Control Group is a technology and design services company based in NYC that helps organizations digitally activate their spaces, businesses, and products through strategies, architecture, development, and design. They helped Kate Spade launch their new Saturday brand by integrating dynamic digital signage into their Tokyo store to display weekly inventory updates. They worked with OTG to allow travelers to order food from iPads in airport gates for delivery to their seats. They are working with the NYC MTA to deploy digital wayfinding kiosks. When deploying in-store experiences, considerations include content update processes, transaction workflows, data insights, and cloud offloading.