Slides from a Big Ideas Presentation at the NRF Big Show 2016 http://bit.ly/1RbJVCp
Sense and respond technology is the new necessity for agile, customer-centric retail. This session describes how retailers can use real-time sensor data and machine learning across channels to gain actionable insight and predictive analytics that help them connect and engage consumers at each stage of the shopping journey.
Community Systems and Cushman & Wakefield: How technology is accelerating th...Ben Wright
Community Systems CEO Ben Wright and Cushman Wakefield's Consulting Manager Keith Gendreau and Consultant Bryan Wool share how technology is enabling companies to make faster, data driven decisions using various technologies, including E-Commerce, Mobile, and Big Data.
Using Spatial Analysis to Drive Post-Pandemic Site Selection in RetailCARTO
In this webinar, we explore how geospatial data & analysis can help retailers better understand market dynamics and consolidate opportunities. You can watch the recorded webinar at: https://go.carto.com/webinars/retail-site-selection
Protéger ses données personnelles dans un environnement multi-device: un enje...Ensighten
Ordinateurs, Mobiles, Tablettes, Montres, Voitures, … Aujourd’hui, grâce à des technologies de communication et de traitement de l‘information de plus en plus performantes et de moins en moins chères, nous entrons dans un monde multi devices où tout objet physique va être “connecté”, commandé à distance et pourra communiquer avec d’autres. Ce nouvel eco-système offre des opportunités sans précédent de nouveaux services et de personnalisation qui vont bouleverser notre vie courante. Cependant, plus il se développe, plus les individus prennent conscience des risques inhérents, plus spécifiquement autour de la protection de leurs données et de leur vie privée. Aussi, ce monde connecté confronte les entreprises à des cyber attaques de plus en plus nombreuses et élaborées, mettant à rude épreuve l’intégrité de leurs systèmes d’information et de leurs données clients. Dès lors, cet enjeu de protection devient commun aux deux parties avec, en filigrane, la confiance et la qualité de l’engagement.
Hervé Le Jouan, CEO de Privowny et figure reconnue du monde mobile et de la donnée, nous expliquera pourquoi et comment ces enjeux constituent une opportunité unique de mettre les individus au centre, de leur donner un pouvoir de visibilité et de contrôle qui bénéficiera assurément aux entreprises: une confiance éclairée!
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016ANTS
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
Vừa trở về từ sân chơi công nghệ lớn nhất khu vực châu Á Thái Bình Dương (APMF 2016) diễn ra tại Indonesia, Ông Đinh Lê Đạt CEO Công ty Cổ phần Giải Pháp Quảng Cáo Trực Tuyến ANTS sẽ mang đến buổi tọa đàm những chia sẻ chân thực nhất về hành trình ra biển lớn của ‘Bầy kiến công nghệ” với giải pháp cốt lõi - Nền tảng Marketing số hoá - của mình.
Thai nghén ngay trong lòng tập đoàn FPT, ANTS có gần hai năm để biến ý tưởng khởi nghiệp dựa trên Big Data trở thành một trong những giải pháp AdTech & Data-Driven Marketing hàng đầu trên thị trường quảng cáo trực tuyến Đông Nam Á.
Công ty đã ghi dấu ấn qua ANTS Ad Exchange, sàn giao dịch mua bán quảng cáo trực tuyến cho phép đấu giá theo thời gian thực (Real-time Bidding) đầu tiên của Việt Nam với 20 tỷ lượt quảng cáo/tháng, hoạt động dựa trên nền tảng dữ liệu lớn (Big Data) 15 Terabytes logs/tháng, tiếp cận được hơn 60 triệu người dùng Internet Việt Nam và Indonesia.
Transformando la vida cotidiana a través de Big DataUX Nights
UX Nights Vol XXVI Big Data y Experiencia de Usuario
Transformando la vida cotidiana a través de Big Data
Omar Aviles
Technical Evangelist Manager - Microsoft México
6 de octubre de 2016
Ciudad de México
A Hitchhiker’s Guide to the Digital Economy for Banks by Ilker TasdemirMDS ap
MDSap Presentation at MEBIS 2018 on how the banking industry is being disrupted in the digital economy where technology changes everything from how customers find, select and engage with banks to how third-party financial services, P2P platforms, and the broader FSI eco-systems will be replacing many of the traditional services banks provide. This session offers advisory for banks to start their digital transformation and the best way to quickly gain ROI.
