This document discusses strategies for consulting firms to engage clients through their corporate websites. It recommends focusing on understanding the client's needs and buying lifecycle to provide contextual and personalized experiences. Key aspects include developing thought leadership content, optimizing the user experience, adopting responsive design for mobile, improving search and social media integration, measuring engagement, and leveraging technologies like CRM to track engagement across channels. The overall approach is to move websites beyond just information sharing to truly engaging clients through the online experience.
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
Motarme Customer Development workshop provided to participants of Trinity Launchbox, July 2015. Includes a definition of Customer Development, some techniques for testing and validating a new product, leading into a process for Customer Acquisition. Also quick review of Agile principles. Includes list of recommended links / books.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
Motarme Customer Development workshop provided to participants of Trinity Launchbox, July 2015. Includes a definition of Customer Development, some techniques for testing and validating a new product, leading into a process for Customer Acquisition. Also quick review of Agile principles. Includes list of recommended links / books.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
Sony: Scaling Big Data for Stronger Marketing CampaignsAMASanDiego
Track: Insights & Analytics
Topic: CRM
Title: Data-Driven Digital Marketing: Making Big Data Practical at Sony Electronics
Speakers: JENNIFER GEDDY, Director of Marketing Operations, Sony & MICHAELA ION, Senior Manager of Marketing and CRM, Sony
Big data is alluring to everyone; however, its power is difficult to harness by most marketers. In this session, we’ll learn how Sony is leveraging big data to generate revenue from its existing customers and find new customers in innovative ways. The session content will enable participants to optimize campaigns before they even start and to adjust strategy on the spot using new technologies.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
SPAR keynote - A Roadmap for Digital MarketingKlaas Weima
Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
The Customer Journey Funnel: The Key to Sustainable GrowthRocketSource
Creating a modern funnel to accommodate marketing and sales in today's market requires a strong understanding of the dynamics of customer behavior and the way processes should be structured to guide users down the path to purchase.
The terms "sales funnel" and "marketing funnel" don't quite fit the bill like they used to. Let's explore what a customer journey funnel is, and why it's so vital to organizations.
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
Episode one of a seven episode podcast series on Design for Customer Engagement. Starting from business objectives, the series focuses on identifying all of the relevant technological components that seamlessly integrate with one another, in order to assist companies in developing an End-to-End Digital Marketing landscape that suits their business strategy. Listen to the full podcast at: http://www.techedgegroup.com/podcast/engaged-by-design/digital-marketing-strategy
Do you have a strategy in place to emerge from COVID-19 ahead of your competition? In this webinar, financial, data, and marketing experts will break down the three most important parts of your income statement to focus on to successfully navigate the current COVID-19 situation and accompanying economic consequences.
We will share examples and case studies of how businesses have catapulted themselves ahead of their competitors by focusing on specific activities during economic downturns, such as increasing the ROI on marketing efforts and implementing cost cutting measures (improving customer retention and reducing process inefficiencies).
We can only speculate how the economy will recover following the pandemic. There is the possibility of a “V” rebound – sharp downturn followed by sharp upturn, but that is becoming less and less likely each day. Businesses need to prepare a “U” or an “L” or even a Nike-style “swoosh” type recover that could take up to 24 months.
What we do know is that Covid19 marks an inflection point: The world after it is unlikely to resemble the one before it. CEO’s need to remake their organizations to cope with the “new normal”.
HGS Interactive is a partner agency for Subrat Bisht and specializes in Digital CRM. In this presentation HGSI has debunked the myths around social crm and shared valuable Insights. For more case studies like this, visit www.hgsinteractive.com
The digital marketing playbook for the hotel industry in 2021Jeremy Mays
Since the hotel and hospitality industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, hotels, small-boutiques and resorts and scrambling to fill rooms and cut their vacancy rates as much as possible.
