Dr. Mari Elka Pangestu
Minister of Tourism and Creative Economy
Republic of Indonesia
What is Creative Economy?
 Fourth wave – after agrarian based economy,
industrialization and IT based economy
Creative Ec...
7%
National Economy
(Rp. 641.8 Trillion
i.e USD 58 billion)
10.7%
Labor Absorption
(11.9 m people) 9.68%
No Companies
(5.4...
5
Advertising
Arts Market
Design
Film, Video, dan Fotografi
Music
Publication and printing
Radio dan Televisi
Culinary
Arc...
Outline
Indonesia’s Opportunities in
Digital Era
Digital Era
Challenges
Ministry of Tourism and Creative
Economy’s Program...
Indonesia’s
Opportunities in
Digital Era
Outline
DEMOGRAPHY
INDONESIA’S
OPPORTUNITES
IN DIGITAL ERA
Mobile User & Internet Penetration>> massive digital content
ne...
Potential of Indonesia’s
Mobile UserAge
People
Demographic Indonesia:
From approximately 240 million people in Indonesia, ...
G20: 2013 Annual GDP Growth
GDP Growth Standard Deviation
Annualised 2000 - 10
2nd fastest growth
MOST STABLE, with standa...
GROWING MIDDLE-
AFFLUENT POPULATION
Source: BCG
INDONESIA DIGITAL SPACE…
Possibly the most attractive in the
world…
t
Possibly the most
Attractive in the world (2)
KPCB
The awakening of Indonesia’s E-Commerce Industry
The mindset of e-commerce customers in Indonesia is similar
to the early ...
http://redwing-asia.com/market-data/market-data-telecoms/
Potential of Indonesia’s
Mobile User
297 million
Indonesia’s User Mobile
in 2013
source: Redwing Asia
74.6 millio
Indonesia’s Internet User
Source: Marketeers ...
1.5 million/month
Manga comic readers in Indonesia
source: IdeoSource (2009)
6,5 million
online gamers 2011 in Indonesia
s...
Media’s Market Penetration
GROWING MIDDLE-AFFLUENT POPULATION
Potency of Game Industry
Southeast Asian startup opportunity map by country
Interesting Findings from the Table:
70 % of categories have Global Players,
another 70 % contain Local Firms,
and 40 % ha...
30 Examples
of deals and exits
in Indonesia’s startup
scenes
v
Potency of Game Industry
Potential of The Game
Industry in Indonesia
Source: AGATE Game Studio*Detail research needed
Potential Market of
B2B is pr...
Potential of Software
and Animation
Industries in Indonesia
Software: $640 million (30% local) and growing 15%
p.a, second...
Digital Era Challenges
FUNDAMENTAL
SHIFTING
Network infrastructures:
Supporting facilities, network devices,
cables, Operating System, interfaces...
Local developers >> Local content with uniqueness >>
Unique & Competitive
Content, specific based on
customer needs
Educat...
Ministry of Tourism and
Creative Economy’s
Programs
31
POLICIES OF CREATIVE
ECONOMY
DEVELOPMENT
CREATIVE ECONOMY BASED ON
ART AND CULTURE
Music
3. Increasing
The Financial
Ac...
Ministry’s Flagship
Ministry of Tourism and
Creative Economy’s
Flagship
33
CREATIVE PLACE
CREATIVE WAVE
INDONESIA KREATIF
@DIGITAL
(indonesiak...
Ministry’s
Programs for
The Digitalpreneur
How to Foster & Accelerate
Business
Development for
Entrepreneurs?
Business Incubator
(Presidential Regulation No. 27 in 2...
The Ecosystem of Indonesia Digital
Creative
The Ecosystem of
Indonesia
Digital Creative
User
Store
Developers
University
M...
Creative Centers example
COZY OFFICE
≥1000 M2 Office
GOOD
INFRASTRUCTU
RE
TOP EVENTS
GREAT
MENTORS
INVESTOR
METUPS
Wisma Barito Pacific
Lt.9B Jl.Le...
Digital Creative
Centre,
Bandung
Jl. Batik Kumeli No.
