This document discusses the convergence of content and technologies to enable content prosumption. It notes that users want access to data everywhere and at all times. This leads to opportunities for innovative user experiences, data navigation, syndication, and monetization. The market is prepared for these opportunities with growing areas like digital marketing, social networks, and second screens. Future directions include developing a coherent data ecosystem, personalization based on user context, multi-device experiences, and maximizing collaboration between related projects.

1. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Content Convergence
Juan Vte. Vidagany (TIE) – Brussels, 25th June 2014
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Context Awareness
Dialogue Systems
Content
Syndication
Digital Marketing
Innovation Mashups
and Widgets Social
Media
Interactive Media
Opinion Mining Second
Screen Voice Recognition
Context Awareness
Dialogue Systems
Content
Syndication
Digital Marketing
Innovation Mashups
and Widgets Social
Media
Interactive Media
Opinion Mining Second
Screen Voice Recognition

2. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 1
Index
 Consumption and Prosumption
 And this leads to…
 The Providers
 Market is Prepared
 Benefits
 Future directions
 Collaboration Maximisation

3. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Consumption  Prosumption
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Consumption and Prosumption
Access and sharing data is a
basic need
 I want to access the data:
 I own and keep control (*)
 The data I know
 The data I don´t know
 So I want it:
 Every-where (*)
 Every-time
 Every….
Maslow's 1943 paper on needs

4. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 3
And this leads to….
 Attractive and useful representation of the data
 Advanced user environments
 Innovative data navigation
 Data adaptation for different audiences (eg disabled, elderly…)
 2nd Screen
 Data Discovery
 New ways of feeding and syndicating valid data to the user
 New ways of characterising and linking and curate the data
 New ways of gathering context information
 Data Publishing
 Innovative ways of accessing/distributing the data
 Innovative ways of monetisation
 Data Accessibility
 Data Feedback
The need for a proper
Content Ecosystem

5. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Where the focus should be in
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And this leads to….
Person – Context
Value
Instead of users reaching for the data; it is the data, which reaches the user
Providers + Technology to make that possible

6. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 5
The Providers
 Enhanced Content Production
 Acquisition / UGC capture
 Characterisation / Auto…
 Linking
 Publishing / Syndicating
 Content Enriching through UGC
 Brand and Consumer rules
 Analysis
 Objectives
 Monetisation
 User retention
 Content Gathering/Enrichment
 Brand reputation and coherence

7. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 6
Market is Prepared
 2nd Screen: $8.9B by 2018
 Digital Marketing: $77 Billion in 2016
 Social networks: +1.850 Million Users

8. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 7
Market is Ready
 Mary Meeker: 2015 will be
about 'findable data' and mobile
sensors / wearables
 Tablet Units = Growing Faster
Than PCs Ever Did...+52%, 2013
 Rise Of Invisible App
 % Social referrals
 6.5 hours on Twitter
 9 hours on Facebook
 TV that recognises user and recommends programs
 Google Gesture

9. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
UGC growing
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UGC
Findable & Sharable Data = Still Early & Evolving Rapidly

10. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
...A fanbase shares, comments, curates, creates...
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UGC & Media

11. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 10
Benefits
 User
 Richer media prosumption experience
 Data reaches the user in the context
 Content providers
 New ways of monetisation and audience retention
 Fine-grained distribution mechanisms
 Better feedback including qualitative information
 Business opportunity for Software/Content providers

12. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 11
Future directions
 Coherent data ecosystem
 Integration / data characterisation and accessibility
 Data as a Service
 UGC availability and facilitation services
 Personalisation – Person Centric
 Personalised data discovery
 Automatic summarisation and simplification of information for
disabled and elderly
 Contextualisation – Context Centric
 Dynamic contextual communities / Innovative Social interactions
 Context-aware Content Presentation
 Personalised + Contextualised
 Advanced brand and consumer protection

13. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 12
Future Directions
 Multi-Device and synchronisation
 Inter-device communication and synchronisation
 Automated Content Recognition
 Multi-device media monetisation
 Multi-device content addressability
 Data representation
 Augmented Reality
 3D
 Personal point of view
 Advanced Social Media Data Mining

14. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 13
Collaboration for maximisation
 Synergy development
Project #1
Project #2
Project #3
Provide:
ACR Mechanism
Get:
Contextual Data
Provide:: Video
Event Processing
Get:
2nd Screen Tech
Company #2
Provide::
Audio watermarking tech.
Get:
Proof of Concept

15. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium 14
Maximised Collaboration
 Full clustering
 Too wide topics meaning that specific areas are slightly depicted
 Commonality of concepts but commonality of interests is needed
 Cooperate rather than be push
 Different timing of projects
 More networking/political than operational
 No budget room for operational clustering
only strategic/operational
 But if this is inverted:
 Focus around 4-5 interrelated projects
 Where there is common partners/interests
 Where there is a ‘want’ vs a ‘push’
What TIE Kinetix previously saw and experienced in FiNES

16. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Mini-Cluster Idea
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Maximised Collaboration
 Organize a small group of projects to exchange
 Projects technical level information
 Results or partial results
 About
 Common interests / problems / approaches
 Complementary features / results
 Linked to actual project results
 Enlarging scope with “minimal” effort
 Creating a better / more general results joining efforts
 There is a reason why projects chose their way!

17. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Mini-Cluster approach / steps
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Maximised Collaboration
 Exchange of information
 Projects technical level information
 Offers / Nice to Have / Needs  Features Portfolio
 Possible synergies detection
 Selection(s) on portfolio
 Teams synchronization
 Projects exchange of info
and actions plans
 Implement synergies

18. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Results of previous experiences
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Collaboration maximisation
 Mapping repository augmented/common implementation
 Integration of 2 projects platforms
 Use e-learning platform (in development) by the projects
 iESA common workshop (4 projects)
 Attending brokerage event at the HMI (Hannover Messe
Industrie).
 As mini-cluster of FoF
 As individual projects
 9 FoF projects involved
 Token to be passed in next meeting.

19. SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2014 SAM consortium
Many thanks for your attention!
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Any questions?
Any questions?
Juan Vte Vidagany
CTM RDI Projects Coordinator
TIE Kinetix
juanvi.vidagany@tiekinetix.com
http://tiekinetix.com/innovation