Drupal is an open source content management system (CMS) that competes with proprietary CMS platforms like Adobe Experience Manager and Sitecore. It is commonly seen as just for simple sites, but large enterprises like GE and NBC use Drupal for their most complex, global digital experiences. Drupal 8 includes new features like responsive design, mobile previews, and multilingual support out of the box. While some see open source as less secure or difficult to implement, Drupal powers many of the world's largest sites and its large community of developers provides extensive support options.

1. 1
Setting the Record Straight:!
Drupal as an Enterprise Web Content Management System!

2. 2
• Founded
Drupal
• Co-­‐founded
Acquia
• Co-­‐founded
Mollom
• Co-­‐founded
Drupal
Associa7on
• Holds
a
PhD
in
CS
• Likes
photography,
chocolate
• @dries

3. 3
Agenda!
• What is Drupal? And Which Vendors Does
Drupal Compete Against?
• Common Myths about Drupal in the
Enterprise
• What’s New in Drupal 8?
• Questions

4. 4
What is Drupal?

5. 5
Group Collaboration
User Generated
Content
Activity Streams
Drupal is a Unified, Open Source Platform for !
Content, Community, and Commerce
Easy and Fun Content Authoring
Pre-Built Integrations
Presentation Layer
Globalization and
Localization
Multi-channel Delivery Optimize online shopping
across channels and devices
Integrations with 3rd Party
Commerce PlatformsProduct CatalogsShopping Carts,
Orders, and Payment
Processing

6. 6
Who does Drupal Compete
With?

7. 7
Primary Competitors!
• Web Content Management
– Adobe Experience Manager
– Sitecore
– Legacy WCM vendors including SDL Tridion,
HP/Autonomy TeamSite, and Oracle
• Social Business Software
– Jive
– Lithium

8. 8
What do the Analysts Say?
Forrester
Wave
Web
Content
Management
Forrester
Wave
Social
Depth
PlaForms
Gartner
Magic
Quadrant
Web
Content
Management
Analysts take a laggard view at markets, but!
Drupal is quickly gaining mindshare!

9. 9
So, What are the Common
Misconceptions about Drupal?"
"
And How Do Proprietary
Vendors Compete?

10. 10
Fear. Uncertainty. And Doubt. (FUD)!

11. 11

12. 12
Top 5 Myths About Drupal
1. Drupal is just for blogs and simple sites
2. Drupal isn’t secure
3. Drupal won’t scale to handle the world’s largest
sites
4. Drupal requires tribal knowledge
5. Drupal won’t work well with my marketing tools

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Myth #1:
Drupal is just for blogs
and simple sites, not Global
Enterprises

14. 14

15. 15
GE selected Drupal for more flexibility,"
better agility, integrate faster on "
a centralized platform

16. 16
DRUPAL.
EVERYWHERE.
NBC standardized on Drupal across
entertainment, news, and sports sites

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300 completely custom artist
experiences on Drupal

18. Over 50% of the Top Media and Entertainment
Companies"
Over 130 Nations" 7 of 8 Top Universities"
Drupal Dominates the Enterprise"

19. 9 of 12 Top Technology
Companies"
33% of Largest Life
Sciences Companies"
50% of Top 15 Financial
Services Companies"
Others"
Drupal Dominates the Enterprise"

20. 20
Growth of Drupal!
Quantcast Top 100,000 Sites (from BuiltWith.com)!
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Q1
11
Q2
11
Q3
11
Q4
11
Q1
12
Q2
12
Q3
12
Q4
12
Q1
13
Q2
13
Q3
13
Q4
13
Q1
14
Drupal
Adobe
Sitecore

21. 21
Myth #2:
Drupal isn’t secure

22. 22

23. SECURE
Drupal runs sites for over 130
nations.

24. 24
“One interviewee from a global pharmaceutical organization
believed that his open source WCM solutions
were more secure than proprietary ones …
Many also feel that the open code base is a particular
advantage, as it allows organizations to explore potential
security vulnerabilities.”- Forrester Research

25. 25
“Continuous and broad peer review,
enabled by publicly available source code,
supports [our] software reliability and
security efforts”
- David M. Wennergren, Department of Defense CIO
“Clarifying Guidance Regarding Open Source Software”

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Myth #3:
Open Source won’t scale "
to handle the world’s largest sites

27. 27

28. 28
Open Source Powers the Enterprise at
Massive Scale!
Digital Experiences
Drupal
Big Data
Hadoop
Database
NoSQL
Operating System
Linux