Slides from a Big Ideas Presentation at the NRF Big Show 2016 http://bit.ly/1RbJVCp
Sense and respond technology is the new necessity for agile, customer-centric retail. This session describes how retailers can use real-time sensor data and machine learning across channels to gain actionable insight and predictive analytics that help them connect and engage consumers at each stage of the shopping journey.
Community Systems and Cushman & Wakefield: How technology is accelerating th...Ben Wright
Community Systems CEO Ben Wright and Cushman Wakefield's Consulting Manager Keith Gendreau and Consultant Bryan Wool share how technology is enabling companies to make faster, data driven decisions using various technologies, including E-Commerce, Mobile, and Big Data.
Using Spatial Analysis to Drive Post-Pandemic Site Selection in RetailCARTO
In this webinar, we explore how geospatial data & analysis can help retailers better understand market dynamics and consolidate opportunities. You can watch the recorded webinar at: https://go.carto.com/webinars/retail-site-selection
Protéger ses données personnelles dans un environnement multi-device: un enje...Ensighten
Ordinateurs, Mobiles, Tablettes, Montres, Voitures, … Aujourd’hui, grâce à des technologies de communication et de traitement de l‘information de plus en plus performantes et de moins en moins chères, nous entrons dans un monde multi devices où tout objet physique va être “connecté”, commandé à distance et pourra communiquer avec d’autres. Ce nouvel eco-système offre des opportunités sans précédent de nouveaux services et de personnalisation qui vont bouleverser notre vie courante. Cependant, plus il se développe, plus les individus prennent conscience des risques inhérents, plus spécifiquement autour de la protection de leurs données et de leur vie privée. Aussi, ce monde connecté confronte les entreprises à des cyber attaques de plus en plus nombreuses et élaborées, mettant à rude épreuve l’intégrité de leurs systèmes d’information et de leurs données clients. Dès lors, cet enjeu de protection devient commun aux deux parties avec, en filigrane, la confiance et la qualité de l’engagement.
Hervé Le Jouan, CEO de Privowny et figure reconnue du monde mobile et de la donnée, nous expliquera pourquoi et comment ces enjeux constituent une opportunité unique de mettre les individus au centre, de leur donner un pouvoir de visibilité et de contrôle qui bénéficiera assurément aux entreprises: une confiance éclairée!
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016ANTS
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
Vừa trở về từ sân chơi công nghệ lớn nhất khu vực châu Á Thái Bình Dương (APMF 2016) diễn ra tại Indonesia, Ông Đinh Lê Đạt CEO Công ty Cổ phần Giải Pháp Quảng Cáo Trực Tuyến ANTS sẽ mang đến buổi tọa đàm những chia sẻ chân thực nhất về hành trình ra biển lớn của ‘Bầy kiến công nghệ” với giải pháp cốt lõi - Nền tảng Marketing số hoá - của mình.
Thai nghén ngay trong lòng tập đoàn FPT, ANTS có gần hai năm để biến ý tưởng khởi nghiệp dựa trên Big Data trở thành một trong những giải pháp AdTech & Data-Driven Marketing hàng đầu trên thị trường quảng cáo trực tuyến Đông Nam Á.
Công ty đã ghi dấu ấn qua ANTS Ad Exchange, sàn giao dịch mua bán quảng cáo trực tuyến cho phép đấu giá theo thời gian thực (Real-time Bidding) đầu tiên của Việt Nam với 20 tỷ lượt quảng cáo/tháng, hoạt động dựa trên nền tảng dữ liệu lớn (Big Data) 15 Terabytes logs/tháng, tiếp cận được hơn 60 triệu người dùng Internet Việt Nam và Indonesia.
