See how an integrated approach to digital asset management and product information management helps to solve retail content chaos. Organize product specs, marketing copy, and digital assets in one centralized content hub to streamline e-commerce and omnichannel marketing activities and deliver more compelling customer experiences. Learn more at https://www.widen.com.

1. How to solve retail content chaos
With an integrated DAM+PIM solution
June 25, 2020

2. The problem: Content chaos
derails creativity and delays
time to market

3. Products are becoming whatever
shoppers can read, see, and hear
Descriptive product copy
Product taxonomies
Social media
Ads
Product descriptions
Short-form video
Lifestyle and studio photography
Price comparisons
Product specifications
Descriptive product copy
Shipping information
How-to videos
Product manuals
Care instructions
FAQs
User-generated content
Reviews
Your customer
Share Find
Use
Buy
Choose

4. The problem
The ongoing difficulties managing
brand and product content
Many forms
Products are represented by descriptive copy, specifications,
photography, videos, brochures, feature lists, and much more
Countless sources and destinations
Multiple teams and technologies contribute to the product content used
to promote and sell your products across many channels
Ever changing
Content changes with new messaging, visual styles, and product updates

5. A game of telephone
The result is confused and
disappointed customers
Rewards don’t come easy
The work of communicating innovative and life-changing product benefits
intensifies from team to team
Scaling is tough
Photos, videos, graphics, specs, and copy with hundreds or thousands of
products gets messy and complicated
It’s overwhelming
Creativity and motivation are no match for unstructured content chaos

6. What if you changed the way you
manage digital assets, marketing
copy, and product specs?
From scattered to centralized
Connect the systems that bring product content together under one roof
From upon request to self-serve
Do away with email requests and provide ondemand self-serve access
From confusion to confidence
Create one seamless workflow for ultimate version control
From manual to automatic
Get out of spreadsheet nightmare-ville and into truth city
Change the game

7. The solution: Automate content
operations to deliver richer
customer experiences

8. The integrated DAM and PIM solution
The content tech combo solving
product marketing chaos
Centralized content hub
Improve access to marketing content and product information across the
enterprise and partner ecosystem
Organization with automation
Guide content through creation, review, approval, and distribution
Omnichannel commerce ready
Distribute content to any person or system to support sales, marketing,
and e-commerce

9. Ingest product data from PLM, ERP, or
similar upstream systems
Viewable, searchable, and filterable
Not editable
Step 1: Centralize product data
ERP
PLM Product data

10. Import data from the source

11. Connect product and creative to the product entry

12. Add marketing copy
Relate assets to products
Route proofs for review and approval
Automate workflows
Segment content
Step 2: Enrich products with valuable content
ERP
PLM Product data
Digital assets Marketing copy

13. Alert the digital supply chain via email

14. Apply structured content to product info

15. Manage creative from request to review and approval

16. Manage creative from request to review and approval

17. Manage creative from request to review and approval

18. Prepare products for different markets

19. Create channels for downstream needs
Send product content from one source
Export the product attributes and digital
assets to your channels
Step 3: Deliver up-to-date product content to market
E-commerce
CMS
Syndication
partners
Print publishing
partners
Portals
Product data
Digital assets Marketing copy

20. Ready product listings for distribution

21. Organize product data for syndication

22. Share marketing and sales collateral with channel partners

23. Create localized marketing and sales material

24. Syndicate products across ecommerce platforms

25. Analyze content performance across all channels

26. The outcomes: More
compelling and consistent
customer experiences

27. Be more efficient
Improve operational efficiencies by
creating a central source of truth
Eliminate bottlenecks
Let collaborators search for content anywhere, anytime
Improve ROI
Repurpose your best material in new, creative ways
Decrease costs by reducing rework
You never have to restart from scratch

28. Grow with agility
Grow revenue by quickly
supporting additional sales
channels, products, and markets
Expand your market presence
Deliver up-to-date content from one source to any number of channels
Decrease time to market
Cut out manual handoffs, redundant data entry, and wild goose chases
Increase online purchases
Make your products easier to find, understand, and purchase

29. Accelerate your workflows
Go to market faster with automated
workflows
Save time throughout the content lifecycle
Automatically notify reviewers and collect feedback in one place
Integrate systems of record
Creators can access assets and product information where they work
Minimize email chains
Keep creative review and approval inside a dedicated comment feed

30. Elevate your brand
Maintain the reputation of your
brand with up-to-date content
Increase brand consistency
Present a cohesive brand identity across digital and physical channels
Be easy to work with
Provide self-serve access to the content that retailers need
Measure content usage
Reveal strengths and weaknesses in your brand and its product line

31. Contact us:
marketing@widen.com
www.widen.com