We’ve built a digital marketing strategy playbook for the hotel industry to give you the tools and techniques to grow your brand.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
Sony: Scaling Big Data for Stronger Marketing CampaignsAMASanDiego
Track: Insights & Analytics
Topic: CRM
Title: Data-Driven Digital Marketing: Making Big Data Practical at Sony Electronics
Speakers: JENNIFER GEDDY, Director of Marketing Operations, Sony & MICHAELA ION, Senior Manager of Marketing and CRM, Sony
Big data is alluring to everyone; however, its power is difficult to harness by most marketers. In this session, we’ll learn how Sony is leveraging big data to generate revenue from its existing customers and find new customers in innovative ways. The session content will enable participants to optimize campaigns before they even start and to adjust strategy on the spot using new technologies.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
SPAR keynote - A Roadmap for Digital MarketingKlaas Weima
Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
The Customer Journey Funnel: The Key to Sustainable GrowthRocketSource
Creating a modern funnel to accommodate marketing and sales in today's market requires a strong understanding of the dynamics of customer behavior and the way processes should be structured to guide users down the path to purchase.
The terms "sales funnel" and "marketing funnel" don't quite fit the bill like they used to. Let's explore what a customer journey funnel is, and why it's so vital to organizations.
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
Episode one of a seven episode podcast series on Design for Customer Engagement. Starting from business objectives, the series focuses on identifying all of the relevant technological components that seamlessly integrate with one another, in order to assist companies in developing an End-to-End Digital Marketing landscape that suits their business strategy. Listen to the full podcast at: http://www.techedgegroup.com/podcast/engaged-by-design/digital-marketing-strategy
Do you have a strategy in place to emerge from COVID-19 ahead of your competition? In this webinar, financial, data, and marketing experts will break down the three most important parts of your income statement to focus on to successfully navigate the current COVID-19 situation and accompanying economic consequences.
We will share examples and case studies of how businesses have catapulted themselves ahead of their competitors by focusing on specific activities during economic downturns, such as increasing the ROI on marketing efforts and implementing cost cutting measures (improving customer retention and reducing process inefficiencies).
We can only speculate how the economy will recover following the pandemic. There is the possibility of a “V” rebound – sharp downturn followed by sharp upturn, but that is becoming less and less likely each day. Businesses need to prepare a “U” or an “L” or even a Nike-style “swoosh” type recover that could take up to 24 months.
What we do know is that Covid19 marks an inflection point: The world after it is unlikely to resemble the one before it. CEO’s need to remake their organizations to cope with the “new normal”.
HGS Interactive is a partner agency for Subrat Bisht and specializes in Digital CRM. In this presentation HGSI has debunked the myths around social crm and shared valuable Insights. For more case studies like this, visit www.hgsinteractive.com
The digital marketing playbook for the hotel industry in 2021Jeremy Mays
Since the hotel and hospitality industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, hotels, small-boutiques and resorts and scrambling to fill rooms and cut their vacancy rates as much as possible.
We’ve built a digital marketing strategy playbook for the hotel industry to give you the tools and techniques to grow your brand.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Showcasing Human Capital: How to Effectively Market a Professional Services FirmAchieve Internet
Effective marketing tactics for professional services firm marketing. In a service firm marketers do not have the luxury of marketing product features. The one key differentiator becomes the quality of your people and your core competencies. This presentation covers the importance of your Human Capital and the people that make up your Professional Services Firm
Trends in B2B Marketing: Customer-Centric Websites: Successful Strategies to ...Hannah Flynn
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Here’s your digital marketing playbook for the retail industry in 2021Jeremy Mays
One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing. In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omnichannel shopping experience that brings people in and brings people back.
What does this have to do with online marketing? More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email, but one that also gets creative and makes good use of new forms of marketing.
We’ve built a digital marketing strategy playbook for the retail industry to give you the tools and techniques to grow your brand.
Join this webinar with Peter Armaly, Senior Director and Adviser for Customer Success at Oracle, who will share his experiences, discuss some research, and offer guidance and opinions on the issue of Customer Success programs not being treated equal to its Sales peers.
Join this webinar with Peter Armaly, Senior Director and Adviser for Customer Success at Oracle, who will share his experiences, discuss some research, and offer guidance and opinions on the issue of Customer Success programs not being treated equal to its Sales peers.
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
Law Firm Websites in 2018: Bottlenecks & Recommendationsedynamic
The legal industry is facing significant headwinds due to flat growth, increased competition, and increased client demands. In order to compete in a crowded marketplace, firms must evolve and differentiate themselves to win new business and grow
Progressive Web Apps, also known as Installable Web Apps or Hybrid Web Apps, is the latest industry trend helping businesses create more engaged and loyal customers by presenting regular web pages or websites as traditional applications or native mobile applications to the users.