Transformando la vida cotidiana a través de Big DataUX Nights
UX Nights Vol XXVI Big Data y Experiencia de Usuario
Transformando la vida cotidiana a través de Big Data
Omar Aviles
Technical Evangelist Manager - Microsoft México
6 de octubre de 2016
Ciudad de México
A Hitchhiker’s Guide to the Digital Economy for Banks by Ilker TasdemirMDS ap
MDSap Presentation at MEBIS 2018 on how the banking industry is being disrupted in the digital economy where technology changes everything from how customers find, select and engage with banks to how third-party financial services, P2P platforms, and the broader FSI eco-systems will be replacing many of the traditional services banks provide. This session offers advisory for banks to start their digital transformation and the best way to quickly gain ROI.
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
In this webinar we'll provide an overview of the Nokia X platform and product offering. Then we'll dig into monetization opportunities offered by Nokia In-app Payment combined with Nokia's extensive operator billing network. We'll show you how you can benefit by bringing your apps to Nokia Store, take advantage of it’s unique monetization capabilities and make your app stand out from the crowd.
Community Systems - How Site Selectors Use Geographic Information SystemsBen Wright
Community Systems CEO Ben Wright and Cushman & Wakefield's Keith Gendreau present How Site Selectors Use Geographic Information Systems to over 160 economic development professionals. Topics include: What percentage of many EDO’s projects come from relationships with Site Selectors? What information do EDO’s typically get asked for from Site Selectors?
What is going on in the world of Site Selection? What is changing? What is the specific process of site selection?
What information do site selectors really need from you, and what will they get on their own? When will they involve you in the process? What can you do to improve your website and GIS content to serve site selectors better?
Customer service centers are always looking for ways to dramatically increase agent productivity while reducing the cost per interaction. While the idea of multi-channel customer service is nothing new, doing it correctly has been an ongoing challenge for many companies.
In this complimentary webinar, we covered how to leverage best-in-class communication channels (knowledge, email and chat) within Dynamics CRM, including:
• Maximize knowledge management for both assisted and self-service channels to drive first contact resolution
•Increase agent productivity via multi-channel, blended agents and supervisors
•Leverage agent productivity tools to drive superior customer and agent experiences
•Help agents work smarter with more efficient workspaces
The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
Location analytics: A New Dimension for your ApplicationsEsri India
Presentation by Agendra Kumar, President, Esri India at India Geospatial Forum 2014, Hyderabad (5-7th Feb) on Location Analytics - A New Dimension for your Applications
Today, companies are using various channels to communicate with their customers. As a consequence, a lot of data is created, more and more also outside of the traditional IT infrastructure of an enterprise. This data often does not have a common format and they are continuously created with ever increasing volume. With Internet of Things (IoT) and their sensors, the volume as well as the velocity of data just gets more extreme.
To achieve a complete and consistent view of a customer, all these customer-related information has to be included in a 360 degree view in a real-time or near-real-time fashion. By that, the Customer Hub will become the Customer Event Hub. It constantly shows the actual view of a customer over all his interaction channels and provides an enterprise the basis for a substantial and effective customer relation.
In this presentation the value of such a platform is shown and how it can be implemented.
Hear guest speaker, Forrester Wave author Mike Gualtieri, discuss the importance of cognitive search and provide insights behind the newly published report, The Forrester Wave™: Cognitive Search, Q2 2019, in which Lucidworks is named a Leader.
Big data Keynote Africa's Payment Banking Retail Show 2015Mark van Rijmenam
Big Data International Keynote Speaker Mark van Rijmenam shared his vision during Africa's Payment, Banking and Retail show 2015 on how to drive the next wave of mass customization with Big Data. He talked about customer experience, mixed data and the mobile revolution.
Webinar: Elevate Your Digital Commerce Platform with AI-powered SearchLucidworks
Today’s ecommerce leaders are elevating their digital commerce platforms with AI-powered recommendations and hyper-personalization.
In this webinar, you'll learn how retailers are combining human expertise with machine learning to deliver uniquely personal online shopping experiences.
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
In this webinar we'll provide an overview of the Nokia X platform and product offering. Then we'll dig into monetization opportunities offered by Nokia In-app Payment combined with Nokia's extensive operator billing network. We'll show you how you can benefit by bringing your apps to Nokia Store, take advantage of it’s unique monetization capabilities and make your app stand out from the crowd.