50
Innovation
Centre
Discussion
with Digital
Start ups
and
stakehold
Business Connect
Program
Identifying
Digitalpreneurs (through
competitions INAICTA,
Compfest, Rockstar Dev &
Business Incu...
How about
Business
Incubator in
Indonesia?
Curriculum of
Business
Incubator
Program?
Quality of
Mentors?
Funding access?
P...
Exploring Cooperation with
Business Incubators in USA
1. Plug and Play (http://www.plugandplaytechcenter.com/
Plug and Pla...
Exploring Cooperation with
Business Incubators in USA
2. NestGSV (MOU between NestGSV and MOTCE)
(http://www.nestgsv.com/)...
Exploring Cooperation with
Business Incubators in USA
3. 500 Startups (http://500.co/)
Potential Cooperation
Technical assistance to the start ups.
Technical Assistance to the Incubator
Team for composing curr...
Digipreneur Profiles
Games
AGATE STUDIO
Agate is a game studio in Indonesia with around 80 employees where the head office in
Bandung and have 2 bran...
TOUCHTEN
Touchten is a top mobile games developer with 11 person-team. One of their game,
“Train Legend” has reach the top...
Digital Happiness
Digital Happines is an independent 3D games studio based in Bandung, Indonesia and
was established in th...
Nightspade
“Nightspade is a mobile game development studio located in Bandung, Indonesia.
Nightspade is empowered by passi...
Solite Studio
Solite Studio is a game studio located in Bangkalan Indonesia with education game as
their product. Solite S...
Apps
CATFIZ ANDROID MESSENGER
Catfiz is the ultimate Android messenger based in Surabaya, East Java, that has
successfully to b...
KUASSA Inc.
Kuassa is a software development company specializing in digital guitar amplification and
audio processing. Th...
PicMix
PicMix is a free app for Blackberry which gives people the ability to put captions on their
photos in fancy frames,...
E-commerce
TIKET.COM
Tiket.com is the biggest local online travel that started in August, 2011. It is an
ecommerce platform that sell...
Animation
Infinite Framework Studio
Infinite Framework Studio was established in 2005 in one of the most beautiful resort areas on B...
Software
Education
Pesona Edu is the pioneer of education software company in Indonesia for physics and math. The
software is well known worl...
THANK YOU
www.parekraf.go.idMinistry of Tourism and Creative Economy Republic of Indonesia
Mentri Ekonomi dan Pariwisata Indonesia - Mari Elka Pangestu (2)
Mentri Ekonomi dan Pariwisata Indonesia - Mari Elka Pangestu (2)
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Mentri Ekonomi dan Pariwisata Indonesia - Mari Elka Pangestu (2)

  1. 1. Dr. Mari Elka Pangestu Minister of Tourism and Creative Economy Republic of Indonesia
  2. 2. What is Creative Economy?  Fourth wave – after agrarian based economy, industrialization and IT based economy Creative Economy is the new economy based on ideas and creativity which is based on creative human resources and stock of knowledge (including cultural heritage) as the main input Creative industries is defined as industries which result from the utilization of creativity, skill and talent of individuals to create high economic value added and employment Creativity is not just artistic based but Pekerja buruh Pekerja kreatif Kreatifitas berbasis warisan budaya Kreatifitas berbasis Sains dan injiniring
  3. 3. 7% National Economy (Rp. 641.8 Trillion i.e USD 58 billion) 10.7% Labor Absorption (11.9 m people) 9.68% No Companies (5.4 m co, a lot of SMEs) Economic Contribution 2013 4 Source: Central Bureau of Statistics, Indonesia (preliminary figures for 2013)
  4. 4. 5 Advertising Arts Market Design Film, Video, dan Fotografi Music Publication and printing Radio dan Televisi Culinary Architecture Handicrafts Fashion Games Performing Arts Computer services, software (Rp. 4.8T) R&D - 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00 - 50,000.0 100,000.0 150,000.0 200,000.0 250,000.0 Growth (%) GDP Contribution (Rp. Billions) Average growth: 5.76% GDP and Growth of Creative Industries (2013)
  5. 5. Outline Indonesia’s Opportunities in Digital Era Digital Era Challenges Ministry of Tourism and Creative Economy’s Programs Business Incubator
  6. 6. Indonesia’s Opportunities in Digital Era
  7. 7. Outline DEMOGRAPHY INDONESIA’S OPPORTUNITES IN DIGITAL ERA Mobile User & Internet Penetration>> massive digital content needed MARKET PENETRATION
  8. 8. Potential of Indonesia’s Mobile UserAge People Demographic Indonesia: From approximately 240 million people in Indonesia, more than 60% of the population under 39 years old which are potential and productive human resources to create innovation and creativity.
