Today’s defining problem is simplifying choice. Research proves that with limited but relevant options, people make easier, more satisfying decisions. Choice Engines make this happen by using the power of data...
The Paradox of Big Data: Misery or Magic?Crayon Data
We are all becoming adherents of the data-driven life. Big data, data-driven decisioning, the quantified self are the buzzwords of today. Arguments not backed by data just do not cut it, whether it is in decision making, a business meeting, or a casual social conversation.
The Powerpoint Presentation of Suresh Shankar's Speech at Big Data Asia World 2013, Singapore.
Omni channel basics for retailers and CPG ManufacturersJanet Dorenkott
Omni-channel for retailing and Omni-channel for CPG manufacturers. Understand what is meant by omnichannel and what companies are doing to leverage the data, understand their business, attract new customers & increase ROI.
Cracking The Code for the Next Phase Of Organic SearchMediaPost
How should marketers think about the future of organic search as bots, voice search and artificial intelligence complicate traditional strategies? Consumer behavior, along with changes in search engine algorithms can force marketers to quickly refocus just to keep up, forcing the readjustment of voice; local; and torso and long-tail keywords search strategies. Join Freeman Setrana, digital marketing manager of paid media at The Home Depot to hear how SEO fits into the future of search.
Measuring Success in a Multi-Channel World - Cars.comMerlien Institute
Presented by Sharon Knitter, Former Senior Director Mobile, Cars.com
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...Lorren Elkins
If you are a medium or small business, digital marketing is likely confusing and time intensive.
This presentation covers trends in how media has changed, how media consumed, how purchase decisions are made, and offers some advice on what you should be doing.
There are examples of best practices in:
Social marketing
Search
Mobile
Review sites
Listings sites
Content marketing
Promotion
Today’s defining problem is simplifying choice. Research proves that with limited but relevant options, people make easier, more satisfying decisions. Choice Engines make this happen by using the power of data...
The Paradox of Big Data: Misery or Magic?Crayon Data
We are all becoming adherents of the data-driven life. Big data, data-driven decisioning, the quantified self are the buzzwords of today. Arguments not backed by data just do not cut it, whether it is in decision making, a business meeting, or a casual social conversation.
The Powerpoint Presentation of Suresh Shankar's Speech at Big Data Asia World 2013, Singapore.
Omni channel basics for retailers and CPG ManufacturersJanet Dorenkott
Omni-channel for retailing and Omni-channel for CPG manufacturers. Understand what is meant by omnichannel and what companies are doing to leverage the data, understand their business, attract new customers & increase ROI.
Cracking The Code for the Next Phase Of Organic SearchMediaPost
How should marketers think about the future of organic search as bots, voice search and artificial intelligence complicate traditional strategies? Consumer behavior, along with changes in search engine algorithms can force marketers to quickly refocus just to keep up, forcing the readjustment of voice; local; and torso and long-tail keywords search strategies. Join Freeman Setrana, digital marketing manager of paid media at The Home Depot to hear how SEO fits into the future of search.
Measuring Success in a Multi-Channel World - Cars.comMerlien Institute
Presented by Sharon Knitter, Former Senior Director Mobile, Cars.com
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...Lorren Elkins
If you are a medium or small business, digital marketing is likely confusing and time intensive.
This presentation covers trends in how media has changed, how media consumed, how purchase decisions are made, and offers some advice on what you should be doing.
There are examples of best practices in:
Social marketing
Search
Mobile
Review sites
Listings sites
Content marketing
Promotion
In this presentation, Mukut introduces SMAC and associated trends. Mukut is interested in mobile application development and recommendation algorithms.
Staying on the Right Side of the Fence when Analyzing Human DataMolly O'Shea
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
The future of banking - NextBank Sydney 2013Jenny Williams
The future of finance is digital. If you are a financial services company. The problem isn’t predicting whats going to happen or what you NEED to do .... its figuring out what you CAN do and HOW you are going to achieve it.
Presentation of Lukasz Kujawski, Oracle at Sales Mixer meeting organized by Oracle and Outbox at the Concept 13 restaurant in Warsaw, Poland on March 13, 2014.