Community Systems - How Site Selectors Use Geographic Information SystemsBen Wright
Community Systems CEO Ben Wright and Cushman & Wakefield's Keith Gendreau present How Site Selectors Use Geographic Information Systems to over 160 economic development professionals. Topics include: What percentage of many EDO’s projects come from relationships with Site Selectors? What information do EDO’s typically get asked for from Site Selectors?
What is going on in the world of Site Selection? What is changing? What is the specific process of site selection?
What information do site selectors really need from you, and what will they get on their own? When will they involve you in the process? What can you do to improve your website and GIS content to serve site selectors better?
Customer service centers are always looking for ways to dramatically increase agent productivity while reducing the cost per interaction. While the idea of multi-channel customer service is nothing new, doing it correctly has been an ongoing challenge for many companies.
In this complimentary webinar, we covered how to leverage best-in-class communication channels (knowledge, email and chat) within Dynamics CRM, including:
• Maximize knowledge management for both assisted and self-service channels to drive first contact resolution
•Increase agent productivity via multi-channel, blended agents and supervisors
•Leverage agent productivity tools to drive superior customer and agent experiences
•Help agents work smarter with more efficient workspaces
The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
Location analytics: A New Dimension for your ApplicationsEsri India
Presentation by Agendra Kumar, President, Esri India at India Geospatial Forum 2014, Hyderabad (5-7th Feb) on Location Analytics - A New Dimension for your Applications
Today, companies are using various channels to communicate with their customers. As a consequence, a lot of data is created, more and more also outside of the traditional IT infrastructure of an enterprise. This data often does not have a common format and they are continuously created with ever increasing volume. With Internet of Things (IoT) and their sensors, the volume as well as the velocity of data just gets more extreme.
To achieve a complete and consistent view of a customer, all these customer-related information has to be included in a 360 degree view in a real-time or near-real-time fashion. By that, the Customer Hub will become the Customer Event Hub. It constantly shows the actual view of a customer over all his interaction channels and provides an enterprise the basis for a substantial and effective customer relation.
In this presentation the value of such a platform is shown and how it can be implemented.
Hear guest speaker, Forrester Wave author Mike Gualtieri, discuss the importance of cognitive search and provide insights behind the newly published report, The Forrester Wave™: Cognitive Search, Q2 2019, in which Lucidworks is named a Leader.
Big data Keynote Africa's Payment Banking Retail Show 2015Mark van Rijmenam
Big Data International Keynote Speaker Mark van Rijmenam shared his vision during Africa's Payment, Banking and Retail show 2015 on how to drive the next wave of mass customization with Big Data. He talked about customer experience, mixed data and the mobile revolution.
Webinar: Elevate Your Digital Commerce Platform with AI-powered SearchLucidworks
Today’s ecommerce leaders are elevating their digital commerce platforms with AI-powered recommendations and hyper-personalization.
In this webinar, you'll learn how retailers are combining human expertise with machine learning to deliver uniquely personal online shopping experiences.
A Matter of Plain Reason: Why Christians Must Believe in Joseph SmithRonald Kimmons
They say: "You believe in a different Jesus."
I say: "It is wonderful that you believe in Jesus. Since you do, you have to believe in living prophets, as prophetic guidance is an essential aspect of Christianity. And no one in modern times has a stronger case for being such a prophet than Joseph Smith."
Delivering business value from operational insights at ING BankSplunk
Discover how ING Bank gains critical insights from the data generated across its IT estate. This webinar will highlight how the bank benefits from real-time visibility into its operations and performance, while enhancing business analytics to deliver improved insight into customer behavior and ultimately make better business decisions.
Join this webinar to learn how ING Bank:
- Maps the customer journey end-to-end
- Scores each of its retail customers every day to prepare the best offers for them
- Categorizes in real-time each financial transaction performed by retail customers to provide them with the best insight into their monthly budget and money flow
Data volumes have experienced explosive growth in recent years, and that data is being generated from sources that are increasingly complex and varied. Harnessing and refining value from this data requires a new approach as data extraction, transformation, and loading (ETL) becoming increasingly more costly and difficult to scale.
Organizations are looking to leverage Hadoop as an enterprise data hub—also called a “data lake” or “data reservoir”—as a key component of their data architecture to augment their data warehouse, ETL and analytical systems in order to maximize their existing investments, reduce costs, and unlock new business value from their data.