A Revenue Engine increases revenue for organizations by seamlessly aligning demand gen strategies with business processes and the customer journey, providing a single view of the customer and integrating an optimized CX tech stack.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
Mid-market marketers’ task is lot tougher compared to large enterprise marketers due to limited budget, lean resources, and complex client needs. For mid-market businesses, it’s vital to be able to compete on a level playing field with industry giants.
Learn how a winning combination of a best-in-class digital experience platform in combination with an award-winning agency with a full Marketing Operations model can drive business success and measurable marketing ROI.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
In the complex mobile technology ecosystem, selecting the right development approach can be intimidating.Sitecore mobile solution makes the entire process simple for marketers and technologists.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Scott Stocker shares the best practices you can follow while upgrading your Sitecore environment to its latest version. He also shares handy solutions for common challenges you may face.
Crossing Paths: Meet Customers Wherever They Are on Their Journeyedynamic
Caroline Schmid, edynamic’s Vice President for Demand Generation Services will help you to encounter your customers and prospects one-to-one in her session – combining marketing technologies for omni-channel communication.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
Future Of Consulting Firm Websites
1. A Digital Solutions Firm delivering
Marketing and Technology Solutions
New York . Toronto . Phoenix . Los Angeles . London. Dubai . New Delhi
Future of
Consulting Firm
Websites
3. 2
IT IS THE WINDOW TO YOUR WORLD…
IT IS THE FIRST IMPRESSION … AND IT COULD BE
THE LAST…
4. 3
The importance of your website cannot be
overstated
Buyers use the site as a tool to buy
80% of buyers said they found
the vendor, not the other way
round.
Source: MarketingSherpa B2B
Marketing Benchmark Survey
Buyers are doing most of their initial research online
before initiating conversations.
Your clients find you
5. 4
The importance of your website cannot be
overstated
Website is the most important marketing asset for a b2b
organization
Website is the number 1 tactic
used
Source: B2B Technology
Marketing Benchmark Survey
6. 5
Difficult todifferentiate ina crowded market place
Everyone istrying tobecome a ‘TrustedAdvisor’, an
opportunity that presents itself post engagement
Becoming a thought leader isn't easy
Enormous commitment to publishing content
Contribution from a variety of resources
Lack of measurement topredict results
Marketing Challenges
Consulting firms find it difficult to generate leads and
engagement
7. 6
How do you differentiate
yourselves and engage
prospects in a crowded
marketplace?
9. 8
Moving Up the Digital Maturity Curve
Consulting firms need to focus on moving up the Digital
Maturity curve towards client engagement.
1995-2005
IT Led
•Brochure-ware
•Webmaster bottleneck
2005 – 2011
Marketing driven
informational
marketing
•Spray and pray
•Static content
•Ad-hoc thought
leadership
•Marketing-driven
•Interactive
•Some intelligence
•Disconnected assets
•Functional focus
Now
Digital Client Engagement
•Thought Leadership that engages
client
•Personal and contextual
•Multi-device experiences
•Predictive 1 to 1 marketing
•Measurement
•Focus on ROI
10. 9
Moving Up the Digital Maturity Curve
Consulting firms need to focus on moving up the Digital
Maturity curve towards client engagement.
1995-2005
IT Led
•Brochure-ware
•Webmaster bottleneck
2005 – 2011
Marketing driven
informational
marketing
•Spray and pray
•Static content
•Ad-hoc thought
leadership
•Marketing-driven
•Interactive
•Some intelligence
•Disconnected assets
•Functional focus
Now
Digital Client Engagement
•Thought Leadership that engages
client
•Personal and contextual
•Multi-device experiences
•Predictive 1 to 1 marketing
•Measurement
•Focus on ROI
12. 11
The new client drives the need for meaningful client
engagement
- Better informed
- Starts the buying process
- Has many options
- Decides whereto engage
13. 12
The client and their needs are the focus
Yourprospectshavethreequestions: Doyouknowmybusiness,Haveyou
solvedsimilarproblemsandCanIworkwithyou?
Social and
Community
Website Email
Mobile
Have you solved
similar problems?
14. 13
The client and their needs are the focus
Yourprospectshavethreequestions: Doyouknowmybusiness,Haveyou
solvedsimilarproblemsandCanIworkwithyou?
