Visual identity as a communication platform. Work shop material.

1. Markus Nieminen, creative & strategist, dynamo&son
Visual
identity
as a communication platform

2. Current idea of visual identity
is like a burning platform.
VISUAL IDENTITY AS
A CONTENT MARKETING TOOL
It’s not build for current requirements.
It’s bad business.
CHALLENGE:

3. Monolog
PROBLEM 1.
Visual identitys are created
for the old way of communicating,
for the old world.
VISUAL IDENTITY AS
A CONTENT MARKETING TOOL

4. Static
PROBLEM 2.
World is constantly moving, evolving and
shaping itself by the different new models and
businesses. Current visual identitys are not.
VISUAL IDENTITY AS
A CONTENT MARKETING TOOL

5. Trends
PROBLEM 3.
Visual identity design processes are
guided by trends, not by effectiveness
and results.
VISUAL IDENTITY AS
A CONTENT MARKETING TOOL

6. Solutions

7. Efficient
A.
Design visual identitys to work. Do not work to design
visual identitys. Efficient communication is based on
modular and flexible visual identity.
VISUAL IDENTITY AS
A CONTENT MARKETING TOOL

8. People
to people
B.
Create the platform for the people not for the company.
People will use your platform, not the company.
Vox populi, vox dei.
VISUAL IDENTITY AS
A CONTENT MARKETING TOOL

9. Growth
identity
C.
VISUAL IDENTITY AS
A CONTENT MARKETING TOOL
Start with research and build with users. Grow by step
by step. Identity is a process, not a project.
Growth identity is a way thinking.

10. Thank you
Markus Nieminen, creative & strategist, partner
+358 40 5686 129, dynamo&son