There are many approaches to Customer Journey Mapping, just as there are many different company cultures looking to use this valuable tool to improve their customer experience. We presented this content at the 2016 CXPA Members Insight Exchange.
23. For
more
information
-‐ SuiteCX.com
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655-‐6511
Thank
You
-‐We
hope
this
clarifies
some
things
for
you
and
adds
to
your
insights
and
conversation
“Great
customer
experiences
often
exist
in
the
space
between
knowing
and
anticipating
needs.
Data
helps
with
both,
but
in
very
predictable
ways
(predictable
is
mostly
good
for
the
former,
not
the
latter).
Intuition,
on
the
other
hand,
might
as
well
be
the
most
undervalued
asset
in
business,
and
yet
is
what
makes
the
difference
between
simply
anticipating
needs
and
redefining
a
category.”
fastcompany