See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
In an ideal world, a B2B lead scoring system could passively identify the company a site visitor works for and send contact lists to your sales team. Hear how one company rebuilt their new product launch strategy from the ground up to focus on capturing leads, and in the process took their digital measurement from afterthought to the cutting edge of digital lead scoring. Andrew describes how to use free tools to give salespeople prospecting lists that contain potential customers they should contact and what products those customers are interested in – while protecting privacy.
This presentation prepared for eMetrics conference, March 7, 2012.
See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
In an ideal world, a B2B lead scoring system could passively identify the company a site visitor works for and send contact lists to your sales team. Hear how one company rebuilt their new product launch strategy from the ground up to focus on capturing leads, and in the process took their digital measurement from afterthought to the cutting edge of digital lead scoring. Andrew describes how to use free tools to give salespeople prospecting lists that contain potential customers they should contact and what products those customers are interested in – while protecting privacy.
This presentation prepared for eMetrics conference, March 7, 2012.
The Ultimate Guide to Oracle eloqua marketing 2021 implementation essentials ...PennyJose1
Please follow the below link to get this ultimate guide -
https://bit.ly/2Zv7LXG
The Oracle Eloqua Marketing 2021 Implementation Essentials 1Z0-340-21 Certifications Exam is designed for people who use, implement, or maintain Oracle's Time and Labor Cloud 2021 solution. The objective of the Oracle Time and Labor Cloud 2021 Implementation Essentials 1Z0-340-21 Certifications Exam is to ensure that a candidate is able to effectively utilize the features of Oracle's Time and Labor Cloud 2021 solution. This syllabus covers the topics in the self-paced learning module Oracle Time and Labor Cloud 2021 Implementation Essentials 1Z0-340-21
How to pick the best pricing strategy for your SaaS businessCustify
Deciding on a pricing strategy for a SaaS is often not as easy as it looks.
The pricing strategy is defined by, and in fact, integrated into your product. It is dependent on parameters like usage and features, making it a complex process. If you are a SaaS founder, you know exactly what we’re talking about.
Getting the pricing strategy for your SaaS right involves a deep understanding of your product and how it fits into the customer/ market ecosystem.
Let's see what pricing strategy is the best one for your SaaS
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
This is chapter 17 from the Marketing Rockstar's Guide to Marketo. Inside you'll find help on lead nurturing ideas, workflows, and tools that will help you drive revenue.
Product Marketing Content Curator: Why do you need one?NeuronLeaders
A proficient Content Curator can help increase sales, lower costs and improve results by auditing, evaluating, creating, managing, and optimizing your product marketing assets.
In the Fintech marketing world, you have to move fast with Web traffic, lead generation & brand awareness. But are you still wondering where to start?
We’re 20 years into the era of marketing automation and digital marketing. Your marketing strategy should identify the right customers for your fintech product and services.
But how?
B2B marketing may seem overly complicated but a good marketing strategy makes it all easy.
Yes, truly a business is said to be growing when there are numbers to prove the same. But relying ‘only’ upon metrics can sometimes be misleading. The need is to have a proper B2B marketing strategy targeting the correct audience through the correct channel.
The Art & Science of Webinar Marketing presented by Nadia Barmada, Global Content Marketing Manager, Getty Images & Morgan Cantrell, Product Manager, BrightTALK at the Modern Marketing Experience in London on October 15, 2014.
Are you getting results from your webinar program?
62% of B2B marketers create webinar content, but the majority are not tracking its ROI. Getty Images and BrightTALK will share the keys to creating great webinars, attracting the right audience and measuring impact on revenue using the BrightTALK for Eloqua connector.
We’re going back to the basics. Watch Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of marketing operations. We'll give tips for lead routing, scoring, marketing and sales alignment, and more of the essentials you need to develop an effective marketing operations team.
If you’re already using Eloqua, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Eloqua expert Zee Jeremic reveals various hacks for getting better results out of your Eloqua software.
