Products
– Coral8/Aleri (acquired by SAP),
WebMethods/Active Informix,
Oracle
– 4 Exits (1 IPO, 3 Acquisitions)

15. Company Confidential and Proprietary
Mobile eCommerce is growing exponentially and is the
leading market segment for Venture Investment
An intuitive mobile User Experience (UX):
The Combination of intelligent voice recognition and
smarter search is the next evolutionary step in mobile
shopping
Retailers recognize that customers who find products
instantly have an outstanding UX and will recommend
their site and return to buy again, maximizing customer
conversion
Your investment is on par with the founders of the company,
pre-venture capital dilution
15
Now ask yourself,
“Why Shouldn’t I Invest in EasyAsk?”

16. Company Confidential and Proprietary
EasyAsk has great Customers, Channel Partners, Board of
Directors and Management Team
eCommerce analysts and publications all recognize EasyAsk
as an award winning industry leading solution
Your investment provides resources for the company to
aggressively expand sales and marketing in this explosive
mobile market
16
Now ask yourself,
“Why Shouldn’t I Invest in EasyAsk?”