  9. 9. G20: 2013 Annual GDP Growth GDP Growth Standard Deviation Annualised 2000 - 10 2nd fastest growth MOST STABLE, with standard lowest deviationSource: Mckinsey, The Economist
  10. 10. GROWING MIDDLE- AFFLUENT POPULATION Source: BCG
  11. 11. INDONESIA DIGITAL SPACE… Possibly the most attractive in the world…
  12. 12. t Possibly the most Attractive in the world (2) KPCB
  13. 13. The awakening of Indonesia’s E-Commerce Industry The mindset of e-commerce customers in Indonesia is similar to the early days of the e-commerce boom in United States as the customers are still unsure about how secure the online payment system is as the logistic infrastructure is not yet built out. But it is more similar to the early days of the e-commerce boom in China as the users are placing great emphasis on social recommendations which attracts a dynamic entrepreneurial base of sellers eager to get online and the innovative payment systems are emerging rapidly to serve the coming wave of demand. We would expect that Indonesia is likely to develop its own unique hybrid version of these two huge e-commerce markets over the next few years. Redwing Asia
  14. 14. http://redwing-asia.com/market-data/market-data-telecoms/ Potential of Indonesia’s Mobile User
  15. 15. 297 million Indonesia’s User Mobile in 2013 source: Redwing Asia 74.6 millio Indonesia’s Internet User Source: Marketeers Magazine Research in 2013 4Social Network Ran Indo
  16. 16. 1.5 million/month Manga comic readers in Indonesia source: IdeoSource (2009) 6,5 million online gamers 2011 in Indonesia source: Bisnis Indonesia & IMOCA (2011) 60 billion IDR/month Spent for online voucher games source: Gudang voucher (2012) 10 billion IDR/month Point Blank Game’s Income in Indonesia spent about USD 2 – 50/day Mostly spent for lifestyle consumer product (including digital content) source: Tempo (2011) USD 34.8 Billion spent for ICT Indonesia 2013 source: IDC 40-45 %Total market of MEA is Indonesia 30 Million Indonesian citizen
  17. 17. Media’s Market Penetration GROWING MIDDLE-AFFLUENT POPULATION
  18. 18. Potency of Game Industry Southeast Asian startup opportunity map by country
  19. 19. Interesting Findings from the Table: 70 % of categories have Global Players, another 70 % contain Local Firms, and 40 % have Regional Companies. Any opportunity for Aggregation or Region-Focused plays? Only News, Gaming, Online Retail, Rentals, Travel and Transportation have all three types: Local, Regional and Global players. Are these the Hottest Opportunities in Southeast Asia? Communication, Search, Blogging, Music, Social Discovery, Events, and Business Networking only have Global or International Players. Are these the toughest nuts to crack, requiring real disruption or a vertical focus? Community, Local Discovery, Ticketing, and Auto have only local players. Is there an opportunity to aggregate these into a regional level platform? There are no categories with only regional players
  20. 20. 30 Examples of deals and exits in Indonesia’s startup scenes
  21. 21. v
  22. 22. Potency of Game Industry
  23. 23. Potential of The Game Industry in Indonesia Source: AGATE Game Studio*Detail research needed Potential Market of B2B is predicted around US$ 300 Million Potential Market of B2C is predicted around US$ 3 Billion growing at 30% (estimate 20% internet users are gamer on line) 67% international and 33% local, game developer started in 2006 Total Potential Market of The Game Industry in 2020: US$ 3.3 Billion
  24. 24. Potential of Software and Animation Industries in Indonesia Software: $640 million (30% local) and growing 15% p.a, second after India for outsourcing of software development after India (Sourcingonline), many medium sized companies (Industry strated in 1980s) (Assosiasi Piranti Lunak Telematika Indonesia – Software Assn of Indonesia) Animation: $242 billion size of world market (Indonesia only 0.9% of this market so around $2 billion), 89% international and 11% local, 28 animation studios in Jakarta (
  25. 25. Digital Era Challenges
  26. 26. FUNDAMENTAL SHIFTING Network infrastructures: Supporting facilities, network devices, cables, Operating System, interfaces. Network application: VPN-ing or clouding or virtualization Network & Services management Telepon set PC laptop User’s LAN TV set User’s terminal User’s Server Network Centric Content & Application Servers Telco app ITE app internet content broadcast app Content & Application developer/producer Game Server Client-Server Centric Shifting from: • Telephone to internet • Revenue from Network to revenue from Client (CPE) and/or from Server-side (content & applications). • TECHNOLOGY • BUSINESS MODEL • REVENUE SOURCE Shifting…!!
  27. 27. Local developers >> Local content with uniqueness >> Unique & Competitive Content, specific based on customer needs Education Game Animation HealthTourism Transportation Social Media Messaging Service Apps Banking Etc… Apps Challenges
  28. 28. Ministry of Tourism and Creative Economy’s Programs
  29. 29. 31 POLICIES OF CREATIVE ECONOMY DEVELOPMENT CREATIVE ECONOMY BASED ON ART AND CULTURE Music 3. Increasing The Financial Access 5. Institution Empowerment 4. Increasing The Market Access 1. Resources and Technology Development 2. Creative Industry Development CREATIVE ECONOMY BASED ON MEDIA, DESIGN AND TECHNOLOGY Film Movies, Film, Documentary, TV, Video Performance Art Literary Performance Art, Theater, music and dance Fine Arts all genres music Graphic arts, scultpure, painting art, ceramics art, craft and photography Creative Economy Based on Design Design and Architecture Software Architecture & Interior Design, Visual Comm Design, Mode Design, Product Desain & Packaging Animation, Comic, Fiction-non fiction literature, Creative Audio & Video, Creative ads Games Software (programmable system, apps) implementing system service, apps development service Tabletops games, Video games
  30. 30. Ministry’s Flagship
  31. 31. Ministry of Tourism and Creative Economy’s Flagship 33 CREATIVE PLACE CREATIVE WAVE INDONESIA KREATIF @DIGITAL (indonesiakreatif.net) CREATIVEPRENEUR DIGITAL MEDIA SPACE PEOPLE CAMPAIGN CREATIVEPRENEURSHIP SHOW CASE DIGITAL INTERACTION FOUNDATION MOVEMENT, CAMPAGNE, FACILITATION
  32. 32. Ministry’s Programs for The Digitalpreneur
  33. 33. How to Foster & Accelerate Business Development for Entrepreneurs? Business Incubator (Presidential Regulation No. 27 in 2013 concerning development of business incubator for entrepreneurs) Growing and Mature EntrepreneursStart Up
  34. 34. The Ecosystem of Indonesia Digital Creative The Ecosystem of Indonesia Digital Creative User Store Developers University Multi National Company Telco Government Venture Capital Media Technology Partner Creative Centre A Creative Centre C Creative Centre E Creative Centre Y Creative Centre D Creative Centre X Creative Centre B Creative Centre Z
  35. 35. Creative Centers example
  36. 36. COZY OFFICE ≥1000 M2 Office GOOD INFRASTRUCTU RE TOP EVENTS GREAT MENTORS INVESTOR METUPS Wisma Barito Pacific Lt.9B Jl.Letjen S. Parman Kav. 62-63 Jakarta 1140 www.atkejora.com
  37. 37. Digital Creative Centre, Bandung Jl. Batik Kumeli No. 50
  38. 38. Innovation Centre Discussion with Digital Start ups and stakehold
  39. 39. Business Connect Program Identifying Digitalpreneurs (through competitions INAICTA, Compfest, Rockstar Dev & Business Incubators) Selecting The Best 50 Digitalpreneurs Base Camp for Strengthening Capability of Digipreneur Pitching Preparation Business Match Making
  40. 40. How about Business Incubator in Indonesia? Curriculum of Business Incubator Program? Quality of Mentors? Funding access? Partnership with VC, Angel Investor, corporate, tech. partners, etc? Access to the Market?