29. 29
460M
Hits to grammy.com"
on night of award show

30. 30
30K
Concurrent visitors per second during
Hurricane Sandy with 100% uptime,
serving 5.1M customers in metro NYC

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SCALE
Weather Channel, a Top-25 Alexa ranked site,
is replacing legacy Percussion product with
Drupal

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Myth #4:
Open Source requires "
tribal knowledge

33. 33

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This is the Drupal Community

35. 35
Market Presence
1,500,000+ sites
Global Adoption
196 countries
Extensive Capabilities
23,000+ modules
Broad Community
1,000,000+ members
Active Development 28,000+ developers
Drupal is the Largest !
Open Source Platform in the World!
2X the size of Linux developer community

36. 36
Drupal
Proprietary
Web
CMS
Products
0
10000
20000
30000
28,000
100
Size
of
Development
Team

37. 37
“As one Forrester Customer told us, We had some
concerns about support with open source, but we felt like
a commercial company like Acquia could make up for that
and give us the support we need.”
- Forrester Research

38. 38
Myth #5:
Drupal is More Expensive

39. 39

40. 40

41. 41

42. 42
Example 3 Year Total Cost:!
Drupal vs. Proprietary Web CMS
Proprietary CMS
e.g. Sitecore or
Adobe
Year 1
Year 2
Year 3
Total
License
$200,000
$0
$0
Implementation
Services
$200,000
$20,000
$20,000
Maintenance
$40,000
$40,000
$40,000
Hosting
$40,000
$40,000
$40,000
Total
$480,000
$100,000
$100,000
$680,000
Drupal
Year 1
Year 2
Year 3
Total
Drupal
$0
$0
$0
Implementation
Services
$150,000
$15,000
$15,000
Acquia Cloud
$60,000
$60,000
$60,000
Total
$210,000
$75,000
$75,000
$360,000

43. Projected 5 year savings by
migrating 55 websites from legacy
OpenText Vignette to Drupal
$4.7M

44. 44
Bonus! Extra Myths
1. Drupal Doesn’t Have a Roadmap
2. Drupal Doesn’t Have an Upgrade Path

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So, enough with the FUD. "
"
Let’s talk about the next
version of Drupal, Drupal 8

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1. Integrated WYSIWYG
Editor
• “Make content
editing as easy as
Microsoft Word”
2. In-place editing
New in Drupal 8!
Re-imagined Content Authoring Experience

47. 47
1. Everything in Drupal 8 is
Responsive
• Themes, Images, Tables,
Breakpoints, etc.
• Toolbar
2. New Mobile Preview
3. Optimized for Speed!
New in Drupal 8"
Mobile Everywhere

48. 48
1. Automatically downloads
interface translations
- Over 100 languages supported
2. Built-in Support for multilingual
sites
3. Show + Hide Content By
Language
4. Over 500+ additional fixes
+features
New in Drupal 8"
Multilingual and Globalization Support

49. 49
Modern RESTful APIs
Enable Better
Integrations With the
Tools You Already Use
New in Drupal 8"
Better Integration Support

50. 50
Lastly, A Little Bit About Acquia

51. 51
Acquia: the Digital Business Company
• Example customers include
Twitter, Mercedes-Benz, Warner
Music, Stanford University,
Cisco, Puma
• Empowering companies to
deliver great digital experiences
that integrate content,
community and commerce
• More than 440 employees,
4,000 customers; Deloitte Fast
500 fastest-growing private
company
Key Verticals
• Financial Services
• Healthcare
• Higher Education
• High Technology
• Life Sciences
• Media & Entertainment
• Non-profit / NGOs
• Public Sector

52. 52
Acquia, The Digital Business Company!
Continuous Delivery
Cloud
Platform
Digital Engagement
Services

53. 53
Ok, Let’s Wrap This Up

54. 54

55. 55
1996-2003
WCMS
Web Content
Management Systems
CLOUDS + SUITES REPLACED BY
OPEN SOURCE?
By 2010
Open Source destroyed
proprietary WCMS Market
2014
Marketing
Cloud
201X
Drupal Changed the Industry!

56. 56
Proprietary companies are building
closed systems,
ACCESSIBLE TO ONLY A
FEW.

57. 57
Drupal brings these
capabilities to the
masses.

58. 58
Resources!
• Georgia.gov case study
– https://www.acquia.com/resources/case-study/
georgiagov
• Pfizer – Building a Global Digital Platform on
Drupal
– https://www.youtube.com/watch?v=oCMOTh-CtzE
• Try Drupal on Acquia Cloud Free
– https://acquia.com/free

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@dries :: dries@acquia.com