this presentation was given during the MATRADE Creative Industries Seminar - 13102011. Keynote presentation: Hasnul Nadzrin Shah

1. A Snapshot of Malaysia’s
Creative Multimedia
Industries :
Trends and Opportunities.
Hasnul Nadzrin Shah
Head of Strategy and Policy
Creative Multimedia Division
Multimedia Development Corporation Sdn.Bhd
Seminar on Enhancing the Competitiveness of The Creative Industry
MATRADE October 2011
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my 1

2. Defining the Creative Industries
Cultural
Sites Creative
Publishing
and Print
Media
Visual
Arts Multimedia
Industries
Design
Creative
New
Media Cultural Arts
Industries Industries
Traditional
Cultural Creative
Expression
s
Services
Heritage
Audio
Visuals
Performin
g Arts
Industries
Classification of Creative Industries – UNCTAD 2008 Dasar Industri Kreatif Negara (2010)
( United Nations Conference on Trade and Development ) Ministry of Information, Communication and Culture
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
www.mscmalaysia.my 2

3. The Scope of Creative Multimedia
( Heritage Assets in
( Kindle , IPAD, Digital Museums and Galleries in
Paper ) DIGITAL Formats )
Arts and
Literature
Craft
( Integration of
( Digital Digital Effects &
Distribution,
Audio and
Parameters Performing
Backdrops in
Spotify, Apple Performances )
ITUNES, Satellite Music for Creative Arts
Radio )
Multimedia
Content
Traditional
Film Electronic
Media
( Digital Distribution ( TV, Radio, Digital
& Recording )
Games Radio, High
Stereoscopic 3D Definition, 3D
Broadcasting )
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 ( Consoles, Online, Social Gaming,
www.mscmalaysia.my
Serious Games, Iphone, Ipad, Android )
3

4. Tapping on The Dynamics of the Creative Multimedia
Industries
THE ECONOMICS of THE CREATIVE TO BE GLOBALLY COMPETITIVE,….
CONTENT INDUSTRY
World Class
I.P Svcs L&M
$ I.P Services
The industry generates revenue from the
commercialization of intellectual property, the provision TO ACHIEVE GLOBAL COMPETITIVENESS
of services and the possible exploitation of licensing
and merchandising. :-
An eco-system
REVENUE IS DERIVED FROM :
which promotes
Markets innovation and
Domestic Global collaboration is
1. Products and Services has to meet the demands required.
of both the domestic and global markets.
Market
2. Differentiation in the GLOBAL MARKET is Investment
achieved by providing a unique value proposition in Access
the form of:-
1. QUALITY Competency
2. COST Focus on I.P
3. CREATIVITY
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
Enhanced
10/17/2011 www.mscmalaysia.my 4

5. The Creative Multimedia Industries : Potential and
Performance Indicators
THE GLOBAL INDUSTRY PROVIDES A CREATIVE INDUSTRY BASELINE STUDY
LOT OF OPPORTUNITY.. 2008..
Industries Surveyed in the
CAGR Study:
16.1 1. Advertising
Filmed Entertainment REVENUES
( RM BILLIONS)
11.4% 2. Animation
3. Digital Content and
Feature RM 274 Billion 9.4 GDP Applications
4. Film and TV
Film ( Movies ) 1.27% 5. Games
6. Music and Radio
Revenues: RM 9.4 Billion
Export: RM 1.4 Billion
Workforce: 45,301
Animated Content 2008 2013
Animated Source: Synovate Creative Industry Baseline Study 2008 ( 2009-2013 )
RM 240 Billion
Content ( Animated TV Content, Films)
MSC MALAYSIA’s CREATIVE
MULTIMEDIA CLUSTER – Historical
Video Games
Video Snapshot
Games
RM 190 Billion
( Video Games on REVENUES CAGR MSC Malaysia Creative
( RM BILLIONS)
Multiple Platforms) 15.27% Multimedia Cluster Companies
Consist of:-
1. Post Production
4.84
Mobile Apps 4.03
2. Visual/Special Effects
3. Animation
Mobile RM 45 Billion
3.16 4. Games
5. Interactive Content
Apps ( Applications on
6. Mobile Content/Apps.
7. E-Learning
8. etc..
Mobile Internet Devices)
Source: PriceWater Cooper House Creative Content Industry Outlook 2010, Gartner 2008 2009 2010
Mobile Industry report 2010, team analysis
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com Source: MSC Malaysia Industry Survey ( 2008 – 2010 )
www.mscmalaysia.my 5