  41. 41. Exploring Cooperation with Business Incubators in USA 1. Plug and Play (http://www.plugandplaytechcenter.com/ Plug and Play Accelerator: 3 months program, startups will have access to the following strategic resources & networks through workshops, pitching sessions, speaker sessions, 1-on-1 introductions and events
  42. 42. Exploring Cooperation with Business Incubators in USA 2. NestGSV (MOU between NestGSV and MOTCE) (http://www.nestgsv.com/) What We Do: NestGSV is a technology innovation center. We furnish a rich ecosystem of services essential to the success of emerging entrepreneurs and technology companies. We facilitate relationship development and critical connections to vetted business building resources including service providers, investors, potential hires, global corporations and international parties.
  43. 43. Exploring Cooperation with Business Incubators in USA 3. 500 Startups (http://500.co/)
  44. 44. Potential Cooperation Technical assistance to the start ups. Technical Assistance to the Incubator Team for composing curriculum and programs Internship for Incubator Team PLUG AND PLAY
  45. 45. Digipreneur Profiles
  46. 46. Games
  47. 47. AGATE STUDIO Agate is a game studio in Indonesia with around 80 employees where the head office in Bandung and have 2 branch offices in Jakarta and Jogja. Agate is officially established partnership with well known game developer and game publisher from Japan, Square Enix Co., Ltd in Sengoku Ixa game. Agate also won International competition - people choice category in Flash Game Summit Award 2010. “Agate Studio quickly grew to be one of the largest Indonesian’s game development company, consists of top talents in the industry “ (http:agatestudio.com/company) For more company profile : https://www.youtube.com/watch?v=OGKcMj2-6sg Teaser: http://www.youtube.com/watch?v=vOtS4pwnj-I Teaser: http://www.youtube.com/watch?v=uFaW3RZ4UY8 Teaser: http://www.youtube.com/watch?v=2ddkETj3V8o
  48. 48. TOUCHTEN Touchten is a top mobile games developer with 11 person-team. One of their game, “Train Legend” has reach the top 5 position overall in the United States iOS App Store. It has logged over 200,000 downloads within 24 hours. Another game of Touchten “Infinite Sky” has been downloaded over 2 million times worldwide, and sees between 60k to 70k daily active users with 3.3 million unique users. Sushi Chain – culinary games became 10th rank of the global rank in iOs App Store with unique users 2.6 million. Ramen Chain became the first rank in Indonesia, Filiphina, Malaysia, Singapore, etc with 625.000 users. More detail information about Touchten: http://www.touchten.com/ https://play.google.com/store/apps/details?id=co m.touchten.infinitesky&hl=en https://itunes.apple.com/us/app/sushi-chain- lite/id333429657 https://play.google.com/store/apps/details?id=com .Touchten.RamenChain
  49. 49. Digital Happiness Digital Happines is an independent 3D games studio based in Bandung, Indonesia and was established in the mids of 2011. They create their own IP (Intellectual Property) in the form of gaming platform with the product “DreadOut”. The first launch of the DEMO was able to gain 550K downloads from all over the world. Digital Happiness has been injected by Indiegogo (International Crowdfunding platform) around US$ 29.067 for developing DreadOut Horror Game. The game is now greenlighted by STEAM and will be available next month at STEAM for $!4.99. For more company profile : http://digitalhappiness.net/ DreadOut official teaser : https://www.youtube.com/watch?v=EKMqm9xIxfE
  50. 50. Nightspade “Nightspade is a mobile game development studio located in Bandung, Indonesia. Nightspade is empowered by passionate talent who love creating snazzy graphics, cool transition, engaging gameplay and wow effects.” (http://www.nightspade.com/about) For more company profile : http://www.youtube.com/watch?v=tetLsqCv8jc http://www.nightspade.com/project/don-gravity/ http://www.youtube.com/watch?v=2EMzfTOxucQ Teaser: http://www.youtube.com /watch?v=Fl039DghdBg http://www.youtube.com/ watch?v=f_TumkuFRy0
  51. 51. Solite Studio Solite Studio is a game studio located in Bangkalan Indonesia with education game as their product. Solite Studio was founded in September 2013 by three students who have big passion in ICT. They focus to create games for multiplatform mobile devices such as Windows Phone, Android and iOS. Solite Studio became the winner in Imagine Cup 2013 and won the 2nd place in International Imagine Cup 2013 in Russia. (http://www.solitestudio.net/about.php)
