Influencer marketing is currently one of the most used words in marketing. Everyone wants to do it and is looking for influential people and successful approaches in order to reach their target audience. But who is influential and how can an influencer support a campaign and create a greater impact than traditional advertising methods?

1. 1
SUCCESSFUL INFLUENCER MARKETING,
CATHARINA FISCHER,
eTravel World, 10.03. 2016

2. 2
CATHARINA FISCHER
Since June 2015: Consultant & Partner for
Tourismuszukunft
Over 8 years' in tourism and more than 5 years’
experience in social media marketing, gained as
Head of Social Media at the German National
Tourist Board
Other workstations: DERTOUR, FTI, Fraport,
Contact:
E: c.fischer@tourismuszukunft.de
T: www.twitter.com/catha_fischer
L: http://de.linkedin.com/in/catharinafischer
#influencermarketing #bloggerrelations #video
#contentmarketing #socialanalytics #crowdfunding

3. WHAT IS INFLUENCE?

4. The capacity or power of persons or
things to be a compelling force on or
produce effects on the actions,
behaviour, opinions, etc., of others.

5. .
WHAT IS INFLUENCER
MARKETING?

6. Partnering with individuals who have
significant audience and influence
with a particular consumer segment.

7. WHO IS INFLUENTIAL?

8. MISCONCEPTION OF INFLUENCE
Big numbers = big influence. Right?

9. 9

10. 10
THINK DIFFERENT

11. 11
What is important to consider when
it comes to Influencer Marketing?

12. Set goals (KPIs), measure
and adjust them

13. Think long-term and along
the customer journey

14. Think in campaigns and stories

15. Know
your
tools.

16. Online Marketing
(1)
Website
(2)
SEO
(3)
SEA
(4)
SMM
(5)
Email
(6)
Mobile
(7)
Display
(8)
Affiliate
Influencer
Marketing
(1)
Content
(2)
Reach
(3)
Target
group
(4)
Trust
(5)
SMM
(6)
SEO
(7)
Mobile
(8)
Niches

17. Stop doing marketing at people and start
doing marketing with people.
Jay Baer

18. Be
authentic.

19. Contact:
E: c.fischer@tourismuszukunft.de
T: www.twitter.com/catha_fischer
L: http://de.linkedin.com/in/catharinafischer