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This document discusses an investment opportunity in EasyAsk, a company that provides natural language search solutions for ecommerce retailers. It notes that EasyAsk is ranked #4 for independent ecommerce search and is chosen by over 400 retailers. The document highlights that mobile commerce is growing exponentially and will account for over 50% of all ecommerce sales by 2018. It argues that EasyAsk's voice recognition and natural language search provides a better user experience for mobile shoppers compared to traditional search interfaces. The document promotes EasyAsk's management team and validation from analysts in an effort to convince investors of the opportunity.
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- 1. The Disrup+ve Force in Mobile Commerce Search
- 2. Company Confiden,al and Proprietary2 Best in Class Natural Language Search § Leading independent eCommerce search solu7on, ranked number 4, by Internet RetailerⓇ § Chosen by over 400 preeminent e-‐retail leaders § Intelligent search lets shoppers simply ask for what they need in their own words and get the results they want
- 3. Company Confiden,al and Proprietary3 Snapshot of EasyAsk Customers Tacoma Screw Products
- 4. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk § Mobile eCommerce is growing exponen7ally and is the leading market segment for Venture Investment § An intui7ve mobile User Experience (UX): § Intelligent voice recogni7on and smarter search is the next evolu7onary step in mobile shopping § Customers who find products instantly have an outstanding UX and will recommend their site and buy again, maximizing customer conversion § Your investment is on par with the founders of the company, pre-‐venture capital dilu7on 4
- 5. Company Confiden,al and Proprietary5 mCommerce: Explosive Growth mCommerce eCommerce $, Billion Source: Forrester Research § By 2018, the mobile commerce (mCommerce) industry will reach $228B, with a growth rate of 35% per year and account for more than 50% of all eCommerce sales
- 6. Company Confiden,al and Proprietary6 Mobile Technology Investments by Industry § Venture Capital investment in mCommerce is by far the leading segment in the mobile technology space Source: Digi-‐CapitalTM Mobile Internet Investments (LTM $B)
- 7. Company Confiden,al and Proprietary7 Conversion Problems in mCommerce Device Average Page-views Conversion Rates Desktop 8.73 2.65% Tablet 8.82 2.37% Smartphone 4.62 0.83% § Shoppers can’t find the right products on their smartphones because UX designed for desktops, doesn’t func7on well on smaller screens. § Purchasing (conversion) plummets from poor mobile search
- 8. Company Confiden,al and Proprietary8 § Look at the industry leaders that have already addressed the issue of crea7ng ideal, intelligent voice enabled user experiences for smartphones: Apple -‐ Siri Google -‐ GoogleNow Amazon -‐ Voice Search for eCommerce § Only EasyAsk leverages this voice and Natural Language search to provide an advanced UX for eCommerce retailers Voice is the Future of Mobile Shopping
- 9. Company Confiden,al and Proprietary9 § Shoppers can simply speak and ask for exactly what they want § EasyAsk delivers the right product on the first page, every 7me § A natural alterna7ve to the frustra7on of naviga7ng with liale buaons or pulldown menus § Delighted shoppers simply speak, select, and purchase Intelligent, Intui7ve . . . Smarter Search Simply. Smarter. Search.
- 10. Company Confiden,al and Proprietary Compare EasyAsk Results to the Compe77on § Search = ladies red ski jackets under $200 10
- 11. Company Confiden,al and Proprietary11 EasyAsk Channel Partners § EasyAsk’s smarter search solu7on is op7mized to run on our Partner’s pladorms providing drama7c improvements in performance, accuracy and conversion
- 12. Company Confiden,al and Proprietary12 Valida7on Gartner Cool Vendor: Analy?cs “With all the fervor around voice-‐ac?vated applica?ons and machine intelligence, EasyAsk can help end-‐user organiza?ons and vendors put an Apple Siri-‐ or IBM Watson-‐ like front end on . . search applica?ons.” Gartner Best Prac?ces in E-‐Commerce “Natural language allows EasyAsk to build shopping experiences in which users can enter informa?on in various unpredictable ways. EasyAsk also has strong thesauruses, vocabularies and lexicons for various commercial categories.”
- 13. Company Confiden,al and Proprietary13 Board of Directors § Craig Bassin – CEO, experienced leader and serial entrepreneur § Nick Halsey – CMO, Keynote Systems (acquired August 2013) – CMO, SugarCRM – CMO, Alphablox (acquired by IBM) – VP Marke7ng, JasperSoi (acquired by TIBCO) – Manager Applica7ons Marke7ng, Apple Computer § Stuart Pann – SVP, Prin7ng and Personal Systems Division, HP – GM -‐ Intel Corpora?on, Customer Fulfillment, Planning and Logis7cs – Responsibili7es include, microprocessor and chipset pricing, demand forecas7ng and various sales strategies – Director of The Tech Museum of Innova7on
- 14. Company Confiden,al and Proprietary14 EasyAsk Management Team § Craig Bassin – CEO/Entrepreneur – Oracle, B2 Systems CEO – Founder, Callixa CEO (Acquired SAP) – 3 Exits (1 IPO, 2 Acquisi7ons) § Richard Wood, PhD – CTO/VP Engineering – Natural Language Innovator for over 20 years – CA, AI Corp, Progress – 2 Exits (2 Acquisi7ons) § Marc Schnabolk – SVP CRO – Oracle, Open Text, Eloquent, Business Objects, Cartesis, Endeca – 6 Exits (3 IPOs, 3 Acquisi7ons) § John Morrell – VP Products – Coral8/Aleri (acquired by SAP), WebMethods/Ac7ve Informix, Oracle – 4 Exits (1 IPO, 3 Acquisi7ons)
- 15. Company Confiden,al and Proprietary Mobile eCommerce is growing exponen7ally and is the leading market segment for Venture Investment An intui7ve mobile User Experience (UX): The Combina7on of intelligent voice recogni7on and smarter search is the next evolu7onary step in mobile shopping Retailers recognize that customers who find products instantly have an outstanding UX and will recommend their site and return to buy again, maximizing customer conversion Your investment is on par with the founders of the company, pre-‐venture capital dilu7on 15 Now ask yourself, “Why Shouldn’t I Invest in EasyAsk?”
- 16. Company Confiden,al and Proprietary EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team eCommerce analysts and publica7ons all recognize EasyAsk as an award winning industry leading solu7on Your investment provides resources for the company to aggressively expand sales and marke7ng in this explosive mobile market 16 Now ask yourself, “Why Shouldn’t I Invest in EasyAsk?”