Nick Dujnic (Speaker) VP Marketing, LiveIntent
Description
There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival. Google is cracking down on third-party cookies, Apple’s making anti-tracking updates, and Facebook is letting users clear their histories, sending marketers scurrying to figure out how to move forward with less data available for advertising. But as with many things that scare us - like ghosts, death, and Nicolas Cage - the source of the fear comes from a lack of understanding. New digital channels and regulations are added all of the time, but the one thing that does not change is the importance of knowing your audience. Contextual audience profiling, where marketers can smartly and quickly identify the key marketing-personas in their audience will drive meaningful and relevant content creation, and content that is also GDPR-safe for targeting. Once marketers create audience-specific content, then they can use the channel and format du jour using the most relevant platform available to them. Nick Dujnic will share what marketers can do to prepare for a world without cookies, and why the email address is likely to emerge as the most consistent, important channel in the digital marketing mix.
Investigate the perspective of the creation of a mechanism, which predicts shopping trends through a price comparison website, in order to be provided to the participating retailers of electronic products.
Kevin Parker, Tahzoo - #InfoGov17 - Support Better Customer Experience With I...ARMA International
Companies and organizations today are scrambling to improve customer experience. They spend a lot of money building better websites and mobile apps and omnichannel platforms. What about all of the customer data and content that is locked away in internal processes and silos? This session explores why Information Governance is essential to digital transformation in support of better customer experience management and how information professionals can get a seat at the table.
Millennials are the single largest and most influential group of customers that automotive retailers can’t afford to lose. Learn about their demographics, behavioral tendencies, and approaches to capture and keep their attention. Learn more at www.autodealerchat.com/text
In this presentation, Mukut introduces SMAC and associated trends. Mukut is interested in mobile application development and recommendation algorithms.
Staying on the Right Side of the Fence when Analyzing Human DataMolly O'Shea
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
The future of banking - NextBank Sydney 2013Jenny Williams
The future of finance is digital. If you are a financial services company. The problem isn’t predicting whats going to happen or what you NEED to do .... its figuring out what you CAN do and HOW you are going to achieve it.
Presentation of Lukasz Kujawski, Oracle at Sales Mixer meeting organized by Oracle and Outbox at the Concept 13 restaurant in Warsaw, Poland on March 13, 2014.
Nick Dujnic (Speaker) VP Marketing, LiveIntent
Description
There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival. Google is cracking down on third-party cookies, Apple’s making anti-tracking updates, and Facebook is letting users clear their histories, sending marketers scurrying to figure out how to move forward with less data available for advertising. But as with many things that scare us - like ghosts, death, and Nicolas Cage - the source of the fear comes from a lack of understanding. New digital channels and regulations are added all of the time, but the one thing that does not change is the importance of knowing your audience. Contextual audience profiling, where marketers can smartly and quickly identify the key marketing-personas in their audience will drive meaningful and relevant content creation, and content that is also GDPR-safe for targeting. Once marketers create audience-specific content, then they can use the channel and format du jour using the most relevant platform available to them. Nick Dujnic will share what marketers can do to prepare for a world without cookies, and why the email address is likely to emerge as the most consistent, important channel in the digital marketing mix.
Investigate the perspective of the creation of a mechanism, which predicts shopping trends through a price comparison website, in order to be provided to the participating retailers of electronic products.
Kevin Parker, Tahzoo - #InfoGov17 - Support Better Customer Experience With I...ARMA International
Companies and organizations today are scrambling to improve customer experience. They spend a lot of money building better websites and mobile apps and omnichannel platforms. What about all of the customer data and content that is locked away in internal processes and silos? This session explores why Information Governance is essential to digital transformation in support of better customer experience management and how information professionals can get a seat at the table.
Millennials are the single largest and most influential group of customers that automotive retailers can’t afford to lose. Learn about their demographics, behavioral tendencies, and approaches to capture and keep their attention. Learn more at www.autodealerchat.com/text
Social media analytics and measurement tool - Simplify360Simplify360
Objective of the presentation;
1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements.