  52. 52. Apps
  53. 53. CATFIZ ANDROID MESSENGER Catfiz is the ultimate Android messenger based in Surabaya, East Java, that has successfully to be global and downloaded by 50 countries. The messenger offers unique proposition of file sharing, group chat that can hold up to 1000 members, can send file up to 50 mb, stickers, voice message and many more. It has acquired 6.5 mio subscribers base with no marketing spending in 2 years time. For more company profile : http://www.catfiz.com/ Etc… CATFIZ Ultimate Android Messenger
  54. 54. KUASSA Inc. Kuassa is a software development company specializing in digital guitar amplification and audio processing. Their goal is to provide great tools to aid the musician’s creative process. Kuassa is well known in a worldwide and becoming the 11 best VST guitar amp/effect modelling plug-ins in the world today (musicradar.com). One of their customer and partner is Godspeed Vivix (well known composer for game soundtrack from Capcom, Japan). For more company profile : http://www.kuassa.com/ Etc…
  55. 55. PicMix PicMix is a free app for Blackberry which gives people the ability to put captions on their photos in fancy frames, add some photo effects or filter, combine multiple photos into just one custom frame, adjust the photos, put text caption, give it a touch of fancy effects then share it to via Facebook and Twitter. In the 19th month since release, PicMix has 18.5 million users worldwide and the growth of user is about 1 million users/month. For more company profile : http://picmix.it/web/picmix
  56. 56. E-commerce
  57. 57. TIKET.COM Tiket.com is the biggest local online travel that started in August, 2011. It is an ecommerce platform that sells Hotels, airlines, trains and event tickets. It is able to sell and book 6000 tickets per day. It is also Indonesia’s first online train booking. Tiket received several awards including Bubu Awards and GIST Global Tech-I. For more company profile : http://www.tiket.com
  58. 58. Animation
  59. 59. Infinite Framework Studio Infinite Framework Studio was established in 2005 in one of the most beautiful resort areas on Batam Island. IFW Studio has become one of the major players in the South East Asian animation industry. As the production house of several animated TV series such as ‘The Garfield Show’, ‘Leonard/Dr.Contraptus’, ‘Lucky Luke’, and ‘Franklin & Friends’, IFW Studios provides quality service to the International animation industry. IFW Studios achievements are: - “Tatsumi” become the best film animation and composer in Africa Awards at the 8th Dubai International Film Festival, - “Franklin and Friend” nominated Best Preschool Program or Series at 2013 Canadian Screen Award, - “Peter Rabit” nominated Best General Audience Animated TV/Broadcast Production For Preschool Children at 41st Annie Award 2013, and many more… For more company profile : http://www.kinema.frameworks-studios.com/ Sing to the Dawn (2007) Rollbots (2007 - 2008) Meraih Mimpi (2009) The Garfield Show (2009 - 2012) Contraptus (2010) Chicken Town (2011) Franklin and Friends (2010 - 2012) Tatsumi (2011) Peter Rabbit (2012 - 2013) Franklin Specials (2013) Octonauts II (2013) Ella the Elephant (2013)
  60. 60. Software Education
  61. 61. Pesona Edu is the pioneer of education software company in Indonesia for physics and math. The software is well known worldwide and has been used in 30 countries around the world. Pesona Edu have contract with 1,900 schools in Holland and collaborate with 2 worldwide publishers. The achievements are: -The most prestigious Education Software Competition worldwide, BETT Awards 2011 -The 1st out of 9 Microsoft Education Developer Partner Worldwide on MultiPoint Mouse Technology - Top 9 Out Of 85 Countries and Top 3 In Math And Science World Summit Award 2007, Italia - Merit Award Education & Training Category Asia Pacific ICT Award 2006 - Best of The Best APICTA Indonesia 2006 - Etc… http: pesonaedu.com
  62. 62. THANK YOU www.parekraf.go.idMinistry of Tourism and Creative Economy Republic of Indonesia

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