Social and
Community
Website Email
Mobile
Have you solved
similar problems?
16. 15
Client-centric Engagement Across Channels
Yourwebsiteexistsaspartofyoureco-system
Social and
Community
Website Email
Mobile
Have you solved
similar problems?
Social and
Community
Website
Email
Marketing
Mobile
360 Degree
Client Insight
20. 19
McKinsey & Company
Website showcases thought
leadership aimed to position the
brand
Website focuses on engaging
clients with thought leadership
Consulting firm leaders have moved towards client
engagement
Consulting leaders engage clients through exceptional content that is
merchandized, distributed across channels, and is measured
Accenture
Thought leadership across the site
Types of content assets includes
whitepapers, publications and
videos
22. 2121
6 STEP APPROACH TO CLIENT ENGAGEMENT ON YOUR
WEBSITE
1
BUYING LIFECYCLE &
CONTEXTUAL EXPERIENCE
2
CONTENT
MARKETING
3
ENGAGING
EXPERIENCE
4
WEBSITE
CONVERSION
5
MEASURE
ENGAGEMENT
6
TECHNOLOGY THAT
ENGAGES
23. 2222
6 STEP APPROACH TO CLIENT ENGAGEMENT ON YOUR
WEBSITE
1
BUYING LIFECYCLE &
CONTEXTUAL EXPERIENCE
2 CONTENT MARKETING
3
ENGAGING
EXPERIENCE
4
WEBSITE
CONVERSION
5
MEASURE
ENGAGEMENT
6
TECHNOLOGY THAT
ENGAGES
24. 23
Understand your Buying Cycle
This is typically 5-6 stages clients pass through from the point
of need recognition to a purchase decision
25. 24
Segment and target content to buying lifecycle
Identify content that address customer expectations. Consider
buying cycle, segmentation, pain points and motivators
Understand your
Buying Cycle
Segment your
audience
Map the
Messages
Implement the
Platforms
26. 25
The right message to the
right person at the right
time leads to engagement
82% of prospects say content
targeted to their specific
industry is more valuable
67% say content targeted to
their job function is more
valuable
29% prefer content targeted to
their geography
*MarketingSherpa 2012
Context drives engagement
Context places the experience in the control of the visitor,
aligning to their expectations, leading them to the next steps
Context can be gathered
through the experience
Visitor generated (implicit digital
footprint), visitor supplied or
externally supplied (services like
DemandBase provide industry,
presence, location, revenue, etc.)
27. 26
Personalization through Context
Based on user behavior and digital footprint you can segment
users…
Next time the
person
comes back
to the site,
relevant
information is
presented on
the home
page banner
Navigates to
services page
and related
content
28. 27
Track the digital footprint and
segment users
• Track practices and industries
pages they visit
Look up data on industry and
location from external system
Segment into stages of the
buying lifecycle
Contextual, personalized experiences for consulting
firms
Consulting firms can create meaningful experiences by
understanding user needs and positioning appropriate content
Personalize experience to engage
• Targeted cased studies
• Industry information
• Home page directed towards
user context
• Position thought leadership
across the buying lifecycle to
drive conversion
29. 2828
6 STEP APPROACH TO CLIENT ENGAGEMENT ON YOUR
WEBSITE
1
BUYING LIFECYCLE &
CONTEXTUAL
EXPERIENCE
2
CONTENT
MARKETING
3
ENGAGING
EXPERIENCE
4
WEBSITE
CONVERSION
5
MEASURE
ENGAGEMENT
6
TECHNOLOGY THAT
ENGAGES
31. 30
Thought Leadership
Your website is the ideal vehicle for thought
leadership marketing (TLM) to drive client
Acquisition through engagement
WEBSITE
WHITE
PAPERS
WEBINARS EVENTS BLOGS FORUMS
35. 34
56%
56 PERCENT OF B2B
MARKETERS REPORTED
ACQUIRING NEW BUSINESS
PARTNERSHIPS BY UTILIZING
SOCIAL MEDIA
Social Media Marketing Report. 2012
36. 35
Social Media Adoption
The consulting world has now embraced social media. But many
of social media’s most potent tools remain untouched
Source – A Research Report by The Bloom Group, BlissPR and the AMCF
What are the Key Barriers to Using
Social Media in Thought Leadership Marketing?