In this webinar, you will learn:
Real-world examples that illustrate why Hadoop is the best low-cost data hub, data lake, or data landing zone (staging area) option for ETL processing
Proof points that demonstrate advantages of Hadoop and its ability to scale to manage increasing data volumes and support exploratory big data analytics
Proven best practices for a cost-effective, reliable way to implement a data management platform for your entire big data analytical ecosystem
Hidden issues to be aware of in deploying your data hub/data lake
To overcome IT Challenge , which is:
Product Cycle Shorten ,
Unpredictability,
Need to replan faster,
Predication Future,
Respond to Market,
Focus from PROCESS to People,
Data Doubles every 18 Months
Hyper Connected People in Real Time interacting in an unstructured way,
We use the capability of Analytic and big data with Predictive Analytic
Mobile Analytics: Keep Your Finger on the Pulse of Business and Make Decision...Atul Patel
Empower your people to recognize, respond to, and act on opportunity and risk, wherever they go. Learn how organizations are using SAP software to improve decision making from any location at any time. See how mobile apps from SAP can help you instantly visualize, explore, and share information through a personalized, intuitive view of Big Data.
Big Data kennen sehr viele IT-Experten, wenigstens haben Sie eine Vorstellung davon. In der Praxis arbeiten damit in Deutschland derzeit nur wenige. Dabei bringt Big Data ein ganz neues Momentum in moderne Softwarelösungen und ist im Kontext der Mobil-, Cloud- und Social-Veränderungen nicht wegzudenken. Big Data macht Software intelligent und damit auf eine ganz neue Art für die Benutzer erlebbar. Mit Big Data entstehen neue Softwarearchitekturen, weil Informationen völlig anders verarbeitet werden - nämlich schneller, differenzierter und oft mit dem Ziel, Schlüsse zu ziehen und Vorhersagen zu treffen.
In diesem Vortrag wird erläutert, wie moderne Softwarearchitekturen gestaltet werden, sodass Sie Big Data Paradigmen erfolgreich umsetzen und welche Vorteile sich für die zunehmend mobilen Softwarelösungen ergeben. Wir werfen zudem einen Blick auf die Potentiale und Optionen in Branchen wie Banken, Versicherung oder Handel.
How to Successfully Apply Data & AI in the Marketing Value Chain. In this session Artefact will be starting with the role of data in the current world and what it has lead to currently: Where are we with Data & Artificial Intelligence? the future is definitely here. We will make it concrete and explore where to apply Data & AI in digital marketing? What can AI do and what can't it do (yet)?Possible areas are automation, optimization and more. Artefact will make it practical to conclude and explain what using Data & AI means practically for Digital Marketing? What are the actionable next steps in Planning, setup/workflow, getting control and creative.
Similar to Data-Driven Marketing Roadshow Splunk - March 26, 2014 (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
3. Company Update Company (NASDAQ: SPLK)
• Founded 2004, first software release in 2006
• HQ: San Francisco / Regional HQ: London, Hong Kong
• Over 1,000 employees, based in 12 countries
• FY 2014 Revenue: $302M (YoY +52%)
Business Model / Products
• Free download to massive scale
• Splunk Enterprise, Splunk Cloud
• Hunk: Splunk Analytics for Hadoop
7,000+ Customers
• Customers in over 90 countries
• More than 60 of the Fortune 100
• Largest license: Over 100 Terabytes per day
3
5. >50%
CAGR per year of the digital
universe
>4x1027
IP Addresses per human
>6 Billion
Mobile phones in use
worldwide
>3 Billion
Social media accounts in use
worldwide
>$130bn
Public cloud market size
(Gartner)
>40 trillion GB
Digital universe size in 2020
(IDC & NY Times)
7. Gartner call this the “Nexus of Forces”
7
SOCIAL – a faster, richer, more
collaborative conversation
INFORMATION –promises wisdom
and real-time answers
CLOUD – “IT as a Service” and the
expectation of ubiquitous access
MOBILE – becoming the primary
computing platform
This generates a LOT of data….