2. To illustrate how you can use Simplify360 to optimize social media strategy
3. To show how you can optimize your content for different social media channels using advanced insights.
Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.
This presentation gives an overview of LatentView's capabilities and engagement model.
Follow us: linkd.in/2LatentView | Check out our Short Film! on.fb.me/SerialAnalyst
My keynote talk at San Diego Superdata conference, looking at history and current state of Analytics and Data Mining, and examining the effects of Big Data
What is the impact of Big Data on Analytics from a Data Science perspective.
Presented at the Big Data and Analytics Summit 2014, Nasscom by Mamatha Upadhyaya.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
How to Make Money in Wholesale and Distribution with Amazon in the MarketJeff Carr
Your business has been disrupted by Amazon. Your key functions – eCommerce, demand and inventory planning, third party providers, and warehouse technology — can no longer be just good enough.
Your customers and business buyers are expecting the Amazon experience: they want what they want, where they want it, and as fast as possible. It is assumed by your customers that you will be able to perform these functions at a very high level, or the perception will be that you are not concerned about your customer.
How will you compete? How will you keep your business running while elevating your operations? While Amazon has size on their side, your advantage is your focus on creating a new vision of the future state of your business.
This presentation helps you understand the depth of Amazon’s disruption of the B2B and B2C markets. It also demonstrates how to achieve your future state through six areas of re-designing of your business model:
- Project organization
- Current state analysis
- Visioning and education
- Future state opportunity
- Business case for change
- Project charter and transformation roadmap
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013Femke-Anna van Zanten
Most players see digital as incremental instead of transformative. Digital is not just an add-on, and as such, incremental steps will not be enough. Re-imagining in a broader context is key. Learn here how to Re-imagine your business, and create Digital Value: new insights, frameworks and case examples.
Intro to Artificial Intelligence w/ Target's Director of PMProduct School
Given that Machine Learning (ML) is on every product enthusiast’s mind, this talk gave a broad view of the investment landscape for future innovation. Director of Product Management at Target, Aarthi Srinivasan, talked about macro AI themes & trends, how you can build your AI team and how to create a ML backed product vision.
Additionally, this talk armed the attendees with enough information to create your Point of View (POV) on how to incorporate AI into your business.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
2. 2
Crayon data is one of Asia’s hottest big data start-ups
with a vision of simplifying the world’s choices
1
2
Crayon brings Amazon and Netflix-like algorithmic
power to simplify decision making for consumers and
enterprises
Search is giving way to Guided choice
which has been shown to be tremendously successful in
driving value for enterprises:
- 35% of Amazon sales are recommendations
- 75% of what people watch on Netflix are through
guided choices
Crayon
is simplifying the
world’s choices
3. 3
Our Choice Engine, SimplerChoices™ brings the power of
big data & analytics to enterprises through a SaaS platform
The Foundation
Taste Graph (of consumers)
o Mapping consumer tastes & preferences
across 9 categories including dining,
shopping, travel, entertainment etc.