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
The Ultimate Guide to Oracle eloqua marketing 2021 implementation essentials ...PennyJose1
Please follow the below link to get this ultimate guide -
https://bit.ly/2Zv7LXG
The Oracle Eloqua Marketing 2021 Implementation Essentials 1Z0-340-21 Certifications Exam is designed for people who use, implement, or maintain Oracle's Time and Labor Cloud 2021 solution. The objective of the Oracle Time and Labor Cloud 2021 Implementation Essentials 1Z0-340-21 Certifications Exam is to ensure that a candidate is able to effectively utilize the features of Oracle's Time and Labor Cloud 2021 solution. This syllabus covers the topics in the self-paced learning module Oracle Time and Labor Cloud 2021 Implementation Essentials 1Z0-340-21
How to pick the best pricing strategy for your SaaS businessCustify
Deciding on a pricing strategy for a SaaS is often not as easy as it looks.
The pricing strategy is defined by, and in fact, integrated into your product. It is dependent on parameters like usage and features, making it a complex process. If you are a SaaS founder, you know exactly what we’re talking about.
Getting the pricing strategy for your SaaS right involves a deep understanding of your product and how it fits into the customer/ market ecosystem.
Let's see what pricing strategy is the best one for your SaaS
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
This is chapter 17 from the Marketing Rockstar's Guide to Marketo. Inside you'll find help on lead nurturing ideas, workflows, and tools that will help you drive revenue.
Product Marketing Content Curator: Why do you need one?NeuronLeaders
A proficient Content Curator can help increase sales, lower costs and improve results by auditing, evaluating, creating, managing, and optimizing your product marketing assets.
In the Fintech marketing world, you have to move fast with Web traffic, lead generation & brand awareness. But are you still wondering where to start?
We’re 20 years into the era of marketing automation and digital marketing. Your marketing strategy should identify the right customers for your fintech product and services.
But how?
B2B marketing may seem overly complicated but a good marketing strategy makes it all easy.
Yes, truly a business is said to be growing when there are numbers to prove the same. But relying ‘only’ upon metrics can sometimes be misleading. The need is to have a proper B2B marketing strategy targeting the correct audience through the correct channel.
The Art & Science of Webinar Marketing presented by Nadia Barmada, Global Content Marketing Manager, Getty Images & Morgan Cantrell, Product Manager, BrightTALK at the Modern Marketing Experience in London on October 15, 2014.
Are you getting results from your webinar program?
62% of B2B marketers create webinar content, but the majority are not tracking its ROI. Getty Images and BrightTALK will share the keys to creating great webinars, attracting the right audience and measuring impact on revenue using the BrightTALK for Eloqua connector.
We’re going back to the basics. Watch Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of marketing operations. We'll give tips for lead routing, scoring, marketing and sales alignment, and more of the essentials you need to develop an effective marketing operations team.
If you’re already using Eloqua, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Eloqua expert Zee Jeremic reveals various hacks for getting better results out of your Eloqua software.
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
Your Global Sales Playbook: How to Take on International ExpansionSales Hacker
DocSA company can only be as big as its global ambitions.
International sales bring new markets, fresh revenue streams, unique talent, and a higher return on investment. But a methodical go-to-market plan is critical in ensuring that your organization is set up for success.
When appropriately composed, these strategies mitigate expansion risk and encourage efficient use of resources, timelines, and capital for global expansion. How can you avoid the most common international expansion mistakes?
Globalization Partners' Chief Revenue Officer, Diane Albano, joined us to share expert insight into building a global sales strategy that can dramatically improve the long-term outlook of your company.
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
The standard lead generation model only gets you so far. To take your marketing to the next level, you need to embrace the concept of Demand Activation, a framework for planning what happens after a potential customers’ lead information is captured.
During this presentation, Nick and Chris will cover ways to do more with the email list you’ve built, as well as how you can utilize marketing automation and lead scoring to level up your game.
Takeaways:
Bridging the gap from lead to customer
Ways in which marketing and sales can work together
How to turn the heat up on cold leads
Reasons and ways to utilize marketing automation and lead scoring
Speakers: Nick Noble & Chris Peterson, Parqa
Demand Activation – Going Beyond Lead GenerationNick Noble
Presentation from MnSearch's event - Advanced Search: Next Level Forecasting & Lead Generation Strategies on Wednesday, November 16th at Spyder Trap in Minneapolis, MN.