Marketing
13. Machine data to operational intelligence
ANY MACHINE DATA
Online
Services Web
Services
Servers
Security GPS
Location
Storage
Desktops
Networks
Packaged
Applications
Custom
ApplicationsMessaging
Telecoms
Online
Shopping
Cart
Web
Clickstreams
Databases
Energy
Meters
Call Detail
Records
Smartphones
and Devices
RFID
OPERATIONAL INTELLIGENCE
13
MARKETING
14. 14
This machine data
already exists in your
company
It’s being lazy…
Website logs
Mobile apps
Social media
eCommerce
15. European businesses
need more knowledge
They need it in real-time
Source: Master of machine research
Quocirca & Splunk, March 2014
17. Delivering Marketing Insights
MARKETING INSIGHTS FROM MACHINE DATA
Customer Analytics
Customer 360
User Analytics
Mobile Intelligence
Digital Marketing
Clickstream Analytics
Digital Intelligence
Application Intelligence
18. COMPLEMENT
TRADITIONAL
TOOLS
REAL-TIME
BUSINESS
INSIGHTS
NEW CLASS OF DATA
FOR BUSINESS
ANALYTICS
ENRICH MACHINE
DATA WITH
STRUCTURED DATA
FASTER INSIGHTS
FROM BIG DATA
BUSINESS
OPERATIONS
ANALYSTS
DIGITAL
MARKETING
DATA
ANALYSTS
SCIENTISTS
Why Machine Data For Business Analytics?
IT
DEVOPS
ARCHITECTS
LOB
MANAGERS
20. 20
Digital Intelligence: The Value
Web Analyst, Product Manager, Marketing Analyst
Correlate
clickstream,
client-side,
mobile data
Real-time
analytics
across digital
channels
(web & mobile)
Flexible and
powerful Adhoc
Search
Advanced
analytics on
historical big
data in Hadoop
22. 22
Business Insights with Splunk
Customer examples
Customer Experience Mobile Analytics Service Analytics
Video Analytics Real-time Bookings Claims Processing
Service Cost Analytics Online Monetization
Analytics
Web Analytics
Application Analytics
Content & Search
Analytics
Real-time Sales
Analytics
23. 23
When to market
What to market
Monitor & model
customer behaviour
Business, Marketing &
IT dashboards
Prevent lost revenue
via machine data insight
OPERATIONAL INTELLIGENCE
A BILLION POUND WEBSITE
24. How Splunk is used
24
Model customer behaviour
How customers really use the website (1 billion GBP)
What is the real customer journey
Improved conversion rate
Ensure up-time, assure revenue, happy customers
Reduce customer drop offs and analyse revenue
E-commerce “big data” & Digital intelligence
Drive real-time marketing behaviour and “when to market”
Insight and action driven from machine data
25. 25
Accelerated dev cycle
More time to innovate
Less abandoned
shopping baskets
Operational visibility
Business insight
Customer activity
dashboards
RETAIL CUSTOMER
DIGITAL INTELLIGENCE
26. Data variety
- 3TB per day
Mobile banking,
branch & ATM
Customer, transaction
& business analytics
Marketing plans
Business share
OPERATIONAL INTELLIGENCE
AT TOP 10 EMEA BANK
27. 27
UniCredit mobile banking
Customer behaviour:
Track product use for marketing
business planning
Web Analytics:
Monitoring client activity and
navigation patterns
Business Analytics:
Discovering common user
behaviors and business trends
in mobile market
28. €9m ROI
no lost revenue
Improved up-time
8x reduction in outage
Monitor & enhance
customer experience
Targeted
marketing campaigns
OPERATIONAL
INTELLIGENCE FROM
APPLICATION
DATA eTravel
29. 29
“The flexibility of analytics from Splunk helps us
track and alert marketing performance while
also understanding user behavior to optimize
their experience.
