Thinking SocialMedia Strategy Why you need a SM Strategy
The Plan for tonight... • Why you can’t afford not to have a Social Media Strategy; • Talk about opportunities via experimentation; • Give you a few ideas to get you moving forward
Make the most of it by... • Actively participating during the Webinar; • Making NOTES; • Saving those NOTES for later discussions; • Getting ACTIVE on LinkedIN Group created for this series; • Chatting with me about your plans and how using Social Media can HELP YOU FAST TRACK their implementation.
Just clarifying, Strategy: • It’s NOT tricking people to do stuff they do not want; • It’s NOT a dirty word own by unscrupulous marketers; • It’s NOT about becoming obsessed in achieving a particular outcome; • It’s deﬁnitely NOT about living in the future by loosing touch with THE PRESENT MOMENT
So, what do I mean then?• It’s AIMING at something, having a desired END goal in mind;• Creatively ﬁnding ways to reach it or get to your destination;• Organizing yourself, your resources and understanding constraints;• Taking ACTIONS today, NOT tomorrow;• Measuring your progress (learning from your mistakes);• Starting all over again, only Fitter and Smarter!
Where are you going?• Do you know where you are heading?• Do you have Goals? Do you write them down?• What is available to you now?• What is your TOP priority now?• Do you make plans? Is planning necessary?• “RoadBlocks” and ways to getdestination? Do you try ﬁnding reach your pass• Do you sometimes feel frustrated and overwhelmed?• How do you deal with adversity?
Goals and Social Media• How could Social Media help you in reaching your Goals?• Are youprojects, or to help youMedia in your currently using Social move forward in your career and/or build up your Business?• Could a Social Media“RoadBlocks”? help you get passed Strategy or Plan• Could your LIFEMedia Strategy or Plan make a Social easier and better in any way?
Ever approached Social Media strategically?• If NOT, Why NOT? • too much time and effort? • you think Social Media to for people is who have nothing else do? • You don’t understand the Value of it? • You’ve tried once or gave up? got really frustrated and twice, but • You don’t know how? • You can’t stand Facebook? S**T people post on the annoying
Ever approached Social Media strategically?• If YES, • How efﬁcient was / is your Strategy? • How did / do you measure its efﬁciency? • Have you Learned from it and got better each time? • Is your Business Evolving as a result of it? Did you get new clients? • Did you improve your Brand with it? awareness? What did you do
Is Social Media worththe Investment of Time and Money? How do you know?
In the month of October 2011, Social Networking ranked as the mostpopular content category in worldwide engagement, 6.7 Billion Hours spent on Social Networks.
It’s true that Social Media can beoverwhelming, but you CAN’T ignore it.
• You are what you PUBLISH;• The CONTENT you put out DEFINES YOU and it helps people ﬁnd YOU;• We all have a Big enough AUDIENCE;• You CAN’T FAKE IT UNTIL YOU MAKE IT in SOCIAL MEDIA;• Marketing channels and tools have change, but STORIES still prevail - TELL YOUR STORY.
Traditional Marketing Rules can not be appliedto Social Media because Social Media it’s not aMarketer’s platform, it belongs to consumers.Shama Hyder Kabani (author of the “Zen of Social Media Marketing”)
Beneﬁts of Social Media for Experimentation • Cost-effective • Saves time (in contrary to what most people think) • Quick results and Instant Engagement • Personal Branding and Website Trafﬁc • Villages and Tribes • Finding people who are crazy just like YOU
Things I have learned because Iwas not quite so “Ready”...
Mistakes...• Fail to “secure parking” my name on FB, Twitter, LinkedIn and Youtube;• Mixed messages in different Networks;• Cluttered BLOG with language people did not understand;• Lack of Follow Up after experiments;• Losing sight of my Vision;• Wasting time and energy trying to “please” and connect with the wrong people;• Talking about ME;
Never ending mistakes... • Taking to long to launch experiments because I did not feel “ready”; • Failing to keep a communication ﬂow with subscribers; • Outsourcing twitter and facebook to dodgy service providers; • Writing with no objective; • Taking to long to launch “sequel” experiments; • Trying to do too much at the same time; • Confusing everyone... etc, etc, etc....
Fail quickly, Fail often, LEARN and Get Better each time!
Know your PassionsCarefully observe what way your heartdraws you and then choose that waywith all your strength - Hasidic saying
EXERCISE:Take a blank piece of paper and ﬁll in the blanks to this: Who You Are – This can be bullet points of all the things you believe you are as a person.What You Believe – Again more bullets with what you believe in in life, business, relationships, etc.What You Value- List more of the things you value.
Know your StrengthsDeﬁne your USP! (unique selling proposition)
Make it a MANTRA!(because mission statements are boring and hard to remember)
My Mantra“Helping People SHIPPING IDEAS and Changing the World!”
Models and System help• ARC: Attraction, Retention and Conversion (from Chris Garret - world renowned Blogger and author); OR• ACT: Attract, Convert and Transform (from Shama Hyder Kabani- SM expert and author)
Facebook, the social networking phenomenon withsomewhere over 850 million users, can’t be ignored byanyone in business – or should I say simply “byanyone”. Just how effective it will be for speciﬁcbusinesses is a subject that needs attention whendeveloping a company-speciﬁc social strategy.Twitter, the instant messaging and social networkingsite where your message can’t be more than 140characters in length, is seriously underestimated bymany, maybe most of the professionals I meet. Othersmake very effective use of it, as part of their socialmedia strategy. Souce: http://deswalsh.com/
A Blog is often the missing element in a business’s socialmedia setup, which in my view is a big mistake,especially for a solo professional wanting to be noticedabove th din and wanting to do that economically indollar terms.LinkedIn is indisputably the ﬁrst platform of choice forprofessionals, whatever the industry. It’s morefundamentally a professional networking site than a“social” networking one, has over 150 million users andis still growing. Souce: http://deswalsh.com/
YouTube, the video sharing site with some 60 hours ofvideo being uploaded every minute, provides a veryaccessible way for any of us to get our message out andis a seriously underutilized resource for manybusinesses.Google+ (or Google Plus) is a newer social networking platformbut growing: launched in June 2011, by the end of the year ithad 90 million users. There has been vigorous debate, via blogsand various online forums, about whether Google+ will be asuccess. Most TOP Social Media inﬂuencers, including ChrisBogan, Mari Smith, Guy Kawasaki are all very active in GooglePlus. Something to keep in mind, Google CONTROLS searchand it’s integrating search with G+. Souce: http://deswalsh.com/