Setting the Record Straight: Drupal as an Enterprise Web Content Management System
1. 1
Setting the Record Straight:!
Drupal as an Enterprise Web Content Management System!
2. 2
• Founded
Drupal
• Co-‐founded
Acquia
• Co-‐founded
Mollom
• Co-‐founded
Drupal
Associa7on
• Holds
a
PhD
in
CS
• Likes
photography,
chocolate
• @dries
3. 3
Agenda!
• What is Drupal? And Which Vendors Does
Drupal Compete Against?
• Common Myths about Drupal in the
Enterprise
• What’s New in Drupal 8?
• Questions
5. 5
Group Collaboration
User Generated
Content
Activity Streams
Drupal is a Unified, Open Source Platform for !
Content, Community, and Commerce
Easy and Fun Content Authoring
Pre-Built Integrations
Presentation Layer
Globalization and
Localization
Multi-channel Delivery Optimize online shopping
across channels and devices
Integrations with 3rd Party
Commerce PlatformsProduct CatalogsShopping Carts,
Orders, and Payment
Processing
7. 7
Primary Competitors!
• Web Content Management
– Adobe Experience Manager
– Sitecore
– Legacy WCM vendors including SDL Tridion,
HP/Autonomy TeamSite, and Oracle
• Social Business Software
– Jive
– Lithium
8. 8
What do the Analysts Say?
Forrester
Wave
Web
Content
Management
Forrester
Wave
Social
Depth
PlaForms
Gartner
Magic
Quadrant
Web
Content
Management
Analysts take a laggard view at markets, but!
Drupal is quickly gaining mindshare!
9. 9
So, What are the Common
Misconceptions about Drupal?"
"
And How Do Proprietary
Vendors Compete?
12. 12
Top 5 Myths About Drupal
1. Drupal is just for blogs and simple sites
2. Drupal isn’t secure
3. Drupal won’t scale to handle the world’s largest
sites
4. Drupal requires tribal knowledge
5. Drupal won’t work well with my marketing tools
18. Over 50% of the Top Media and Entertainment
Companies"
Over 130 Nations" 7 of 8 Top Universities"
Drupal Dominates the Enterprise"
19. 9 of 12 Top Technology
Companies"
33% of Largest Life
Sciences Companies"
50% of Top 15 Financial
Services Companies"
Others"
Drupal Dominates the Enterprise"
24. 24
“One interviewee from a global pharmaceutical organization
believed that his open source WCM solutions
were more secure than proprietary ones …
Many also feel that the open code base is a particular
advantage, as it allows organizations to explore potential
security vulnerabilities.”- Forrester Research
25. 25
“Continuous and broad peer review,
enabled by publicly available source code,
supports [our] software reliability and
security efforts”
- David M. Wennergren, Department of Defense CIO
“Clarifying Guidance Regarding Open Source Software”
35. 35
Market Presence
1,500,000+ sites
Global Adoption
196 countries
Extensive Capabilities
23,000+ modules
Broad Community
1,000,000+ members
Active Development 28,000+ developers
Drupal is the Largest !
Open Source Platform in the World!
2X the size of Linux developer community
37. 37
“As one Forrester Customer told us, We had some
concerns about support with open source, but we felt like
a commercial company like Acquia could make up for that
and give us the support we need.”
- Forrester Research
42. 42
Example 3 Year Total Cost:!
Drupal vs. Proprietary Web CMS
Proprietary CMS
e.g. Sitecore or
Adobe
Year 1
Year 2
Year 3
Total
License
$200,000
$0
$0
Implementation
Services
$200,000
$20,000
$20,000
Maintenance
$40,000
$40,000
$40,000
Hosting
$40,000
$40,000
$40,000
Total
$480,000
$100,000
$100,000
$680,000
Drupal
Year 1
Year 2
Year 3
Total
Drupal
$0
$0
$0
Implementation
Services
$150,000
$15,000
$15,000
Acquia Cloud
$60,000
$60,000
$60,000
Total
$210,000
$75,000
$75,000
$360,000
43. Projected 5 year savings by
migrating 55 websites from legacy
OpenText Vignette to Drupal
$4.7M
45. 45
So, enough with the FUD. "
"
Let’s talk about the next
version of Drupal, Drupal 8
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1. Integrated WYSIWYG
Editor
• “Make content
editing as easy as
Microsoft Word”
2. In-place editing
New in Drupal 8!
Re-imagined Content Authoring Experience
47. 47
1. Everything in Drupal 8 is
Responsive
• Themes, Images, Tables,
Breakpoints, etc.
• Toolbar
2. New Mobile Preview
3. Optimized for Speed!
New in Drupal 8"
Mobile Everywhere
48. 48
1. Automatically downloads
interface translations
- Over 100 languages supported
2. Built-in Support for multilingual
sites
3. Show + Hide Content By
Language
4. Over 500+ additional fixes
+features
New in Drupal 8"
Multilingual and Globalization Support
49. 49
Modern RESTful APIs
Enable Better
Integrations With the
Tools You Already Use
New in Drupal 8"
Better Integration Support
51. 51
Acquia: the Digital Business Company
• Example customers include
Twitter, Mercedes-Benz, Warner
Music, Stanford University,
Cisco, Puma
• Empowering companies to
deliver great digital experiences
that integrate content,
community and commerce
• More than 440 employees,
4,000 customers; Deloitte Fast
500 fastest-growing private
company
Key Verticals
• Financial Services
• Healthcare
• Higher Education
• High Technology
• Life Sciences
• Media & Entertainment
• Non-profit / NGOs
• Public Sector
52. 52
Acquia, The Digital Business Company!
Continuous Delivery
Cloud
Platform
Digital Engagement
Services
55. 55
1996-2003
WCMS
Web Content
Management Systems
CLOUDS + SUITES REPLACED BY
OPEN SOURCE?
By 2010
Open Source destroyed
proprietary WCMS Market
2014
Marketing
Cloud
201X
Drupal Changed the Industry!
58. 58
Resources!
• Georgia.gov case study
– https://www.acquia.com/resources/case-study/
georgiagov
• Pfizer – Building a Global Digital Platform on
Drupal
– https://www.youtube.com/watch?v=oCMOTh-CtzE
• Try Drupal on Acquia Cloud Free
– https://acquia.com/free