6. “Geng : The Adventure Begins “
Homegrown Original Intellectual Property
Picked up By DISNEY ASIA
Present in Indonesia, Brunei, India ,
Philippines, Singapore
Produced by 40 Malaysians
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com at Les’ Copaque Productions
10/17/2011
RM 6.3 Million Box Office!
www.mscmalaysia.my 6

7. Boboi Boy :
Homegrown Intellectual Property
On TV3 and soon to be present in
Cartoon Network Asia and Disney...
Started up by a young, idealistic
professional team.
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my 7

8. Robot Arpo : Malaysia – Korea Co-Production
52 episode 3D animated tv-series
co-production between
Centraline and ToonZip of Korea.
Innovative focus groups and direct
to merchandise model
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my 8

9. Seefood: Malaysia – Qatar Co-Production
Co-Production Between Silver Ant and
Al-Jazeera Children’s Channel.
RM 13.5 Million Co-Production
involving 60 Malaysians.
MALAYSIAN Original I.P.
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011
Hasnul Nadzrin Shah rocks.. www.mscmalaysia.my 9

10. Saladin: Malaysia – Qatar Co-Production
Award winning Co-Production and Co-Distribution Deal
with Al-Jazeera Children’s Channel to produce 26 episodes
in English and Arabic. SICAF 2007 Best Technology award,
Tokyo International Anime Fair Big Sight Award.
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my
Hasnul Nadzrin Shah rocks..
10

11. War of The Worlds - Goliath:
MALAYSIA/KOREA/USA Tripartite Co-Production
Stereoscopic 3D Animated Feature Film based on the
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my 11
original works of HG Wells.

12. Rhythm and Hues MALAYSIA:
Some of the sequences were done in the Cyberjaya Studio ( Emma Frost and Mystique
)
Rhythm and Hues MALAYSIA did the
special
ffects Sequence for : EMMA Frost and
MYSTIQUE.
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
www.mscmalaysia.my 12

13. Codemasters MALAYSIA:
MDV funded Codemaster’s GRID auto –racing game was 80% done locally by a team of 79
Malaysians. To date: 1.3 Million copies have been sold worldwide.
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
www.mscmalaysia.my

14. Government Commitment
HERE, THERE, EVERYWHERE..
Access To Funding NKEA CCI
Communications, Content and
Infrastructure
Market Access
Strategic Alliances
1.GNI : USD 1
Billion
Talent Development
2.Jobs : 10 300
Digital Media Zones
(MAC3) 3.Exports : 45 %
MY Creative Content Entry Point
Project
DIKN
Dasar Industri Kreatif Negara
( National Creative Industry
Policy )
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my 14

15. Key Trends
OBSERVATION OF THE LOCAL INDUSTRY ECO-SYSTEM CHANGES
1. Rationalization and 1. Pinewood Iskandar
Consolidation. 2. Co-Production Treaties
2. Broadcasters – Open to 3. Funding and Financing
New Content. ( BSN Creative Industry
3. Collaboration ( Local and Loan, MYCreative Venture
Global ). Capital? )
4. The search for new business 4. Emphasis on Talent
models. Development.
5. Social Media. 5. Building a Creative Focus.
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my 15

16. What is the Future?..
New
New Sustainable
Markets
High Revenues Growth
IP
Value
Centric
Jobs
Going Beyond Entertainment
Creative Multimedia Industry
( Unleashing the Potential.)
Mobile
Animation Games Interactive Media
Content
Environmental Defense Disaster LIFELONG
Urban Planning Serious Games Management
Digital Comics
Simulation Simulation LEARNING
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my 16

17. What is the Future?..
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my 17

18. Thank You
Hasnul Nadzrin Shah
hnadzrin@mdec.com.my
Designed by: hasnul nadzrin shah / hnadzrin@gmail.com
10/17/2011 www.mscmalaysia.my 18