38. 3737
6 STEP APPROACH TO CLIENT ENGAGEMENT ON YOUR
WEBSITE
1
BUYING LIFECYCLE &
CONTEXTUAL
EXPERIENCE
2 CONTENT MARKETING
3
ENGAGING
EXPERIENCE
4
WEBSITE
CONVERSION
5
MEASURE
ENGAGEMENT
6
TECHNOLOGY THAT
ENGAGES
39. 38
Consulting firms should focus on creating engaging
experiences that are measurable
User experience is a broad range of disciplines with
the objective delivering satisfying and engaging
experiences
User
Experience
• Branding
• Usability
• Information
architecture
• Design
Engaging
Experience
• Easy to find
thought
leadership
•Easy to read
Brand
alignment
41. 40
100M
THE NUMBER OF SMARTPHONE
USERS EXCEEDS 100 MILLION
WITHIN THE FIRST THREE
MONTHS OF 2012.
comScore, Inc. 2012
42. 41
AdoptingaMobile-firstStrategy
A Mobile-first Strategy
Think about your website as
MOBILE site first—start with
mobile as the premise for your
site
Why mobile-first?
1. Opportunity: A growing use of
tablets and smartphones
2. Constraints: Screen size,
Network speed, Modes of use
3. Capabilities: Location (GPS),
Visual input, Gesturing
“WE REALLY NEED TO SHIFT
NOW TO START THINKING
ABOUT BUILDING MOBILE
FIRST. THIS IS AN EVEN BIGGER
SHIFT THAN THE PC
REVOLUTION.”
Kevin Lynch, CTO Adobe
“WE'RE JUST NOW STARTING TO
THINK ABOUT MOBILE FIRST
AND DESKTOP SECOND FOR A
LOT OF OUR PRODUCTS.”
Kate Aronowitz, Design Director
Facebook
44. 43
Improve Findability: Site Search
Multi-faceted site search is critical to highly
satisfying and effective user experience
90%companiesreportthatsearchistheNo.1meansofnavigationontheirsite -
SearchTechnology:ResurrectingtheWeb’sWorkhorse,JupiterMediaMetrix
82%ofvisitorsuseSiteSearchtofindtheinformationneeded - SpecializeYourSite’s
Search,ForresterResearch
49% of visitors do not bother to reformulate their search queries
after first failed results - JakobNielsen,2011
46. 45
Position your leaders
Great bio pages
Letyourpeopleshinethrough
Reflectthecultureofthefirm,while
lettingthepersonbethefocus
Imageryisimportant
Look to law firms for
examples of great bio pages
47. 4646
6 STEP APPROACH TO CLIENT ENGAGEMENT ON YOUR
WEBSITE
1
BUYING LIFECYCLE &
CONTEXTUAL
EXPERIENCE
2 CONTENT MARKETING
3
ENGAGING
EXPERIENCE
4
WEBSITE
CONVERSION
5
MEASURE
ENGAGEMENT
6
TECHNOLOGY THAT
ENGAGES
50. 49
Merchandise your product –
make whitepaper seem like a
significant item
Simple and persuasive content
Obvious and Engaging call to
action
Simple forms
Call to action ‘tips’prospects over
Call to action is key to driving conversion
51. 50
Call to action buttons, offers,
copy and navigation drives
lead conversion
What tactics drive conversion?
Simple tactics drive leads
52. 5151
6 STEP APPROACH TO CLIENT ENGAGEMENT ON YOUR
WEBSITE
1
BUYING LIFECYCLE &
CONTEXTUAL
EXPERIENCE
2 CONTENT MARKETING
3
ENGAGING
EXPERIENCE
4
WEBSITE
CONVERSION
5
MEASURE
ENGAGEMENT
6
TECHNOLOGY THAT
ENGAGES
54. 53
Define your lead scoring model to measure
engagement
Score Description Marketing Action
A4
The right prospect but no
interest.
Priority but may need
specific “why now”
messaging.
B1
Good fit and very
interested.
Send to sales queue for
follow-up.
C1
Not the idea prospect but
very interested.
Will they ever be a good fit?
Continue to nurture.
D4 Wrong Fit. No interest.
Fulfill request and segment
out.
53