o 550 Million Graph Connections
o 8.5 Million distinct products
o 2.2 Million User Preferences
Interest Graph (of enterprises)
o 600 Million data points for over
2.5million companies including
firmographic, jobs, network and news data
Cutting edge technology
& data science
The design approach is a blend of:
Graph
Theory
techniques
Stochastic
Models +
Distributed
Computing
Domain
Heuristic
Models
Front End Applications
Ready-to use front-end
applications that deliver analytical
algorithms into a simple UI for the
business
o Personal Choice Guide
o Pricing, Channel and Sales Optimizers
4. 4
SimplerChoices™ is applied to address various business
challenges across verticals for B2C businesses…
Hotels
Increase TRevPar & % of repeat
visits with Ultra-personalized
travel experiences for guests
Banks
Drive higher spends with
personalized spend choices to
bank customers
Optimize booking paths across
Optimise merchant network
channels, and shift more bookings based on customer taste and
to direct
improve bottom-line on cards
Maximise yield by optimizing
pricing decisions for each guest
Retailers
Telcos
Drive higher spends with
personalized shopping choices to
retail customers
Drive higher AMPU with
personalized content choices to
subscribers
Provide personalized
offers to loyal customers and
increase share of wallet
Optimize prices based on
‘willingness-to-pay’ for specific
services
Monetize customer insights for
sharper ad-targeting
To learn how we do this, watch our video: http:/
/www.youtube.com/watch?v=A_OX15jRf_o
5. 5
…and B2B businesses
Payment
Services
Identify total addressable market for
products & services across geographies
Build qualified top-of the-funnel
prospects based on response models &
look-alike algorithm for enterprises
Technology
Target top enterprises likely to be
interested in your product / services
based on their pain points, business
needs, & interests
Higher Sales & Marketing efficiency &
ROI thorugh personalised engagement of
target companies & stakeholders
Online
Advertisers
Identify high potential advertisers from
scattered mid-market & long-tail of
diverse enterprises
Personalised content & sharper adtargetting based on business interests &
needs
To learn how we do this, watch our video: http:/
/www.youtube.com/watch?v=YBNxAsdb_-I
6. 6
Our lead clients are using early access to SimplerChoices™
to create a competitive advantage for themselves
A hotel chain in Europe
using our engine was able to:
3X
A global payments company in APAC has
increased both quantity and quality of demand
generation activities
5X
Drive
ROI from
personalised travel
eperiences
Increase in repeat
customers
Discovered
number of leads compared to
traditional lead generation models
Convert guests from
Increase guest
spend
Improved qualification rates by
compared to standard lead providers
indirect to direct
channel booking
50-100%
Similar pilots are currently being delivered for other lead clients in online advertising, banking & retail
7. 7
Recognition for the algorithms underlying our platform CODE_n finalist @ CeBIT 2014
§ CeBIT - the world's leading business IT event - aims to recognise
outstanding business talent and their ground breaking business
ideas, paving the way for new trends in the marketplace.
§ CODE_n: an international initiative for digital pioneers,
innovators and groundbreaking startups.
§ CODE_n contest: identifying startups that are
"Driving the Data Revolution”
§ 50 finalists from 16 countries shortlisted
§ Crayon Data is the finalist from Asia!
8. 8
We are a team who have ‘been there, done that’ and
want to ‘do it one more time - just bigger’
Founders/
Leadership
Team
Who have done it
before
Suresh Shankar
Analytics evangelist,
CEO of RedPill Analytics
(sold to IBM, 2009)
Global Analytics leader IBM GPS (2011)
Srikant Sastri
Digital Media Guru,
Built & exited ventures in marketing
services (Solutions Integrated /
Publicis) (Team4U/RandStad)
Ex-Vivaki Country Chair, India
Dr. Ananth Raman
Advisors
who are at the
cutting-edge of
their field
UPS Foundation of
Business & Logistics,
Harvard Business School.
Kwan Chong Wah
30yrs + market research
across SEA in Retail, F&B
and Banking
Ivaturi Vijay Kumar (IVK)
Ex-CTO Wipro
.. and a full hand of
top big data talent,
(team of 80+)
Vivek Ravindran
ADB Scholar,
Serial IT Services &
Analytics Entrepreneur
Ex-GE & MNC
experience
Data Science &
Data Mining
UI / UX /Design
Technology
Business
& Domain
Experts
Cheah Kim Lean
Founder Director @ Acorn
- Asia's Largest
Independent Market
Research Agency
Hari Pothera
NCR 32 yrs, Held positions in
Global R&D, Manufactuting,
and Operations
9. 9
What next?
Meet us @ CeBIT!
• Crayon will be
presenting at CeBIT in
Hannover (Deutsche
Messe Exhibition Centre),
from March 11-15 2014.
• Hall 16, Stand D30
Interested?
Contact us for a Demo!
• Webex and conference
call to understand how
we can help you:
o Online demo of key modules
o Needs Assessment & Scoping
o Proof of Concept / Pilot for a
nominal fee
Subscribe to
SimplerChoices™
• Deploy SimplerChoices™
modules relevant for
your enterprise using
our S-a-a-S platform
amit@crayondata.com
Stay up-to-date on Big Data environment at: http:/
/www.bigdata-madesimple.com
