2. IntroductionIntroduction
The value of human idea by means of
creativity has accounted far more
beyond machine and technology
products, thus becoming new wave of
economy (Howkins,2002).
Indonesia as the fourth largest population
in the world has a very big potential to
advance in this type of economy.
3. DefinitionDefinition
Creative Economy
a newly named economic industry cluster based on
the nonprofit and for profit businesses and people who
produce intellectually protected generated from
aesthetic, creative or cultural goods and services
content
Creative Industries
the set of nonprofit and for profit business
enterprises and workers who make up the creative
economy in a particular locale
4. Creative IndustryCreative Industry
The term Creative Industries in contemporary practice carry with it a
perceived economic potential of production, employment, and income to
meet the demands of consumers.
The creative economy comprise of transactions in creative
Creative product is a good or service that comes from creativity and
possess economic value. Whereas transaction is the process of exchange
assess in economic value.
Creative Industries can be separated into two types as seen by its
relationships with end customer. The first is creative products that can be
enjoyed directly by end customers. This includes performing arts, games,
visual arts, music, movies, and crafts. The second is creative businesses
that support other industry through creative activities in the creation
process of value-added products and services. Examples are advertising,
design, architecture, publishing, research and development, software,
television, and radio.
The term industries indicates collections of activities which can be
distinguished and are statistically quantifiable and incorporate activities
which have a specific measure and structure. All activities utilizes
economic resources, produce outputs, and engage professionals with
various functions.
5.
6. Creative Industry in IndonesiaCreative Industry in Indonesia
The rapid growth of the global market for unique products has
made the Creative Industries a major sector with healthy growth.
Digital technology and global networking have made the Creative
Industries as one of the fastest-growing sector sin the world, with
an average annual growth of 14.4% (UNCTAD, 2010).
According to report from Indonesian Ministry of Trade
(Departemen Perdagangan Republik Indonesia, 2007) the average
GDP contribution of Creative Industries in Indonesia for year
2002-2006 is 6.3% of total GDP with a value of IDR 104.6trillion
(approximately USD 7,4 billion) in 2006 employing an average of
5.4million workers (equal to 5.8 per cent of the total workforce).
Creative Industries export value reached IDR 81.4 trillion
(approximately USD 5.8 billion) and account for 9.13% of total
national export value. Nationally, the contribution to GDP from
Creative Industries ranked 7th, which is dominated by fashion,
crafts, advertising, and design sectors. Creative Industries has been
able to contribute significantly to the national GDP with an average
contribution of 6.28% for the period 2002-2006.
7.
8. Sectors of Creative IndustrySectors of Creative Industry
The Indonesian government through its Ministry of Trade (Departemen
Perdagangan, 2007: 33) defined the Creative Industries in the country to
include 14 sub-sectors which comprise of :
(1) advertising,
(2) architecture,
(3) art and antiquities,
(4) craft,
(5) design,
(6) fashion,
(7) video film and photography,
(8) interactive game,
(9)music,
(10) performing arts,
(11) printing and publishing,
(12) computer and software,
(13) television and radio,
(14) research and development.