Crayon Data is an Asian big data startup that aims to simplify decision making for consumers and enterprises using recommendation algorithms. Their Choice Engine platform, SimplerChoices, analyzes taste and interest graphs to provide personalized recommendations that have driven significant value for clients. Some early clients include a hotel chain that increased repeat customers 3x and a payments company that improved lead qualification rates by 50-100% using the platform. Crayon Data was selected as a finalist for the CODE_n award at CeBIT 2014 for their work in driving the data revolution.

1. 1
Meet Crayon Data
Big Data. Made Simple.
March 2014

2. 2
Crayon data is one of Asia’s hottest big data start-ups
with a vision of simplifying the world’s choices
1
2
Crayon brings Amazon and Netflix-like algorithmic
power to simplify decision making for consumers and
enterprises
Search is giving way to Guided choice
which has been shown to be tremendously successful in
driving value for enterprises:
- 35% of Amazon sales are recommendations
- 75% of what people watch on Netflix are through
guided choices
Crayon
is simplifying the
world’s choices

3. 3
Our Choice Engine, SimplerChoices™ brings the power of
big data & analytics to enterprises through a SaaS platform
The Foundation
Taste Graph (of consumers)
o Mapping consumer tastes & preferences
across 9 categories including dining,
shopping, travel, entertainment etc.
o 550 Million Graph Connections
o 8.5 Million distinct products
o 2.2 Million User Preferences
Interest Graph (of enterprises)
o 600 Million data points for over
2.5million companies including
firmographic, jobs, network and news data
Cutting edge technology
& data science
The design approach is a blend of:
Graph
Theory
techniques
Stochastic
Models +
Distributed
Computing
Domain
Heuristic
Models
Front End Applications
Ready-to use front-end
applications that deliver analytical
algorithms into a simple UI for the
business
o Personal Choice Guide
o Pricing, Channel and Sales Optimizers

4. 4
SimplerChoices™ is applied to address various business
challenges across verticals for B2C businesses…
Hotels
Increase TRevPar & % of repeat
visits with Ultra-personalized
travel experiences for guests
Banks
Drive higher spends with
personalized spend choices to
bank customers
Optimize booking paths across
Optimise merchant network
channels, and shift more bookings based on customer taste and
to direct
improve bottom-line on cards
Maximise yield by optimizing
pricing decisions for each guest
Retailers
Telcos
Drive higher spends with
personalized shopping choices to
retail customers
Drive higher AMPU with
personalized content choices to
subscribers
Provide personalized
offers to loyal customers and
increase share of wallet
Optimize prices based on
‘willingness-to-pay’ for specific
services
Monetize customer insights for
sharper ad-targeting
To learn how we do this, watch our video: http:/
/www.youtube.com/watch?v=A_OX15jRf_o

5. 5
…and B2B businesses
Payment
Services
Identify total addressable market for
products & services across geographies
Build qualified top-of the-funnel
prospects based on response models &
look-alike algorithm for enterprises
Technology
Target top enterprises likely to be
interested in your product / services
based on their pain points, business
needs, & interests
Higher Sales & Marketing efficiency &
ROI thorugh personalised engagement of
target companies & stakeholders
Online
Advertisers
Identify high potential advertisers from
scattered mid-market & long-tail of
diverse enterprises
Personalised content & sharper adtargetting based on business interests &
needs
To learn how we do this, watch our video: http:/
/www.youtube.com/watch?v=YBNxAsdb_-I

6. 6
Our lead clients are using early access to SimplerChoices™
to create a competitive advantage for themselves
A hotel chain in Europe
using our engine was able to:
3X
A global payments company in APAC has
increased both quantity and quality of demand
generation activities
5X
Drive
ROI from
personalised travel
eperiences
Increase in repeat
customers
Discovered
number of leads compared to
traditional lead generation models
Convert guests from
Increase guest
spend
Improved qualification rates by
compared to standard lead providers
indirect to direct
channel booking
50-100%
Similar pilots are currently being delivered for other lead clients in online advertising, banking & retail

7. 7
Recognition for the algorithms underlying our platform CODE_n finalist @ CeBIT 2014
§ CeBIT - the world's leading business IT event - aims to recognise
outstanding business talent and their ground breaking business
ideas, paving the way for new trends in the marketplace.
§ CODE_n: an international initiative for digital pioneers,
innovators and groundbreaking startups.
§ CODE_n contest: identifying startups that are
"Driving the Data Revolution”
§ 50 finalists from 16 countries shortlisted
§ Crayon Data is the finalist from Asia!

8. 8
We are a team who have ‘been there, done that’ and
want to ‘do it one more time - just bigger’
Founders/
Leadership
Team
Who have done it
before
Suresh Shankar
Analytics evangelist,
CEO of RedPill Analytics
(sold to IBM, 2009)
Global Analytics leader IBM GPS (2011)
Srikant Sastri
Digital Media Guru,
Built & exited ventures in marketing
services (Solutions Integrated /
Publicis) (Team4U/RandStad)
Ex-Vivaki Country Chair, India
Dr. Ananth Raman
Advisors
who are at the
cutting-edge of
their field
UPS Foundation of
Business & Logistics,
Harvard Business School.
Kwan Chong Wah
30yrs + market research
across SEA in Retail, F&B
and Banking
Ivaturi Vijay Kumar (IVK)
Ex-CTO Wipro
.. and a full hand of
top big data talent,
(team of 80+)
Vivek Ravindran
ADB Scholar,
Serial IT Services &
Analytics Entrepreneur
Ex-GE & MNC
experience
Data Science &
Data Mining
UI / UX /Design
Technology
Business
& Domain
Experts
Cheah Kim Lean
Founder Director @ Acorn
- Asia's Largest
Independent Market
Research Agency
Hari Pothera
NCR 32 yrs, Held positions in
Global R&D, Manufactuting,
and Operations

9. 9
What next?
Meet us @ CeBIT!
• Crayon will be
presenting at CeBIT in
Hannover (Deutsche
Messe Exhibition Centre),
from March 11-15 2014.
• Hall 16, Stand D30
Interested?
Contact us for a Demo!
• Webex and conference
call to understand how
we can help you:
o Online demo of key modules
o Needs Assessment & Scoping
o Proof of Concept / Pilot for a
nominal fee
Subscribe to
SimplerChoices™
• Deploy SimplerChoices™
modules relevant for
your enterprise using
our S-a-a-S platform
amit@crayondata.com
Stay up-to-date on Big Data environment at: http:/
/www.bigdata-madesimple.com

10. 10
Thank You
For more information, please visit:
www.crayondata.com