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
Make Your Marketing Automation Strategy the "Rock Star" of Your Sales Lead Ge...David Clemen
This slide presentation accompanies this this session https://youtu.be/lNDZbD3kSy4 and explores how any company that is generating and tracking leads should utilize—and continually optimize—marketing automation. The panel offers strategic insight and best practices on such topics as…
- Strategies for scoring and mapping your lead flow to build an effective sales pipeline
- What information should reside in your marketing automation system
- Aligning relevant content to “personas” to optimize lead nurturing and engagement
With a well thought out strategy, companies can improve lead generation, engagement and conversion—making marketing automation the “Rock Star” of your organization.
Marketing: Do you feel like your leads are being tossed over the wall and you're not sure where they are going? Sales: Do you feel like the leads that you receive aren't targeted and "sales-ready"? If so, we can help.
Discover how lead prioritization and scoring can increase your sales. See real-world examples on how you can find your "sweet spot" and set up lead scoring that can drive superior results.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
Deconstructing Integration (and How to Put It All Together for Best Results) ...RedEngine Digital
Successful integrated marketing is made up of a lot of pieces - and isn't just about the various channels. Walk through all the elements you need to consider when planning and launching integrated, multi-channel campaigns, including organization, structure, technology, messaging, data, timing, budgeting, attribution and even competition. Hear how Special Olympics has aligned their internal staff and departments to efficiently integrate their channels and campaigns for both their national organization and also for its state programs. And see examples of successful integrated campaigns from Special Olympics and other organizations. This will be an interactive session, so bring your problems and solutions to the group!
Learning Outcome #1:
Discussion on the best organizational structure for integration
Learning Outcome #2:
Learn how each individual marketing element and channel can and should work in concert with others
Learning Outcome #3:
Tips on obstacles and solutions to integrated marketing
Presenters:
Olga Woltman, Director, Online Giving, Special Olympics
Liz Murphy, Founder, RedEngine Digital
Got leads? Know how they came in? Know where they are in your nurture process? Know how to score them?
If you answered yes, then bravo! But, it’s most likely that you aren’t quite clear on these answers and lead processes. We find, more times than not, that when it comes to lead management marketers face more questions than answers.
So, how do you get clarity on your process and determine where you can improve?
Top Tips include:
- Why lead management stumps marketers and is one of the most complex processes every business faces
- Tricks to uncovering your process based on lessons learned from Digital Pi Client projects
- How an assessment works and why, even if you did answer yes to the above, it’s always a good idea to direct, learn, and improve
CRM Options for Enterprise Nonprofits: StratusLIVE Heller Consulting
View the recording of the webinar here:
http://teamheller.com/webinar-stratuslive-crm-options/
This is the sixth installment in our “CRM Options for Enterprise Nonprofits” series. In this webinar Keith Heller shares additional insights and proven CRM best practices based on his years of experience advising and leading organizations on their CRM journeys.
Joining us in this session are Jim Funari, Co-founder and CEO, and Brett Meyer, Director of Product Management and Services of StratusLIVE, a cloud-based donor management solution built on Microsoft Dynamics 365. They share how StratusLIVE provides nonprofit organizations with enterprise-class CRM, fundraising, marketing, and BI solutions in one complete package.
View the video below to learn the strategies and technology that leading organizations use to raise money and serve their mission.
Similar to Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Zach Monroe
Marketing Technologist
- Nearly 9 years in the martech and data analytics space
- Worked with startups, mid-sized and global enterprise
organizations at all stages of growth, managing the
strategy, architecture and implementation of
marketing technology solutions.
- Reside in the Chicago-area with my wife Ashley and our daughters
Athena and Zara
- FUN FACT: I have a black belt in Taekwondo and was ranked 4th
nationally in sparring at the age of 14
3. Overview
Where to Start?
Common Challenges
Lead and Account Scoring Model
Automate Lead Management Framework
CRM Integration and Lead Assignment
Reporting and Analytics
3
4. 90% of the work
is in the planning
and strategy
5. Where to start?
ASK QUESTIONS!
Identify business requirements, platform requirements, and lead sources
What do we do today?
What are our platform
requirements?
What are our business
requirements?
What are our lead
sources?
