Europeana for Creative Industry


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'Europeana for Creative Industry' presentation by Jill Cousins, 15 March 2013, Brussels.

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  • The strategic plan comprises four tracks around which our activity turns and on which all our resources are focused
  • A cloud that allows others in Developer and Innovator communities access to content to use their skills, which are not ours, to develop the app, the game, the new use that generates monies, jobs and economic growth we all benefit from. Or to act as repository where the GLAM’s can extract the content or metadata they need
  • 400 direct partners representing potentially 60,000 instibutions across Europe all able to talk to each other and discover the
  • This has led to the creation of a strong infrastructure for aggregation of cultural objects and a variety of ways to access this material online.
  • It has also created a growing active network of individuals who form task forces and solve technology, data and IPR issues so we can achieve standardisation, normalisation, cross border exchange, multilingual use etc. j is growing (currently 500 + members), and becoming more diverse: there are museums, libraries and archives, but also publishers, policy makers and creatives industries. A network that breaks down like this. A network that can form its own linkage that may or may not include Europeana But one which we need to make sure continues to push for standards, normalisation, sharing of costs and infrastructures, development of content with the conditions for its reuse, and one that tries to make sure that different audiences can get to the cultural heritage and tools and services held all over Europe, via audience centric sites such as Europeana Research or thematic ones such as Europeana Fashion or Europeana 1914-1918.
  • These are the kinds of things we have been doing so far and they give a taster of what is to come.
  • To create the real multiplier effect. * Powered by Europeana becomes big.
  • Reusing the metadata, and finding the content is something that is also open to publishers, record producers and others to create new commercial applications or resources.
  • Futher looking at our facilation or fix work
  • This for me is the vision for Europeana and the ecosystem, and I see Europeana Cloud being able to deliver on it.
  • Link to the books and monographs on world war one – all languages – taking the interested user deeper Peak in traffic generated by Press release on Hitler and Bible – more eyeballs – 20,000 per day – returning user remaining high
  • This book of poems and pictures was made by the Koepke siblings in September 1914. From the perspective of a child, they reflect the patriotic military Zeitgeist in the early stages of the War. They also show an indignation that Germany, in their opinion, was surrounded by enemies mobilising on all sides. They reflect the news stories of the day - the surrender of the French fortress of Mauberge on 7 September 1914 and the sinking of three British armoured cruisers by the German submarine U-9 on 22nd September 1914.
  • Among them I could mention the Fundaccion Cristobal Balenciaga in Spain, the Fendi Heritage foundation and GucciMuseo in Italy. Armani foundation also contacted us for a meeting two days ago.  The surprising thing for us is that these private institutions, which are multinational brands, have been always very conservative about sharing material from their archives, which have been always considered an asset to protect rather than open and share. And these institutions have been always very reluctant in joining "multibrand" initiatives. ...It seems that the open and collaborative nature of Europeana is slowly changing their mind-set. Another clear example of this change is the enthusiasm showed by Salvatore Ferragamo Museum in joining our new Tumblr blog (, for which the director of the museum is curating a special edition on Ferragamo iconic shoes that is going online during this week. And just few days ago also the Bata Shoe Museum in Toronto asked us to collaborate on our Tumblr blog. The relation and the possible creative synergies between Fashion industry and the GLAMs community will be also the main theme of our forthcoming international conference in Florence, in which we will have keynotes speakers coming from major public museums in Europe (like V&A and MoMu), top fashion brands like Pucci, Ferragamo and Balenciaga, fashion magazines like Vogue and academic institutions like the FIT of New York, the London College of Fashion, Polimoda in Florence and the Centre for Fashion Studies of the University of Stockholm. You could find more info on the programme here: And finally, another important achievement we're trying to reach is related to the engagement of users. In fact, on the 22nd of March, hosted by our partner Nordiska Museet in Stockholm, we're going to organise our first GLAM-WIKI event in cooperation with Wikimedia Sweden and Europeana Awareness. This will be the first public event of a series of five events we're going to organise with Wikimedia in the Netherlands, UK, France and Italy, with the goal of engaging users with fashion heritage content on-line.
  • So how do we intend to support Creative Industries
  • Is based on 2 premises
  • These are all projects where you can participate or by giving us access to your content via the metadata become part of new channels to end users.
  • Welcome to Den Haag, to the KB and to the kick off of Europeana Cloud. Have you got wifi working on your computers? You are welcome to not listen to me as long as you do one thing. later on I will tell you why……..
  • Go to and click on the Europeana Network tab
  • Scroll down to Join the Europeana Network. Now if you have not already done this, could you now click on the Register for Membership link and then fill in the form.
  • Europeana for Creative Industry

