The Script have released their new album 'Freedom Child' in September 2017. The album cover features a neon city scene with the lead singer at the center surrounded by bright blue and pink lights. Both the album cover and website utilize a neon theme to promote the new album. Current merchandise for The Script also carries over this neon blue and pink color scheme. In contrast, an earlier 2012 album featured a black and white theme that differed from the futuristic neon look being used for the current album release.

1. CROSS MEDIA
RESEARCH
By Phoebe Hall

2. THE SCRIPT

3. 2017

4. Current Album
The Script have released their new
album ‘Freedom Child’ September
1st 2017.
The cover of the album has a neon
theme with the main singer in the
centre of the cover. It is a city scene
lit with bright blue/pink lights.
There is a pair of neon wings on the
main singer (possibly signifying the
freedom) and the band’s name and
the name of the album in blue neon
writing in the left top hand corner
of the cover.

5. WEBSITE
The theme of the
website reflects the
cover for the new
album. It further
promotes the new
album and the synergy
created makes it clear to
the
viewer/customer/fan
the theme of the new
album.
Throughout all the website the titles are in neon
writing and in the same font as the title and
name on the album cover.

6. MERCHANDISE
The main current merchandise
for The Script again carries the
blue/pink neon theme through
out.

7. PAST ALBUMS
This is an album from 2012. The theme is obviously
different to the current theme. This cover consists of
all 3 band members but in the shame of the main
singer. The colours are off white and black.
This album includes the song ‘Hall of Fame’ which
features will.i.am. This song was and still is a huge hit
and was used in some of the merch and the
promotion of the album.
The merch from this album is quite simple but
follows the theme of the album e.g. the picture on
the t-shirts is the same picture on the album and
there is a t-shirt with the some lyrics of the hit song
‘Hall of Fame’