5
6. Do you have an existing lead process framework?
¯_(ツ)_/¯
6
7. What do we do today?
Questions:
1. Do you have an existing lead process framework?
2. What works?
3. What needs improvement?
7
Answers:
1) YES!
2) What works?
• Sound strategy
3) What needs improvement?
• EXECUTION!
8. 8
• Capture leads
• Score leads
• Assign leads to reps
Business
Requirements
• Lead sources tied to Eloqua
• Lead scoring module configured
• CRM integration
Platform
Requirements
Keep it Simple
Priority: Translate business requirements into technical requirements.
9. • Backend web forms
• Get all web forms integrated with Eloqua backend forms
LEAD SOURCES
WEB FORMS
EVENTS
WEBINARS
9
IMPORTS
MANUAL
CREATION
• Webinar apps
• Integrate with Eloqua and automate reminders and follow-ups
• Highly recommend an event lead capture solution
• Sends leads directly to Eloqua and automates content delivery
• Sometimes a direct upload is necessary
• 3rd party data appends, outside lists, etc.
• Reps creating leads directly in your CRM
• Prospective customers call reps directly
11. Common Challenges
Finding lead sources and identifying data requirements
Identifying lead scoring criteria
Integration errors
Custom CRM setup
Lead attribution to revenue
11
13. Lead and Account Scoring – Explicit Data
13
• Start with captured data
• What are you asking for on your forms?
• TALK TO SALES
• What do they consider to be a hot lead?
• What are some commonalities of leads they reject?
• Can you fill account information with 3rd party data?
• You can combine lead and account scoring models in Eloqua or create multiple models
14. Lead and Account Scoring – Implicit Data
14
• Look at past engagement data to define “quality engagement”
• Combine engagement data from Eloqua reports with purchase data to identify what helped
lead to conversions
• Align content, business, and sales strategies
• What products/services are sales reps primarily focused on this year?
• What does the business consider to be “high value” content?
• What channel mix leads to higher conversions?
• Communicate with stakeholders
• Make sure everyone understands that lead scoring will now be DYNAMIC
16. What needs to be updated in the CRM?
16
• Lead object
• Pertinent lead information (decision maker, purchase timeframe, etc.)
• Contact object
• Email, phone, etc.
• Campaign object
• Campaign type, channel type, product, etc.
• Consider CRM rules
• Is there a sequence to record creation?
• What are the lead assignment rules?
• Are there different lead types? (prospective customer, partner, etc.)
When do we update each object?
17. Automation and Integration
17
• External Calls
• Lead (create)
• Lead (update)
• Contact (create)
• Contact (update)
• Campaign (create)
• Campaign (update)
• Task (create)
• Associate Lead with Campaign Member
• Associate Contact with Campaign
Member
• Inbound Auto Synchs
• Lead object
• Contact object
• Campaign object
• Custom objects
18. Automate, Integrate, and Customize
18
• PROGRAM BUILDER
• Out-of-the-box
• Customized automated programs
• DEFAULT CAMPAIGN RESPONSE RULES
• Customized for Leads and Contacts
19. Quick Tips
19
• Build small, scalable programs
• Large programs can become unwieldy and can be better scaled by splitting them up
• Utilize Custom Data Objects
• Sync to and from CDO’s to move custom data between platforms
• Maximize your use of filters
• From feeders to decision rules, filters will help you better path contacts through programs
by taking into consideration multiple criteria at once
• Get creative
• The CRM configuration and the data will never be
exactly what you’re looking for. You can solve these
issues by fully utilizing the Eloqua platform.
• Collaborate and Communicate!
• You’ll need to work hand-in-hand with sales, marketing,
and IT
23. Demand Funnel Record
23
• A set of custom columns in your CRM that tracks leads as they move
through each stage of the funnel
• Types of reports include:
• Days leads outstanding
• Lead survival curve
• Estimated lead value
• Funnel movement and conversion velocity
• Stage-by-stage campaign attribution
• Hot, warm, and cold YOY comparisons
24. Key Takeaways
Focus on planning and strategy
Ask questions
Start out simple
Communicate and collaborate
Define KPIs and develop a strategy for how to measure success
24