Splunk used by IT and business users
across their 20M+ user online gaming
platform for:
• Marketing effectiveness tracking
• Website performance monitoring
• Gamer/usage analytics
• A/B testing
Leehor Aaron
CTO, FUNTOMIC
Splunk for Marketing Analytics
31. Better customer decisions
Analyse the success of campaigns as well as
one-off promotions in real time
Proactively adjust marketing campaigns in
real-time based on customer behaviour
Device & promotion trends
Which devices (iPhones, Androids or Kindle
Fires) are being used to place orders
Where and when it is more lucrative to run
promotional campaigns- real time
Revenue insights
Online sales data across entire network of
more than 10,000 stores
Visualise key metrics - orders per
minute/per store, popular pizza and what
REAL TIME MARKETING INTELLIGENCE
34. Find the marketing needle in a haystack of data
360° real-time
customer view
Marketing
analytics
Improve
conversion rates
Accuracy &
personalization
FINDING THE MARKETING
VALUE IN A HAYSTACK
OF BIG DATA
Splunk now has more than 1,000 employees worldwide, with headquarters in San Francisco and 14 offices around the world.Since first shipping its software in 2006, Splunk now has over 7,000 customers in 90+ countries. These organizations are using Splunk software to improve service levels, reduce operations costs, mitigate security risks, enable compliance, enhance DevOps collaboration and create new product and service offerings. Please always refer to latest company data found here: http://www.splunk.com/company.
Clearly shows that there is enormous amount of data that needs to be processed. However, it is quite challenging to process this high volume and high velocity data.Social media metrics: http://www.radicati.com/wp/wp-content/uploads/2012/05/Social-Media-Market-2012-2016-Executive-Summary.pdf
Key trends in digital:Earlier online interactions meant interacting with the website. Now users interact with mobile and social. Mobile platform (mobile phone, tablets) are experiencing explosive growth. Social media is playing an increasingly important role in digital interactions – twitter, facebook, linkedin, pintrest etc.
Talk toyou about Big Data, you’ve got data in HadoopIntroduecd last year hadoop connectApp to move data, great 1st stepKeep hearing that Splunk is the right way to access it, without moving your data.Customers love Splunk analytics but want it on HadoopTime to give you and update on this story
At Splunk, our mission is to make machine data accessible, usable and valuable to everyone. Andthis overarching mission is what drives our company and product priorities.
Splunk is the leading platform for machine data analytics with over 6,000 organizations using Splunk (as of 9/1/13) – for data volumes ranging from tens of GBs to tens of TBs to over 100 TBs of data PER DAY.Splunk software reliably collects and indexes all the streaming data from IT systems,technology devices and the Internet of Thingsin real-time - tens of thousands of sources in unpredictable formats and types. Splunk software is optimized for real-time, low latency and interactivity.Organizations use Splunk software and their data the following ways:1. Find and fix problems dramatically faster2. Automatically monitor to identify issues, problems and attacks3. Gain end-to-end visibility to track and deliver on IT KPIs and make better-informed IT decisions4. Gain real-time insight from operational data to make better-informed business decisionsThis is described as Operational Intelligence: visibility, insights and intelligence from operational data.Splunk Enterprise can self-deployed on premises or in the cloud, or consumed as a service via Splunk Cloud.
Point solutions solve only one problem. Splunk’s platform makes it easy to bring data from various data sources and break the data silos.Traditional web analytics tools are focused on marketing (user acquisition, campaign management and effectiveness etc.). Splunk’s strengths are in Customer/Product Analytics.Mobile consists of two parts: 1) Mobile Web and 2) Native Mobile App Analytics. Native Apps collect data on the server side and Splunk’s solution can capture and index data from mobile apps providing meaningful analysis/insights on mobile usage, product and customer analyticsFor social – Add detailsPoint solutions lack the capability for robust multi-channel and big data analytics. Splunk’s platform can easily provide analytics for multi-channel and big dataWhat does Splunk do – 3 boxes
Closing RemarksSecurity IS a Big data problem, if only because of the amount of security data we have at our disposal.Big Data is NOT about how much data you have it is about being able to analyse that data to get you the answers you need.Big data is often described as being about
6 different ways we leverage Dominos-Website heroVideoAward applicationPress interviewTop attended webinar!Dominos pizza party (across company)Sent pizza’s to all UK press! Show tweet!
Closing RemarksSecurity IS a Big data problem, if only because of the amount of security data we have at our disposal.Big Data is NOT about how much data you have it is about being able to analyse that data to get you the answers you need.Big data is often described as being about
Closing RemarksSecurity IS a Big data problem, if only because of the amount of security data we have at our disposal.Big Data is NOT about how much data you have it is about being able to analyse that data to get you the answers you need.Big data is often described as being about