SlideShare a Scribd company logo
1 of 19
Download to read offline
1
SUCCESSFUL INFLUENCER MARKETING,
CATHARINA FISCHER,
eTravel World, 10.03. 2016
2
CATHARINA FISCHER
Since June 2015: Consultant & Partner for
Tourismuszukunft
Over 8 years' in tourism and more than 5 years’
experience in social media marketing, gained as
Head of Social Media at the German National
Tourist Board
Other workstations: DERTOUR, FTI, Fraport,
Contact:
E: c.fischer@tourismuszukunft.de
T: www.twitter.com/catha_fischer
L: http://de.linkedin.com/in/catharinafischer
#influencermarketing #bloggerrelations #video
#contentmarketing #socialanalytics #crowdfunding
WHAT IS INFLUENCE?
The capacity or power of persons or
things to be a compelling force on or
produce effects on the actions,
behaviour, opinions, etc., of others.
.
WHAT IS INFLUENCER
MARKETING?
Partnering with individuals who have
significant audience and influence
with a particular consumer segment.
WHO IS INFLUENTIAL?
MISCONCEPTION OF INFLUENCE
Big numbers = big influence. Right?
9
10
THINK DIFFERENT
11
What is important to consider when
it comes to Influencer Marketing?
Set goals (KPIs), measure
and adjust them
Think long-term and along
the customer journey
Think in campaigns and stories
Know
your
tools.
Online Marketing
(1)
Website
(2)
SEO
(3)
SEA
(4)
SMM
(5)
Email
(6)
Mobile
(7)
Display
(8)
Affiliate
Influencer
Marketing
(1)
Content
(2)
Reach
(3)
Target
group
(4)
Trust
(5)
SMM
(6)
SEO
(7)
Mobile
(8)
Niches
Stop doing marketing at people and start
doing marketing with people.
Jay Baer
Be
authentic.
Contact:
E: c.fischer@tourismuszukunft.de
T: www.twitter.com/catha_fischer
L: http://de.linkedin.com/in/catharinafischer

More Related Content

Similar to Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign?

Similar to Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign? (20)

Hashoff: Instagram Dominates Influencer Marketing (Report)
Hashoff: Instagram Dominates Influencer Marketing (Report)Hashoff: Instagram Dominates Influencer Marketing (Report)
Hashoff: Instagram Dominates Influencer Marketing (Report)
 
Influencer Marketing Best Practices
Influencer Marketing Best PracticesInfluencer Marketing Best Practices
Influencer Marketing Best Practices
 
Under theinfluenceofsocialmedia final
Under theinfluenceofsocialmedia finalUnder theinfluenceofsocialmedia final
Under theinfluenceofsocialmedia final
 
Omni-Channel Marketing: Creating the Right Mix for Your Brand
Omni-Channel Marketing: Creating the Right Mix for Your BrandOmni-Channel Marketing: Creating the Right Mix for Your Brand
Omni-Channel Marketing: Creating the Right Mix for Your Brand
 
MecCVEngl
MecCVEnglMecCVEngl
MecCVEngl
 
Influencer Marketing Explained
Influencer Marketing ExplainedInfluencer Marketing Explained
Influencer Marketing Explained
 
PR ( public relation ) fundamentals ( all you need to know in 1st step )
PR ( public relation ) fundamentals ( all you need to know in 1st step )PR ( public relation ) fundamentals ( all you need to know in 1st step )
PR ( public relation ) fundamentals ( all you need to know in 1st step )
 
Influencer Marketing for Hotel and Restaurant Businesses
Influencer Marketing for Hotel and Restaurant BusinessesInfluencer Marketing for Hotel and Restaurant Businesses
Influencer Marketing for Hotel and Restaurant Businesses
 
The Power of Influencers How Social Media Stars are Shaping Consumer Behavior...
The Power of Influencers How Social Media Stars are Shaping Consumer Behavior...The Power of Influencers How Social Media Stars are Shaping Consumer Behavior...
The Power of Influencers How Social Media Stars are Shaping Consumer Behavior...
 
Content & conversation
Content & conversationContent & conversation
Content & conversation
 
How Propaganda Works For Businesses
How Propaganda Works For BusinessesHow Propaganda Works For Businesses
How Propaganda Works For Businesses
 
Know influencer marketing
Know influencer marketing Know influencer marketing
Know influencer marketing
 
Is Creativity the Key to Connection - Future of Social Media Forum 2018
Is Creativity the Key to Connection - Future of Social Media Forum 2018Is Creativity the Key to Connection - Future of Social Media Forum 2018
Is Creativity the Key to Connection - Future of Social Media Forum 2018
 
5 Truths About Connecting With Today's Consumer
5 Truths About Connecting With Today's Consumer5 Truths About Connecting With Today's Consumer
5 Truths About Connecting With Today's Consumer
 
Poland promotion
Poland promotionPoland promotion
Poland promotion
 
Digital marketing and Social Media - Arun John
Digital marketing and Social Media - Arun JohnDigital marketing and Social Media - Arun John
Digital marketing and Social Media - Arun John
 
Yl16 cyber 08
Yl16 cyber 08Yl16 cyber 08
Yl16 cyber 08
 
Event Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projectsEvent Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projects
 
Business to Society Marketing - Kotler's Marketing 3.0
Business to Society Marketing - Kotler's Marketing 3.0Business to Society Marketing - Kotler's Marketing 3.0
Business to Society Marketing - Kotler's Marketing 3.0
 
TRAVEL & TOURISM :: INFLUENCER MARKETING Carole Lamarque
TRAVEL & TOURISM :: INFLUENCER MARKETING Carole LamarqueTRAVEL & TOURISM :: INFLUENCER MARKETING Carole Lamarque
TRAVEL & TOURISM :: INFLUENCER MARKETING Carole Lamarque
 

Recently uploaded

Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
atinukehassan87
 

Recently uploaded (20)

Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdf
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
 
DM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenueDM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenue
 
Mastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdfMastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdf
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfReport-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes!
 
Instagram ads Ottawa - Social media marketing Ottawa - Instagram Marketing.pdf
Instagram ads Ottawa - Social media marketing Ottawa - Instagram Marketing.pdfInstagram ads Ottawa - Social media marketing Ottawa - Instagram Marketing.pdf
Instagram ads Ottawa - Social media marketing Ottawa - Instagram Marketing.pdf
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundation
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
 

Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign?