1. Does your organization need a
Chief Storyteller?

2. Wait. Chief Storyteller?
Isn’t this what storytellers do?

3. Storytelling is how humans
understand and align with each other.

4. Storytelling gets us
outside — and inside — of ourselves.

5. Stories are infinitely compelling
because they teach us about the world.

6. The Age of Connection has made
storytelling in business more important.

7. Once, storytelling meant brand.
Brand was controlled from the top down.

8. Today’s organizational leaders have lost
control over the corporate story.

9. Sometimes for better…

10. …Sometimes for worse.

11. Today’s corporate stories are expressed
through culture, vision & leadership, as well
as marketing and sales.

12. Jobs of the future:
1. People who tell computers to do things
2. People who do what computers tell them to do
3. Storytellers who help people cope

13. But most organizations still think
storytelling is style, not substance.
(That's why their stories are inauthentic.)

14. A Chief Storyteller’s job is to unearth an
organization’s authentic stories.

15. They distribute these stories strategically
across various audiences.

16. They think dynamically about content,
presentation & systems to help
leadership achieve strategic objectives.

17. They develop stories like any other asset:
based on market validation and analysis.

18. In the process, a Chief Storyteller teaches
employees how to tell their own stories.
This makes them better advocates for the
organizational story by seeing themselves
reflected in it.

19. One Chief Storyteller

20. Another Chief Storyteller

21. Definitely a Chief Storyteller

22. Chief Storytellers build
Storytelling Organizations.

23. Storytelling organizations create cultures of
psychological safety, proven to increase
team effectiveness and trust.

24. Through clarifying their narrative,
they develop a strategy for
connecting meaningfully with fans
over and over again.

25. Refining their story over time leads to
policies and actions that encourage
diverse perspectives.

26. Storytelling organizations craft
authentic visions that truly resonate.

27. Companies that don't have a clearly articulated story
don't have a clear and well thought-out strategy.
The company story is the company strategy
BEN HOROWITZ
INVESTOR IN FACEBOOK, AIRBNB, PINTEREST & TWITTER

28. How do you find your
Chief Storyteller?

29. Option 1:
Hire an Expert
ME!

30. Option 2:
Become a Chief Storyteller Yourself

31. Got questions about where to start?

32. Get in Touch:
JORDAN BOWER
FOUNDER, TRANSFORMATIONAL STORYTELLING
me@jordanbower.com
www.jordanbower.com