    1. 1. Namee-mailThank youJill Cousins15 March 2013, BrusselsEuropeana for Creative Industry
    2. 2. BackgroundCreative Industry SupportFuture Collaboration Possibilities
    3. 3. Background
    4. 4. 5.6 million visits 2012500+ Europeana Networkmembers2200+ participatinginstitutionsny Hackathonsyielding 75prototypes25 APIimplementations, 40requests per week27 million objects released as open dataData Model used byUS, Brazil, Korea,S.Africa
    5. 5. GLAMRovioHistoryPinEuropeana Research
    6. 6. Buildthetrustedsourcefor cultural heritageAGGREGATEExpand the networkSource contentImprove data quality
    7. 7. Aggregated• 2200+ contentproviders• 142 aggregators• 26.9 million objectsDistributed• Portal• Mobile• Tablet• API• LOD
    8. 8. Network• 500+ membersBreakdownGalleries: 2Libraries: 111Archives: 26Museums: 60National Aggs: 22Publishers: 2Creative Ind: 5Research: 78Ministries: 9Other: 174
    9. 9. Makeheritageavailablewherever users arewhenever they want itDISTRIBUTEUpgrade portalDevelop partnershipsPut content in users’ workflow
    10. 10. FACILITATESupport thecultural heritagesector through knowledgetransfer, innovation & advocacyStandardisecopyrightShareknowledgeOpen data
    11. 11. Release of EuropeanaData as CC0 20September 2012
    12. 12. Licensing FrameworkEDMBusiness modelsOpenLabsKnowledge sharingRepositoryCore PlatformEuropeana has the ambition to be an infrastructure commons:3-year projectEuropeanaCloudCloud-basedinfrastructure forthe storage &sharing of data &contentOfferingeconomies ofscaleWith access toknowledge &solutions forsustainability,licensing&governance
    13. 13. Cultivatenew ways for userstoparticipatein theircultural heritageENGAGEEnhance users’experienceExtend social mediapresenceChannels to Users
    14. 14. Slide with bulletsFirst level• Second level• Third level
    15. 15. Creative Industry Support
    16. 16. 1. creative industries seek to explore innovativeways to use existing data sources→ develop exciting ideas, products and services→ digital industry is a high growth sector→ enormous potential for the cultural heritage sector2. digitisation sets the foundation for memoryinstitutions to engage with creative industries
    17. 17. Impactincrease the re-useof cultural heritageresources byCreative Industriesprovide Open Labenvironments forexperimenting withcultural contentproduce aContent Re-UseFramework forEuropeanadeliver technicalinfrastructure toenable creativere-useinspire and supportcreative industriesto re-use Europe’scultural heritage→
    18. 18. Create five pilot applicationsin five thematic areashistory educationnatural history educationtourismsocial networksdesignconduct five openinnovation challenges, infive thematic areas, toidentify, incubate and spin-off five viable projects intothe commercial sectorextensive stakeholderengagement campaignpromoting Europeana’scultural heritage content tothe creative industries andthe merits of creative re-useto cultural institutionsHow?
    19. 19. EuropeanaOpen Lab LivinglabsDesigntoDeliveryVirtual lab
    20. 20. Future CollaborationPossibilities
    21. 21. Become part of new Project Proposals:1. Europeana Sounds,2. Europeana Food & Drink,3. Out of Commerce and Solving theBibliographic Agency Delivery of Data underCC0
    22. 22. Join in with Current Projects:Europeana CreativeEuropeana Cloud,Europeana 1989,Europeana Research,Europeana Fashion
    23. 23. Give us your metadata so we can access to yourcontent and make it available in a variety ofcontexts
    24. 24. Make useof the API
    25. 25. Join the Europeana Network
    26. 26. Slide with picture
    27. 27. Namee-mailThank youJill CousinsJill.Cousins@kb.nlThank you
    28. 28. Toolbox (white)Replace text andadjust sizeReplace text andadjust sizeReplace text andadjust sizeReplace text andadjust sizeReplace text andadjust sizeReplace text andadjust sizeReplace text andadjust sizeReplace text andadjust sizeReplace text andadjust sizeReplace text andadjust sizeReplace text andadjust sizeReplace text andadjust size
    29. 29. Slide with bullets + imageFirst level• Second level• Third level
    30. 30. Slide with pictureimage title
    31. 31. Title section 5